Social Media Gurus Advise “Listen First, Sell Second”

In Feature Articles by Edward Nawotka

By Edward Nawotka NEW YORK: “When you search for something on Google, 95% of the time it returns the same results for everybody,” said Erik Qualman, author of Socialnomics: How Social Media Transforms the Way We Live and Do Business, due from Wiley in the United States in August. “Now, imagine what would happen if you searched for information among …

Bonus Material: Burgers and Cupcakes

In Discussion by Edward Nawotka

By Edward Nawotka Here’s a tip: If you’ve got a craving for some seriously good grub within easy walking distance of the Javits Center, you can’t do better than the patties and cakes at  Burgers and Cupcakes at 265 West 23rd. Don’t like red meat? No worries. They’ve got veggie and salmon burgers as well. There are also pizzas on …

Bonus Material: BEA’s Buzz Panel

In Discussion by Edward Nawotka

By Edward Nawotka BEA’s Buzz Panel is one of the highlights of the first day of events. It offers top editors have the chance to plug one of their forthcoming titles and make a case for why it should be a future bestseller. This year’s panel included Deb Futter, v-p and editor-in-chief, Grand Central Publishing talking about Leila Meacham’s Roses, …

BEA So Far: More Questions Than Answers

In Feature Articles by Edward Nawotka

By Edward Nawotka NEW YORK: “Oh, I love Tina Fey!” said one conventioneer, in response to an invitation from a friend to attend a panel  being moderated by publisher Tina Brown in a nearby room. The mistake  –  confusing Fey, a television comedienne, for Brown, the former New Yorker editor and Web mistress – is unfortunate, though not entirely inexcusable. …

Pre-BEA: Defying Cynicism, Insiders Expect Biz as Usual

In Feature Articles by Edward Nawotka

By Edward Nawotka “Today’s reports about the demise of book publishing are no different than the same things that have been said throughout the history of the printed word,” said Geoffrey Kloske [at left], VP and publisher of Riverhead Books, an imprint of Penguin Group, speaking on the eve of Book Expo America. “And yet good books still get published, …

Bonus Material: Toshiba’s Biblio Color E-reader

In Discussion by Edward Nawotka

By Edward Nawotka It has been widely anticipated for awhile now and, finally, the first hands-on photos of Toshiba’s new Biblio color e-book reader have leaked onto the Web. It’s got 7 gigs of memory, a 3.5 inch color screen, wi-fi networking capacity and a 5 megapixel camera. Wow, take that Kindle! Of course, it’s doesn’t sound like anything that …

BEA, Swine Flu and You

In Feature Articles by Edward Nawotka

“The publishing industry should take note,” said the books editor of one major American newspaper. “There are a lot of lessons to be learned about marketing from the swine flu. First, differentiate yourself from the pack early. Second, come up with a snappy brand name. Third, find a way to hook the media. Once you have the undivided attention of …

New Prize Urges Arabic Kid’s Publishers to Compete

In Feature Articles by Edward Nawotka

SHARJAH: “The Arab-speaking world does not have a reading culture per se as in the West,” says Sheikha Bodour Al Qasimi, daughter of the ruler of Sharjah in the United Arab Emirates. “Parents don’t read bedtime stories to their children and there is a tendency for parents to rely on schools to give their children their first reading experience.” As …

Bonus Material: How to Book Cheap Rooms at the Algonquin for BEA

In Discussion by Edward Nawotka

There’s probably no hotel in New York saturated with as much literary nostalgia as the Algonquin. It is, after all, where Dorothy Parker, Robert Benchley, and the rest of the famed Round Table met for endless liquid lunches. Sure, these days Michael’s is the place for the literati to see and be seen, but that doesn’t mean the old Algonquin …

UAE in NYC for BEA

In Feature Articles by Edward Nawotka

ABU DHABI: “It is very difficult to get American publishers to come to the United Arab Emirates,” said Beatrice Stauffer, the program manager for Kitab and The Abu Dhabi International Book Fair (ADIBF), “That is why we’re taking our story to New York.” Stauffer is one of dozens of publishing professionals hopping Etihad or Emirates flights to New York for …