Is Seth Godin a Visionary or an Exception?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story looks at Seth Godin’s recent decision to leave traditional publishing behind and go it alone. But the question remains: Is he a visionary making a bold step into the uncertain future? Or is he an exception, an already bestselling writer and marketing expert  for whom forgoing traditional models is merely the evolution of his …

PP Weekly Poll: Does Your Company Have a Social Media Policy?

In What's the Buzz by Hannah Johnson

By Hannah Johnson Last week’s poll got us thinking about how publishing companies promote their products and their brands, and while social media is not one of the top ways our readers say they market their books, it is still an important channel for reaching readers and others in the publishing industry. But like most emerging channels, corporate use of …

Oldies But Goodies: Analog Marketing is Still the Winner

In What's the Buzz by Hannah Johnson

By Hannah Johnson Last week, we asked PP readers which book marketing techniques they found most effective. Is is a surprise that analog marketing took first, second and third place in our list? Despite all the hype about social media marketing, author blogs, and book trailers, it seems that publishing folks stick to the tried-and-true. Reviews in national publications took …

Is the Lack of Interest in Translations a Global Problem?

In Discussion by Edward Nawotka

By Edward Nawotka In today’s editorial Chad Post makes a compelling argument for the utility of publishing both translations with the potential to be blockbuster bestsellers and those that cater to a more niche audience. Post is writing primarily with American readers in mind, with the understanding being that US publishers are largely reticent to publish translated works due to …

Try a Kobo eReader in your Hotel Room

In What's the Buzz by Hannah Johnson

By Hannah Johnson Kobo and Random House are spreading the word about e-reading to hotel guests. At 10 Fairmont Hotels locations in the USA and Canada, guests can use a Kobo eReader loaded with bestselling Random House titles by authors like Bret Easton Ellis, Sophie Kinsella and Alexander McCall Smith…all for free! Guests even get coupons off Random House titles …

Fallen Angels Take Berlin

In German Buch News by Siobhan O'Leary

by Siobhan O’Leary To promote the newly released German edition of Lauren Kate’s New York Times bestselling novel Fallen (Engelsnacht in German) — a book about a teenager who falls for a fallen angel — German publisher and Random House division cbt Verlag set an unusual marketing team on the loose in Berlin last week. Five teens were professionally made …

What is the Best Out-of-the-Box Book Promotion You’ve Heard?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story by Jennifer Belle discusses her very unique promotion for her novel The Seven Year Bitch, in which she paid women to read and laugh at her book throughout New York City. We think it was pretty extraordinary, and it got the job done. She earned press coverage in the New York Times and on …

PP Weekly Poll: Going Digital

In What's the Buzz by Hannah Johnson

By Hannah Johnson This is our second weekly poll where we ask what you think and how you are shaping the publishing industry. We report the results of every poll on Friday. This week’s edition asks what digital topics you would like to learn more about. What kinds of problems do you need to solve during your regular work day …

Melville House on How to Market Foreign Fiction by a Dead Author

In What's the Buzz by Chip Rossetti

By Chip Rossetti I want to thank Ed for letting me take a turn guest-editing Publishing Perspectives while he takes a well-deserved break — even if, in Ed’s case, it’s a working vacation. It’s been amazing to witness the growth of Publishing Perspectives in the last year-and-a-half: it’s hard to believe it was only at BEA 2009 that Ed first …