Odyl is a new social media app that makes it easy for authors to integrate games, quizzes and surveys into their Facebook page — all in the hope of connecting with readers.
Edward Nawotka looks at the cross-polination that comes from the StoryDrive and SPARKS conferences at The Frankfurt Book Fair with film, gaming, and books.
Gabe Zicherman explains that most people don’t buy books for a love of reading, but to be transported to another reality — something gamification can deliver.
Gamification asks readers to solve problems, find clues, and achieve goals, but what happens to the reader who fails at these tasks?
By Edward Nawotka As discussed in our lead article today, gamification is a growing trend among marketers. In one current example from the book world, Kirkus Reviews — the venerable American book review magazine — will launch beta version of a new social network trivia game with game developer Qrank at tomorrow’s PubCamp@SXSW in Austin. The trivia game will focus on literary history, …