Browsing by topic: Gamification

StoryDrive Conference and SPARKS Push “Storytelling” to the Max

Edward Nawotka looks at the cross-polination that comes from the StoryDrive and SPARKS conferences at The Frankfurt Book Fair with film, gaming, and books.

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Ready Reader One: Why Gamification is Key to Publishing’s Future

Gabe Zicherman explains that most people don’t buy books for a love of reading, but to be transported to another reality — something gamification can deliver.

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Does Gamification Turn Readers Into Winners and Losers?

Gamification asks readers to solve problems, find clues, and achieve goals, but what happens to the reader who fails at these tasks?

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How Can Games Be Used to Promote Literary Brands?

By Edward Nawotka As discussed in our lead article today, gamification is a growing trend among marketers. In one current example from the book world,¬†Kirkus […]

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