Browsing by topic: guerrilla marketing

Should I Tweet?

• This piece is adapted from Betsy Lerner’s new book The Forest for the Trees: An Editor’s Advice for Writers (Revised and Updated for the 21st […]

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  • Monetize Your Backlist

    Organized by Publishing Perspectives

    Hear experts from publishing and technology discuss strategies and tools you can use to generate more revenue from your backlist content.

    What: Monetizing the Backlist event
    When: 9am–1pm on April 24, 2014
    Where: Scholastic Headquarters, NYC

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