BEA, Swine Flu and You

In Feature Articles by Edward Nawotka

“The publishing industry should take note,” said the books editor of one major American newspaper. “There are a lot of lessons to be learned about marketing from the swine flu. First, differentiate yourself from the pack early. Second, come up with a snappy brand name. Third, find a way to hook the media. Once you have the undivided attention of …

New Prize Urges Arabic Kid’s Publishers to Compete

In Feature Articles by Edward Nawotka

SHARJAH: “The Arab-speaking world does not have a reading culture per se as in the West,” says Sheikha Bodour Al Qasimi, daughter of the ruler of Sharjah in the United Arab Emirates. “Parents don’t read bedtime stories to their children and there is a tendency for parents to rely on schools to give their children their first reading experience.” As …

Bonus Material: How to Book Cheap Rooms at the Algonquin for BEA

In Discussion by Edward Nawotka

There’s probably no hotel in New York saturated with as much literary nostalgia as the Algonquin. It is, after all, where Dorothy Parker, Robert Benchley, and the rest of the famed Round Table met for endless liquid lunches. Sure, these days Michael’s is the place for the literati to see and be seen, but that doesn’t mean the old Algonquin …

UAE in NYC for BEA

In Feature Articles by Edward Nawotka

ABU DHABI: “It is very difficult to get American publishers to come to the United Arab Emirates,” said Beatrice Stauffer, the program manager for Kitab and The Abu Dhabi International Book Fair (ADIBF), “That is why we’re taking our story to New York.” Stauffer is one of dozens of publishing professionals hopping Etihad or Emirates flights to New York for …