Browsing by topic: Facebook

Book Marketing Q&A: Neil Baptista of Odyl on Facebook for Publishers

Neil Baptista, CEO of Odyl, talks about what publishers need to do on Facebook to successfully interact with key influencers. Hear more from Neil at our Reaching Readers Conference on May 28 in NYC.

Posted in What's the Buzz | Also tagged authors, book marketing, Odyl, Social Media, USA | Leave a comment

Random House Updates BookScout: FB Friendly and Ready to Go

Random House has recently updated its BookScout app that allow it to sync up with Facebook’s improved timeline. Can it capitalize on Goodreads-Amazon discontent?

Posted in Tech Digest | Also tagged Book Discovery, Random House, Social Media, USA | Comments closed

New UK Ebook Platform to Allow Readers to Share Titles via Facebook

In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account.

Posted in Global Trade Talk | Also tagged E-books, mobile, Social Media, UK | Comments closed

3 Epiphanies About Social Media Marketing for Books

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results.

Posted in Digital, Resources | Also tagged book marketing, E-books, New Zealand, Social Media | Comments closed

Publishers Beware! More Creative Destruction on the Way

The digital transition in publishing could mean unlikely business acquisitions are in store for major publishers by tech giants like Apple.

Posted in Editorial, Resources | Also tagged acquisitions, Apple, Barnes & Noble, Google, HarperCollins, USA, Wiley | Comments closed

Striking Back Against the Amazon Empire

‘We know the location of the Deathstar!’ says New Zealand’s Lisa Buchan, of the small publishers who are capable of fighting back against Amazon’s Empire.

Posted in English Language | Also tagged Amazon, Apple, Book Discovery, bookselling, E-books, New Zealand, self publishing | Comments closed

SURVEY: What Tool Is Most Effective for Promoting Your Book?

Social media, press releases, flash sales, book reviews, speaking engagements…which tools have worked best for you in getting the word out about your book?

Posted in Discussion | Also tagged authors, book marketing, book reviews, Social Media, Twitter | Comments closed

Goodreads’ CEO on Winning the Battle of Book Discovery

After analyzing 5,750,000 books on Goodreads, Otis Chandler shares his insights on the evolving nature of book discovery. The short version: once isn’t enough.

Posted in Digital, Resources | Also tagged Book Discovery, book marketing, Goodreads, Social Media, social media marketing, Twitter | Comments closed

How Much is Social Media Visibility Really Worth?

Does your number of Facebook fans translate into book sales? How can publishers develop meaningful reader communities on social networks?

Posted in Discussion | Also tagged authors, book marketing, Odyl, sales, Social Media, Twitter | Comments closed

Odyl Aims to Make Facebook Marketing for Authors Easy, Ubiquitous

Odyl is a new social media app that makes it easy for authors to integrate games, quizzes and surveys into their Facebook page — all in the hope of connecting with readers.

Posted in Digital | Also tagged authors, book marketing, David Duhr, Gamification, HarperTeen, Odyl, readers, Social Media, USA, YA | Comments closed

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