#BEA11: Mark Twain May Be Dead, but Print Books Aren’t

In What's the Buzz by Edward Nawotka

By Erin L. Cox At BEA, “The Report of My Death Was Exaggerated — Book Edition” panel did just what the Mark Twain quote did years ago: chastise the media for being too quick to decree the death of print publishing. Though it’s difficult to ignore the e-books are selling like hotcakes, three publishers and one bookseller proved that, for …

Hot Eye Pop: Surveying the Good and Bad in Book Trailers

In English Language, Resources by Guest Contributor

The best — and most innovative — book trailers can attract thousands or even millions of viewers. We talk to several experts about what works and why. By Kathleen Sweeney When the term “book trailer” first buzzed out of Los Angeles in 2002, expectations ran high for video promos to become mandatory launch elements. Nine years later, multimedia roll-outs remain ad hoc …

E-Readers Versus the World

In What's the Buzz by Helen Gregg

by Helen Gregg To those looking for an e-reader –- you may already have one. E-reader software has allowed electronic books to be read on mobile phones for some time. Now, Chronicle Books, together with Mobifusion, have partnered to provide Chronicle content exclusively to mobile phones. Seven of the publisher’s titles on health and sexuality that were originally printed as …