Canadian Government Approves Apple iBookstore

In Global Trade Talk by Helen Gregg

*+-By Helen Gregg The Canadian government has approved Appleā€™s iBookstore Canada with some stipulations for the media giant, CBC reported on Tuesday. The iBookstore launched internationally on May 28 of this year, but only select US and public domain works were available to Canadian consumers while the government examined the cultural impact of the iBookstore. The iBookstore was approved after …

Will an Author Ever Release a Sex Tape?

In Discussion by Edward Nawotka

*+-By Edward Nawotka Today’s article by Isobella Jade describes how she built a powerful personal brand in three short years. While it’s no secret that writers need to be able to take the lead on their own marketing and promotion these days — whether it’s DIY or hiring someone to help you — many are reticent to get out and …

Oldies But Goodies: Analog Marketing is Still the Winner

In What's the Buzz by Hannah Johnson

*+-By Hannah Johnson Last week, we asked PP readers which book marketing techniques they found most effective. Is is a surprise that analog marketing took first, second and third place in our list? Despite all the hype about social media marketing, author blogs, and book trailers, it seems that publishing folks stick to the tried-and-true. Reviews in national publications took …

How Do You Get People Interested in Your Books?

In Discussion by Hannah Johnson

*+-By Hannah Johnson In today’s editorial, Chad Post argues that when it comes to publishing translations in the USA, publishers should not first ask how they can pay for the production costs, but rather how they can get people interested in these translated titles. So how do you get people interested in the books you publish? What has worked the …