Browsing by topic: book promotion

The Book Tour as Military Campaign

Busch at Antietam

Ex-Marine Benjamin Busch reflects on his grueling 50 state book tour covering 197 readings, where he discovered all of America loves books, no matter what people say.

Posted in Editorial | Also tagged , , , , | Comments closed

Is the Print Book Distribution Gap Closing?

Tesco

Physical book distribution remains a huge opportunity and that, like so much else in publishing, is truly opening up to the enterprising DIYer.

Posted in Discussion | Also tagged , , | Comments closed

Are You Still Influenced by Book Blurbs?

Whether or not the blurb writer is authentic in their praise or not, a book blurb is likely to be viewed with a modicum of suspicion.

Posted in Discussion | Also tagged , , , | Comments closed

Intellectual Bullying or When Book Publicists Go Too Far

Hope A Tragedy

Critic Drew Nellins is shocked by the deluge of material-including five pages of blurbs-used to promote one novel. It lead’s him to ask: is excess the new norm?

Posted in English Language | Also tagged , , , , , | Comments closed

Survey: Rate Publishers’ Online Promotion Efforts

Online marketing should come naturally to publishers, who are experts at marrying compelling text to images. Yet many fail to make the most of the medium.

Posted in Discussion | Also tagged , , | Comments closed

Canadian Government Approves Apple iBookstore

By Helen Gregg The Canadian government has approved Apple’s iBookstore Canada with some stipulations for the media giant, CBC reported on Tuesday. The iBookstore launched […]

Posted in Global Trade Talk | Also tagged , , , | Comments closed

Will an Author Ever Release a Sex Tape?

By Edward Nawotka Today’s article by Isobella Jade describes how she built a powerful personal brand in three short years. While it’s no secret that […]

Posted in Discussion | Also tagged , | Comments closed

Oldies But Goodies: Analog Marketing is Still the Winner

By Hannah Johnson Last week, we asked PP readers which book marketing techniques they found most effective. Is is a surprise that analog marketing took […]

Posted in What's the Buzz | Also tagged , , , , , | Comments closed

PP Weekly Poll: Which Marketing Technique is Most Effective for You?

By Hannah Johnson Take a look at the breakdown of last week’s poll on which digital topics you want to learn more about. Digital book […]

Posted in What's the Buzz | Also tagged , , , , , , | Comments closed

How Do You Get People Interested in Your Books?

By Hannah Johnson In today’s editorial, Chad Post argues that when it comes to publishing translations in the USA, publishers should not first ask how […]

Posted in Discussion | Also tagged , , , , , , , | Comments closed
  • SIGN UP NOW!
    Enter your email address below to receive daily news updates from Publishing Perspectives.
    Click here to learn more about our newsletters
  • Monetize Your Backlist

    Organized by Publishing Perspectives

    Hear experts from publishing and technology discuss strategies and tools you can use to generate more revenue from your backlist content.

    What: Monetizing the Backlist event
    When: 9am–1pm on April 24, 2014
    Where: Scholastic Headquarters, NYC

    Buy your tickets now!