Browsing by topic: Facebook

Facebook Marketing Tactics for Book and Media Businesses


Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform.

Posted in Discussion | Also tagged , , , , | Comments closed

Book Marketing Q&A: Neil Baptista of Odyl on Facebook for Publishers

Neil Baptista, CEO, Odyl

Neil Baptista, CEO of Odyl, talks about what publishers need to do on Facebook to successfully interact with key influencers. Hear more from Neil at our Reaching Readers Conference on May 28 in NYC.

Posted in What's the Buzz | Also tagged , , , , | Comments closed

Random House Updates BookScout: FB Friendly and Ready to Go


Random House has recently updated its BookScout app that allow it to sync up with Facebook’s improved timeline. Can it capitalize on Goodreads-Amazon discontent?

Posted in Tech Digest | Also tagged , , , | Comments closed

New UK Ebook Platform to Allow Readers to Share Titles via Facebook


In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account.

Posted in Global Trade Talk | Also tagged , , , | Comments closed

3 Epiphanies About Social Media Marketing for Books

Lisa Buchan

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results.

Posted in Digital, Resources | Also tagged , , , | Comments closed

Publishers Beware! More Creative Destruction on the Way

Martin Levin

The digital transition in publishing could mean unlikely business acquisitions are in store for major publishers by tech giants like Apple.

Posted in Editorial, Resources | Also tagged , , , , , , | Comments closed

Striking Back Against the Amazon Empire

Lisa Buchan

‘We know the location of the Deathstar!’ says New Zealand’s Lisa Buchan, of the small publishers who are capable of fighting back against Amazon’s Empire.

Posted in English Language | Also tagged , , , , , , | Comments closed

SURVEY: What Tool Is Most Effective for Promoting Your Book?

Twitter bird logo

Social media, press releases, flash sales, book reviews, speaking engagements…which tools have worked best for you in getting the word out about your book?

Posted in Discussion | Also tagged , , , , | Comments closed

Goodreads’ CEO on Winning the Battle of Book Discovery

Otis Chandler

After analyzing 5,750,000 books on Goodreads, Otis Chandler shares his insights on the evolving nature of book discovery. The short version: once isn’t enough.

Posted in Digital, Resources | Also tagged , , , , , | Comments closed

How Much is Social Media Visibility Really Worth?

Does your number of Facebook fans translate into book sales? How can publishers develop meaningful reader communities on social networks?

Posted in Discussion | Also tagged , , , , , | Comments closed
    Enter your email address below to receive daily news updates from Publishing Perspectives.
    Click here to learn more about our newsletters
  • Monetize Your Backlist

    Organized by Publishing Perspectives

    Hear experts from publishing and technology discuss strategies and tools you can use to generate more revenue from your backlist content.

    What: Monetizing the Backlist event
    When: 9am–1pm on April 24, 2014
    Where: Scholastic Headquarters, NYC

    Buy your tickets now!