In the age of the internet, online promotional videos offer the best opportunity for persistent book discovery, argues Gabriel Pena i Ballesté of Bookmovies.tv.
Browsing by topic: book trailers
It goes without saying that many book trailers and promotions are creative, but none have become truly viral. Where is the book world’s viral video hit?
Indie author Isobella Jade discusses shooting a book trailer for her new novel while 20 weeks pregnant and why the film is essential to her marketing campaign.
To promote her new book, Jersey Shore star Snooki gives the staff at her book publisher, Simon & Schuster, a guidette makeover.
By Erin L. Cox In the last few years, the world of print has begun using book trailers as a way to grab the digital […]
By Kathleen Sweeney Anyone who has been reading our coverage of BEA knows just how much we enjoy shooting video. As with any medium, practice […]
Book trailers — surveyed here last week – are a complicated art form, half-entertainment, half-promotion. Making them appeal to children and teens can be even […]
By Edward Nawotka Once was a time when book trailers were a novelty. Today, everyone has got one. Some are like mini-commercials, others are teasers, […]
The best — and most innovative — book trailers can attract thousands or even millions of viewers. We talk to several experts about what works […]
By Edward Nawotka Today’s feature story discusses the art of the book trailer. It has now become common practice for authors and publishers to produce […]