How Do You Use Enhanced Content?

In Discussion by Hannah Johnson

*+-By Hannah Johnson In an interview with Publishing Perspectives, Emmanuel Benoit of Jouve said that publishers use enhanced content in different ways. In the trade sector, he said, enhanced content is great for marketing and promotion, but has less potential as a new product to sell. Do you agree? Or do you consider your enhanced content an entirely new product …

Is the Print-and-Pray Model of Book Publishing Dead?

In Discussion by Edward Nawotka

*+-By Edward Nawotka Publishers typically can’t predict bestsellers. Wouldn’t a better model be to bring the customers to them first? Today’s lead story looks at F+W Media’s development of vertical market communities. The traditional model of book publishing has been “horizontal”: print, distribute (usually through intermediaries), publicize and hope for the best. The “vertical” model is predicated to a large …

Ho Ho Humbug: Weather Delays German Overnight Book Deliveries

In German Buch News by Edward Nawotka

*+-By Siobhan O’Leary Next day delivery nationwide is standard among German book wholesalers, giving small and large brick and mortar stores alike a chance to compete with the speediness and broad selection of online retailers. In fact, medications are the only other product that German consumers can expect to receive in as short a time span. But as anyone who …