*+-Roger Tagholm bids a poetic adieu to Random House’s iconic colophon, which has been replaced by a new text-based ‘global identity.’
*+-Here are five suggestions for making the most of BookExpo America—not just for titles but for publishers’ own brands—and for the growing interaction of readers.
*+-Two branding experts argue that the future for publishers lies in going direct to consumer, offering examples of companies that have succeeded.
*+-Today, perhaps the most ambitious and aggressive community in publishing is self-publishing. How practical is it for a self-publisher to pursue licensing deals?
*+-Licensing provides many routes for internal and financial growth, and publishers really should be wise to them all. John Styring, CEO of Igloo Books, offers his top tips.
*+-Publishing is not about digital or physical, says Erich Huang, New Business Director at Penguin Children’s UK: it’s all about brand and nontraditional creators.
*+-Amazon has introduced a new marketing feature for brands and companies who want to highlight their products on the online retailer’s website: Amazon Pages. Could this be a new opportunity for publishers to brand themselves?
*+-Faber’s Will Atkinson spoke in Frankfurt about the publisher’s success with its branding initiatives.
*+-Talk about a brand extension: the Chicken Soup for the Soul series of books has over 200 million copies in print, and, natch, are now going into the book biz.
*+-Is it wise and worthwhile for publishers to move into their own branded distribution platform? The short answer is yes, provided they have enough of a niche.