Book Trailers: Are They Fun or Function?

In Erin's Perspective by Erin L. Cox

By Erin L. Cox In the last few years, the world of print has begun using book trailers as a way to grab the digital audience. Some trailers turn the plot of the book into a short film, some play on the theme of the book, and some make you fall in love with the author. Though we’ve asked it before, do you …

#BEA11: Ten Tips for Publishers Producing Videos

In What's the Buzz by Guest Contributor

By Kathleen Sweeney Anyone who has been reading our coverage of BEA knows just how much we enjoy shooting video. As with any medium, practice makes perfect and it always pays to learn from the pros. Steve Stockman should know how to shoot a video that doesn’t suck, which — actually — was the title of his session earlier today. With …

Eight Million Viral Views Later: In Search of the Ultimate Children’s and YA Book Trailer

In Children's, Digital by Guest Contributor

Book trailers — surveyed here last week — are a complicated art form, half-entertainment, half-promotion. Making them appeal to children and teens can be even more challenging. By Kathleen Sweeney The big screen success of the Dave Eggers/Spike Jonze adaptation of Maurice Sendak’s Where the Wild Things Are would suggest that producing a book trailer for children would be as …

SURVEY: Are Book Trailers an Efficient Use of Marketing Dollars?

In Discussion by Edward Nawotka

By Edward Nawotka Once was a time when book trailers were a novelty. Today, everyone has got one. Some are like mini-commercials, others are teasers, still others merely showcase the creativity of the author. Of course, these are the best case scenarios. Many book trailers, as discussed in today’s feature, are mere Ken Burns style panning still images with conventional …

Hot Eye Pop: Surveying the Good and Bad in Book Trailers

In English Language, Resources by Guest Contributor

The best — and most innovative — book trailers can attract thousands or even millions of viewers. We talk to several experts about what works and why. By Kathleen Sweeney When the term “book trailer” first buzzed out of Los Angeles in 2002, expectations ran high for video promos to become mandatory launch elements. Nine years later, multimedia roll-outs remain ad hoc …