Two branding experts argue that the future for publishers lies in going direct to consumer, offering examples of companies that have succeeded.
Browsing by topic: branding
Today, perhaps the most ambitious and aggressive community in publishing is self-publishing. How practical is it for a self-publisher to pursue licensing deals?
Licensing provides many routes for internal and financial growth, and publishers really should be wise to them all. John Styring, CEO of Igloo Books, offers his top tips.
Publishing is not about digital or physical, says Erich Huang, New Business Director at Penguin Children’s UK: it’s all about brand and nontraditional creators.
Amazon has introduced a new marketing feature for brands and companies who want to highlight their products on the online retailer’s website: Amazon Pages. Could this be a new opportunity for publishers to brand themselves?
Faber’s Will Atkinson spoke in Frankfurt about the publisher’s success with its branding initiatives.
Talk about a brand extension: the Chicken Soup for the Soul series of books has over 200 million copies in print, and, natch, are now going into the book biz.
Is it wise and worthwhile for publishers to move into their own branded distribution platform? The short answer is yes, provided they have enough of a niche.
Maybe, in the future, what publishing may come down to essentially this: one book, one reader.
By Edward Nawotka “I love you, now change,” is something we’ve all heard before in relationships. It’s likely that instead of actually being in love […]