Browsing by topic: book publicity

Discoverability and the New World of Book PR

magnifying glass

Tips on how authors can use existing online tools and media outreach to sell more books, from publicity experts Barbara Henricks and Rusty Shelton.

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Lemony Snicket and How to Publicize Your Book Without Trying

Daniel Handler, aka Lemony Snicket

A forthcoming series of four new books by bestseller Lemony Snicket, ‘All The Wrong Questions,’ was ingeniously leaked to the press last week.

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Are You Still Influenced by Book Blurbs?

Whether or not the blurb writer is authentic in their praise or not, a book blurb is likely to be viewed with a modicum of suspicion.

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A Book Deal That Was Too Good To Be True

• A late August news story about a six-year-old boy who was allegedly given a 23-book deal caught the attention of numerous global news outlets […]

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How Do You Get People Interested in Your Books?

By Hannah Johnson In today’s editorial, Chad Post argues that when it comes to publishing translations in the USA, publishers should not first ask how […]

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Who Do You Admire in Publishing?

By Edward Nawotka Today we inaugurate an occasional series of stories about people we admire in publishing. Lauren Cerand, an independent publicist based in New […]

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Publishing People We Admire: Lauren Cerand and Girls Write Now

• Those of you in the publishing world know, the business of printing and selling books is trying. At times, just surviving can be a feat.  […]

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What is the Best Out-of-the-Box Book Promotion You’ve Heard?

By Edward Nawotka Today’s lead story by Jennifer Belle discusses her very unique promotion for her novel The Seven Year Bitch, in which she paid […]

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“I Paid Them to Read My Book”: Jennifer Belle’s “The Laughter Project” Pays Dividends

By Jennifer Belle • Author Jennifer Belle took her book publicity into her own hands by hiring actresses “to read my book on the subway […]

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Selling Books from Town to Town: On the Road with the Itinerant Book Show

By Deborah Emin If you had told me two years ago that people outside of New York City would be interested in hearing stories about […]

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  • Monetize Your Backlist

    Organized by Publishing Perspectives

    Hear experts from publishing and technology discuss strategies and tools you can use to generate more revenue from your backlist content.

    What: Monetizing the Backlist event
    When: 9am–1pm on April 24, 2014
    Where: Scholastic Headquarters, NYC

    Buy your tickets now!