Cashing In on Cache: How Authors Can Take Advantage of Corporate Sponsorships

In Guest Contributors & Editorial by Guest Contributor

Cars, clothes and other perks can be had by authors who know how to push the right buttons with the right people. Interview by Jeff Rivera Long before the media can cry, “Ding dong the witch is dead,” the publishing industry refuses to go down without a fight. Despite the massive lay-offs, dwindling advances for authors and starving publicity and …

Eight Million Viral Views Later: In Search of the Ultimate Children’s and YA Book Trailer

In Children's, Digital by Kathleen Sweeney

Book trailers — surveyed here last week — are a complicated art form, half-entertainment, half-promotion. Making them appeal to children and teens can be even more challenging. By Kathleen Sweeney The big screen success of the Dave Eggers/Spike Jonze adaptation of Maurice Sendak’s Where the Wild Things Are would suggest that producing a book trailer for children would be as …

SURVEY: Are Book Trailers an Efficient Use of Marketing Dollars?

In Discussion by Edward Nawotka

By Edward Nawotka Once was a time when book trailers were a novelty. Today, everyone has got one. Some are like mini-commercials, others are teasers, still others merely showcase the creativity of the author. Of course, these are the best case scenarios. Many book trailers, as discussed in today’s feature, are mere Ken Burns style panning still images with conventional …

Are Authors Too Naked in their Self-promotion?

In Discussion by Edward Nawotka

Author self-promotion is a necessary evil and a ubiquitous 24/7/365 business. But can it go too far? By Edward Nawotka “I’m nude when I’m alone, and I’m nude when I’m in his arms, but never in a sort of casually stupid gesture of the morning or whatever. Never.” “So nudity is not something trivial?” “Of course not. But we know …

Authors Find Marketing and Publicity Strength in Numbers

In Guest Contributors & Editorial by Guest Contributor

Some 50 established authors jointly launched the Fiction Writers Co-Op — part support group, part self-promotion platform. Editorial by M.J. Rose “If they ever existed, the days of any novelist sitting at home letting their publicists and editors do all the work are so over!” Author Carleen Brice There’s almost no author alive who isn’t weathering the tumultuous changes in …

Hot Eye Pop: Surveying the Good and Bad in Book Trailers

In English Language, Resources by Kathleen Sweeney

The best — and most innovative — book trailers can attract thousands or even millions of viewers. We talk to several experts about what works and why. By Kathleen Sweeney When the term “book trailer” first buzzed out of Los Angeles in 2002, expectations ran high for video promos to become mandatory launch elements. Nine years later, multimedia roll-outs remain ad hoc …

Will Transmedia Marketing Replace Book Trailers?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s feature story discusses the art of the book trailer. It has now become common practice for authors and publishers to produce “trailers” for their works. Some garner millions of page views, while others are only ever watched by a handful of friends and/or business acquaintances. Book trailers are now commonplace, but they are likely to be …

Cool Idea: Five-year “Anniversary” of Memoir Prompts Book Party

In What's the Buzz by Rachel Aydt

By Rachel Aydt Last Friday night, at the Bowery Poetry Club in Manhattan’s Lower East Side, the book GirlBomb: A Halfway Homeless Memoir, by Janice Erlbaum, was being celebrated on its 5th Anniversary by roughly fifty people who appeared to have been deeply touched in different ways by the memoir. At its root, Girlbomb (published by Villard in 2006) is a story …

The Risks and Rewards of Transmedia Fiction and Alternate Reality Games

In English Language by Hannah Johnson

Alternate reality games are a great way to directly involve fans in storytelling…as long as you use your transmedia powers for good instead of evil. By Hannah Johnson AUSTIN: ARGs (alternate reality games) and transmedia have not only extended storytelling beyond the confines of any specific media, but they are also effective techniques for building interest and engagement among fans …

Which Transmedia Practices are Best Suited to Traditional Publishing?

In Discussion by Edward Nawotka

By Edward Nawotka Transmedia is more than a fad and is becoming an popular storytelling option for content creators. Many believe that book publishing can no longer operate in a silo and must conceive of new stories with transmedia practices in mind right from scratch. At SXSW Interactive several panels offered ideas of how publishers can extension of traditional storytelling …