German Book Sales Stall, Drop 5.5% So Far in 2010

In German Buch News by Siobhan O'Leary

By Siobhan O’Leary Much as the weather was unseasonably cold in Germany in May, book sales experienced a bit of a chill in comparison to last year. Due in part to the fact that there was one fewer shopping day this year and that the May 1st holiday fell on a Saturday — meaning stores were closed on a typically …

Should Publishers Consider a Return to Door-to-door Sales?

In Discussion by Edward Nawotka

By Edward Nawotka Publishers seem to know precious little about their customers. But as discussed in our lead story today, there is one way to get to know them: meet them face to face. It’s labor intensive, has low returns, but done in a limited fashion might offer dividends in the long run. And, it’s not as outrageous as an …