*+-Emily Morrow discusses how Scholastic’s This is Teen online community has helped the company connect with a passionate community of YA readers online.
*+-For the first time, Facebook’s Internet.org app has bundled free ebooks with its services, starting in Colombia with 24symbols.
*+-Lisa Buchan of SmackFiction explains the process of building and piloting a new app for Young Adult and New Adult book discovery in New Zealand and Australia.
*+-Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform.
*+-Neil Baptista, CEO of Odyl, talks about what publishers need to do on Facebook to successfully interact with key influencers. Hear more from Neil at our Reaching Readers Conference on May 28 in NYC.
*+-Random House has recently updated its BookScout app that allow it to sync up with Facebook’s improved timeline. Can it capitalize on Goodreads-Amazon discontent?
*+-In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account.
*+-When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results.
*+-The digital transition in publishing could mean unlikely business acquisitions are in store for major publishers by tech giants like Apple.
*+-‘We know the location of the Deathstar!’ says New Zealand’s Lisa Buchan, of the small publishers who are capable of fighting back against Amazon’s Empire.