Swiss to Reinstate Fixed Book Prices

In Europe by Amanda DeMarco

The debate over fixed book pricing remains a complicated and volatile one in Europe. By Amanda DeMarco On March 18 the Swiss parliament approved a fixed price system for books in German-speaking Switzerland, both for online and in-store sales as of next year. The debate over fixed book pricing is a complicated and volatile one in Europe. Various degrees of …

Forrester’s James McQuivey Says Digital Publishing is About Economics, Not Format

In What's the Buzz by Hannah Johnson

By Hannah Johnson Last week, James McQuivey of Forrester Research wrote a blog post summarizing Forrester’s new five-year forecast for e-books in the USA, which predicts that digital book sales would reach $3 billion by 2015, thus drastically altering the publishing industry. In this post, McQuivey also predicted that digitization will happen “faster in book publishing than in any other …

The 1% Windfall: Why Publishers Need to Implement “Dynamic Pricing”

In Growth Markets, Resources by Guest Contributor

• A 1% increase in book prices could lead to significant change in the operating profits of many companies, argues pricing expert Rafi Mohammed. But, contrary to this fact, the publishing industry is under pressure to lower prices rather than raise them. • The answer is to implement “dynamic pricing,” which will enable publishers to respond to the demands of …

Disruptive Innovation: What Health Care Teaches Us About the Future of Publishing

In English Language by Guest Contributor

By Todd Sattersten In the March 4th, 2010 issue of Bloomberg BusinessWeek, Harvard Business School professor Clay Christensen wrote an op-ed about his views on the then-active debate over health care. The essay was written from his unique vantage point having studied companies and industries faced with the challenges of innovation. Christensen has authored or co-authored five books and countless …

2020 Vision: Publishing Predictions for the Next Decade

In Editorial by Guest Contributor

Editorial by Richard Eoin Nash Last month, when this online magazine asked me if I would write an editorial on predictions for 2010, I apologized and said, I just can’t figure out what is likely to happen this year. But, I suggested, I could write about ten years from now. Why is a ten year prediction easier than a one …