Browsing by topic: Facebook

Scholastic’s Emily Morrow on Community Building for YA Readers

Emily Morrow

Emily Morrow discusses how Scholastic’s This is Teen online community has helped the company connect with a passionate community of YA readers online.

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In Colombia, Facebook Partners with 24symbols for Free Books

Justo Hidalgo of 24 Symbols is "ecstatic" about the mission of

For the first time, Facebook’s app has bundled free ebooks with its services, starting in Colombia with 24symbols.

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SmackFiction: Building an App for Mobile YA Book Discovery


Lisa Buchan of SmackFiction explains the process of building and piloting a new app for Young Adult and New Adult book discovery in New Zealand and Australia.

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Facebook Marketing Tactics for Book and Media Businesses


Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform.

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Book Marketing Q&A: Neil Baptista of Odyl on Facebook for Publishers

Neil Baptista, CEO, Odyl

Neil Baptista, CEO of Odyl, talks about what publishers need to do on Facebook to successfully interact with key influencers. Hear more from Neil at our Reaching Readers Conference on May 28 in NYC.

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Random House Updates BookScout: FB Friendly and Ready to Go


Random House has recently updated its BookScout app that allow it to sync up with Facebook’s improved timeline. Can it capitalize on Goodreads-Amazon discontent?

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New UK Ebook Platform to Allow Readers to Share Titles via Facebook


In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account.

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3 Epiphanies About Social Media Marketing for Books

Lisa Buchan

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results.

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Publishers Beware! More Creative Destruction on the Way

Martin Levin

The digital transition in publishing could mean unlikely business acquisitions are in store for major publishers by tech giants like Apple.

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Striking Back Against the Amazon Empire

Lisa Buchan

‘We know the location of the Deathstar!’ says New Zealand’s Lisa Buchan, of the small publishers who are capable of fighting back against Amazon’s Empire.

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