A Book Deal That Was Too Good To Be True

In English Language by Guest Contributor

• A late August news story about a six-year-old boy who was allegedly given a 23-book deal caught the attention of numerous global news outlets and became something of an urban legend. In truth, it was a hoax. • The story was a hoax fabricated by the child’s mother, who’d already previously published several books with vanity presses. By Noel …

How Do You Get People Interested in Your Books?

In Discussion by Hannah Johnson

By Hannah Johnson In today’s editorial, Chad Post argues that when it comes to publishing translations in the USA, publishers should not first ask how they can pay for the production costs, but rather how they can get people interested in these translated titles. So how do you get people interested in the books you publish? What has worked the …

Who Do You Admire in Publishing?

In Discussion by Edward Nawotka

By Edward Nawotka Today we inaugurate an occasional series of stories about people we admire in publishing. Lauren Cerand, an independent publicist based in New York City does great work with authors, publishers and booksellers. She is also the Board Chair of Girls Write Now, a writing and mentoring program for at-risk high school girls. We’d love to know who …

Publishing People We Admire: Lauren Cerand and Girls Write Now

In Digital by Guest Contributor

• Those of you in the publishing world know, the business of printing and selling books is trying. At times, just surviving can be a feat.  So when we come across someone who thrives in the world of publishing, we take notice. And when that same person takes on greater responsibilities carrying their passion and vision into selfless projects of altruism, …

What is the Best Out-of-the-Box Book Promotion You’ve Heard?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story by Jennifer Belle discusses her very unique promotion for her novel The Seven Year Bitch, in which she paid women to read and laugh at her book throughout New York City. We think it was pretty extraordinary, and it got the job done. She earned press coverage in the New York Times and on …