The Risks and Rewards of Transmedia Fiction and Alternate Reality Games

In English Language by Hannah Johnson

Alternate reality games are a great way to directly involve fans in storytelling…as long as you use your transmedia powers for good instead of evil. By Hannah Johnson AUSTIN: ARGs (alternate reality games) and transmedia have not only extended storytelling beyond the confines of any specific media, but they are also effective techniques for building interest and engagement among fans …

Which Transmedia Practices are Best Suited to Traditional Publishing?

In Discussion by Edward Nawotka

By Edward Nawotka Transmedia is more than a fad and is becoming an popular storytelling option for content creators. Many believe that book publishing can no longer operate in a silo and must conceive of new stories with transmedia practices in mind right from scratch. At SXSW Interactive several panels offered ideas of how publishers can extension of traditional storytelling …

How Can Games Be Used to Promote Literary Brands?

In Discussion by Edward Nawotka

By Edward Nawotka As discussed in our lead article today, gamification is a growing trend among marketers. In one current example from the book world, Kirkus Reviews — the venerable American book review magazine — will launch beta version of a new social network trivia game with game developer Qrank at tomorrow’s PubCamp@SXSW in Austin. The trivia game will focus on literary history, …

Gamification: The New Marketing Buzzword

In Digital by Hannah Johnson

Using games to promote brands is increasingly commonplace. Learning some gaming “best practices” can help you avoid amateurish pitfalls and will reward you accordingly. By Hannah Johnson Over the past year or so, gamification (also called game mechanics, serious games, and funware) has become a mainstream technique that marketers rely on to drive more traffic to their websites, to increase …

Is D.I.Y. or Self-Publishing Best Suited to Energetic Extroverts?

In Discussion by Edward Nawotka

By Edward Nawotka Over the past few months we’ve featured stories on several self-published authors, including today’s profile of  Steve Almond, last month’s feature by Alisa Valdes, and our earlier piece on Seth Godin. In each of these cases, the authors are self-motivated, high-energy, charismatic individuals. The came to D.I.Y. publishing after establishing their reputations by working with traditional publishers. And they have …

SURVEY: Have You Ever Bought A Book Because of Twitter?

In Discussion by Edward Nawotka

Evidence that Twitter and social media can sell books is largely anecdotal, so we want the facts. Take our survey! By Edward Nawotka, Editor-in-chief Scroll down to take the survey! Using social media to promote books, as discussed in today’s lead story, is less a novelty and more the norm. Naturally, the strategic application of twitter and social media can …

Beautiful Books, Great Hair: The Unlikely Publishing Career of Simon Petherick

In Europe by Roger Tagholm

By Roger Tagholm LONDON: With a fierce mane, a fondness for striped socks and the ruddy complexion of an outdoorsman, 51-year-old Simon Petherick — the MD of Beautiful Books — cuts a striking figure. Increasingly, his books are getting noticed too, a testament to his outgoing nature and openness to new ideas. Founded in 2006, to publish titles that are “off …