Why Bogus Flap Copy Erodes Readers’ Trust

In Guest Contributors & Editorial by Guest Contributor

Using platitudes like “remarkable” and “dazzling” in flap copy is forgivable, but calling a book “funny” when it is anything but is a much worse crime. Editorial by Nico Vreeland Flap copy always lies. It’s sickly understandable, considering the competitive marketplace for books. But, as a reader, it’s intensely frustrating to wade through book descriptions where the truth is more …

Marketing Watch: Authors@Google Online at YouTube

In What's the Buzz by Edward Nawotka

by Edward Nawotka Google is the arguably the single most powerful media force on the planet. The company has long hosted discussions with authors in a program called Authors@Google. Talk about a marketing opportunity. Many of their sessions are archived online at YouTube. Here’s one of their latest Authors@Google sessions — a conversation between comedian and TV star Tina Fey …

Should Publishers Do More to Interact with Readers Face-to-face?

In Discussion by Edward Nawotka

Could extra effort put into personally interacting with readers with the public pay off for publishers? By Edward Nawotka Today’s feature story offered anecdotal evidence that publishers general lack of willingness to engage the public is likely to have long-term, detrimental effects on their readers. Whether you agree with the assertion that publisher’s lack intra-personal PR skills or not, one …

Why Publishers’ Lack of Engagement With the Public Hurts Their Bottom Line

In Guest Contributors & Editorial by Amanda DeMarco

Publishers are too used to saying “no, no, no” and barring the gates of the industry from the public. That has got to change if publishers ever hope to develop another life-long customer. By Amanda DeMarco BERLIN: Some book fairs are exclusive to publishers and professionals, while others are open to the public. In Germany, the Leipzig Book Fair is …

Does a Narrow Focus Give a Trade Publisher a Competitive Advantage?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s feature story offers a profile of Gallic Books, a UK-based publisher that specializes in translations from the French, a previously underserved niche in the market. As publishers face increasing competition from self-publishing, tech start-ups and the Web, does such single-mindedness offer them any competitive advantage? Certainly by developing an expertise in a particular market segment, publisher …

Cashing In on Cache: How Authors Can Take Advantage of Corporate Sponsorships

In Guest Contributors & Editorial by Guest Contributor

Cars, clothes and other perks can be had by authors who know how to push the right buttons with the right people. Interview by Jeff Rivera Long before the media can cry, “Ding dong the witch is dead,” the publishing industry refuses to go down without a fight. Despite the massive lay-offs, dwindling advances for authors and starving publicity and …

Eight Million Viral Views Later: In Search of the Ultimate Children’s and YA Book Trailer

In Children's, Digital by Kathleen Sweeney

Book trailers — surveyed here last week — are a complicated art form, half-entertainment, half-promotion. Making them appeal to children and teens can be even more challenging. By Kathleen Sweeney The big screen success of the Dave Eggers/Spike Jonze adaptation of Maurice Sendak’s Where the Wild Things Are would suggest that producing a book trailer for children would be as …

SURVEY: Are Book Trailers an Efficient Use of Marketing Dollars?

In Discussion by Edward Nawotka

By Edward Nawotka Once was a time when book trailers were a novelty. Today, everyone has got one. Some are like mini-commercials, others are teasers, still others merely showcase the creativity of the author. Of course, these are the best case scenarios. Many book trailers, as discussed in today’s feature, are mere Ken Burns style panning still images with conventional …

Are Authors Too Naked in their Self-promotion?

In Discussion by Edward Nawotka

Author self-promotion is a necessary evil and a ubiquitous 24/7/365 business. But can it go too far? By Edward Nawotka “I’m nude when I’m alone, and I’m nude when I’m in his arms, but never in a sort of casually stupid gesture of the morning or whatever. Never.” “So nudity is not something trivial?” “Of course not. But we know …

Authors Find Marketing and Publicity Strength in Numbers

In Guest Contributors & Editorial by Guest Contributor

Some 50 established authors jointly launched the Fiction Writers Co-Op — part support group, part self-promotion platform. Editorial by M.J. Rose “If they ever existed, the days of any novelist sitting at home letting their publicists and editors do all the work are so over!” Author Carleen Brice There’s almost no author alive who isn’t weathering the tumultuous changes in …