Gamification: The New Marketing Buzzword

In Digital by Hannah Johnson

Using games to promote brands is increasingly commonplace. Learning some gaming “best practices” can help you avoid amateurish pitfalls and will reward you accordingly. By Hannah Johnson Over the past year or so, gamification (also called game mechanics, serious games, and funware) has become a mainstream technique that marketers rely on to drive more traffic to their websites, to increase …

Is D.I.Y. or Self-Publishing Best Suited to Energetic Extroverts?

In Discussion by Edward Nawotka

By Edward Nawotka Over the past few months we’ve featured stories on several self-published authors, including today’s profile of  Steve Almond, last month’s feature by Alisa Valdes, and our earlier piece on Seth Godin. In each of these cases, the authors are self-motivated, high-energy, charismatic individuals. The came to D.I.Y. publishing after establishing their reputations by working with traditional publishers. And they have …

SURVEY: Have You Ever Bought A Book Because of Twitter?

In Discussion by Edward Nawotka

Evidence that Twitter and social media can sell books is largely anecdotal, so we want the facts. Take our survey! By Edward Nawotka, Editor-in-chief Scroll down to take the survey! Using social media to promote books, as discussed in today’s lead story, is less a novelty and more the norm. Naturally, the strategic application of twitter and social media can …

Beautiful Books, Great Hair: The Unlikely Publishing Career of Simon Petherick

In Europe by Roger Tagholm

By Roger Tagholm LONDON: With a fierce mane, a fondness for striped socks and the ruddy complexion of an outdoorsman, 51-year-old Simon Petherick — the MD of Beautiful Books — cuts a striking figure. Increasingly, his books are getting noticed too, a testament to his outgoing nature and openness to new ideas. Founded in 2006, to publish titles that are “off …

Best of Publishing Perspectives 2010: Book Marketing

In Digital by Hannah Johnson

One area of publishing in which we noticed significant change in 2011 was in marketing. Social media, online tracking tools and defined online user communities have changed the way publishers — and authors — find and market to readers. Here is a selection of our best and most popular articles about book marketing from 2010: The Rise of the Author-Entrepreneur …

Creating Free Content to Sell More Content: A Good Idea or Not?

In Digital by Hannah Johnson

By Hannah Johnson At the Mediabistro eBook Summit, held yesterday in New York City, book marketing dominated the morning sessions. But nobody was talking about print advertising or book tours. Instead, well-trodden topics like social media, online audience building and reader demographics were discussed in light of the growing e-book sales in the United States. As an e-book publisher, Brendan …

Does Bonus Content Help Sell Books?

In Discussion by Hannah Johnson

By Hannah Johnson Many of the speakers and panelists at yesterday’s Mediabistro eBook Summit talked about ways to promote books to online audiences, as discussed in our feature story today. One of the most popular of these techniques was the creation and distribution of “behind the scenes” and bonus content, like book trailers, author interviews, extra stories, and blog posts. …