Enhancing E-book Purchases: Consumer Driven Models From the Text Book Industry

In English Language by Guest Contributor

By John Konczal, Global Industry Executive, Sterling Commerce, an IBM Company When the mere act of delivering content digitally isn’t enough, textbook publishers are coming up with new sales models for digital content. Thanks to the emergence of the Kindle and other electronic reading devices, today’s consumer can choose from a multitude of ways to consume content with multiple delivery …

Could E-book Rentals Ever Be Viable for Trade Publishers?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s feature story looks at some of the consumer driven e-book models being implemented by text book publishers. One of those is book rental, where a student can rent a textbook at the fraction of the cost of buying the book. In textbook publishing, where books can run to the hundreds of dollars for a single specialized …

Bookswim.com’s Top 20 Rentals

In Global Trade Talk by Edward Nawotka

US Book rental service Bookswim.com offers their Top 20 rentals for the week… #1 – Safe Haven #2 – Wicked Appetite #3 – Freedom: A Novel #4 – Room: A Novel #5 – The Girl with the Dragon Tattoo #6 – The Girl Who Kicked the Hornet’s Nest #7 – I’d Know You Anywhere: A Novel #8 – The Girl …

BookSwim.com Aims for Sweet Spot of American Readers

In English Language by Edward Nawotka

• BookSwim’s proprietary data shows that 80% of its users are library users and high income suburban women who read between 40 and 50 books per year — and buy as many as 30. • An analysis of reading habits reveals that BookSwim’s subscribers don’t tend to read in isolated silos. Instead, readers are just as likely to sample numerous …