Browsing by topic: Gamification

StoryDrive Conference and SPARKS Push “Storytelling” to the Max

Edward Nawotka looks at the cross-polination that comes from the StoryDrive and SPARKS conferences at The Frankfurt Book Fair with film, gaming, and books.

Posted in Frankfurt 2011 | Also tagged , , , , , , , | Comments closed

Ready Reader One: Why Gamification is Key to Publishing’s Future

Gabe Zicherman explains that most people don’t buy books for a love of reading, but to be transported to another reality — something gamification can deliver.

Posted in Digital | Also tagged , , , , , , , | Comments closed

Does Gamification Turn Readers Into Winners and Losers?

Gamification asks readers to solve problems, find clues, and achieve goals, but what happens to the reader who fails at these tasks?

Posted in Discussion | Also tagged , , , , | Comments closed

How Can Games Be Used to Promote Literary Brands?

By Edward Nawotka As discussed in our lead article today, gamification is a growing trend among marketers. In one current example from the book world, Kirkus […]

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