TOC Frankfurt Preview: “Customer Experience” is What Matters Most

In Digital by Guest Contributor

*+-• Sheila Bounford, a speaker at next week’s TOC Frankfurt conference, believes that publishers need to integrate customer service into their business strategy. • Focusing on customer experience, feedback, and market research could lead publishers to a better understanding of their end-users. By Michelle Jones PLYMOUTH, ENGLAND: Now in it’s second year at Frankfurt, the Tools of Change Frankfurt conference …