Reader analytics can be a boon to publishers, fine-tuning marketing and consumer understanding, according to specialists at CONTEC Mexico.
With ‘a lot of anxiety to many businesses as they grapple with the full implications’ of the European Union’s new data privacy regulations, the UK’s Publishers Association launches a special toolkit for its member publishers.
‘Publishers can gain a better understanding of their customers and embrace data-driven decision-making,’ writes Tracey Armstrong.
Shared ‘open data’ is becoming more important and widely used in academic research, according to a new report from open data platform Figshare.
From data-charged business to a library centered on a community’s needs, BISG’s ‘Making Information Pay’ event looks at the data driving us all.
Chris Lavergne, publisher of Thought Catalog Books, knows what his social data is saying: Create ‘an experience that isn’t efficient—that’s anti-efficient.’
At San Francisco’s Books in Browsers VII, a presentation from the UK offers a Brexit example of the power of storytelling and what ‘data-driven lies’ can do.
From ‘the push and pull’ of screen time to millennial parents, Nielsen’s children’s books summit promises to interweave data and discussion.
‘Twenty-eight percent told us they don’t know if they’re ready’ for digital publishing in the next two years, says Mark Gross, whose Data Conversion Laboratory sponsor the ‘dynamic publishing’ study.
A reluctant industry? At Publishers’ Forum in Berlin, a first day of sessions has exposed what some see to be a surprisingly entrenched reluctance to embrace data’s centricity in a new and critical relationship with consumers.