*+-Odyl is a new social media app that makes it easy for authors to integrate games, quizzes and surveys into their Facebook page — all in the hope of connecting with readers.
*+-Edward Nawotka looks at the cross-polination that comes from the StoryDrive and SPARKS conferences at The Frankfurt Book Fair with film, gaming, and books.
*+-Gabe Zicherman explains that most people don’t buy books for a love of reading, but to be transported to another reality — something gamification can deliver.
*+-Gamification asks readers to solve problems, find clues, and achieve goals, but what happens to the reader who fails at these tasks?
*+-By Edward Nawotka As discussed in our lead article today, gamification is a growing trend among marketers. In one current example from the book world, Kirkus Reviews — the venerable American book review magazine — will launch beta version of a new social network trivia game with game developer Qrank at tomorrow’s PubCamp@SXSW in Austin. The trivia game will focus on literary history, …