Best of Publishing Perspectives 2010: Book Marketing

In Digital by Hannah Johnson

One area of publishing in which we noticed significant change in 2011 was in marketing. Social media, online tracking tools and defined online user communities have changed the way publishers — and authors — find and market to readers. Here is a selection of our best and most popular articles about book marketing from 2010: The Rise of the Author-Entrepreneur …

Creating Free Content to Sell More Content: A Good Idea or Not?

In Digital by Hannah Johnson

By Hannah Johnson At the Mediabistro eBook Summit, held yesterday in New York City, book marketing dominated the morning sessions. But nobody was talking about print advertising or book tours. Instead, well-trodden topics like social media, online audience building and reader demographics were discussed in light of the growing e-book sales in the United States. As an e-book publisher, Brendan …

Does Bonus Content Help Sell Books?

In Discussion by Hannah Johnson

By Hannah Johnson Many of the speakers and panelists at yesterday’s Mediabistro eBook Summit talked about ways to promote books to online audiences, as discussed in our feature story today. One of the most popular of these techniques was the creation and distribution of “behind the scenes” and bonus content, like book trailers, author interviews, extra stories, and blog posts. …

Is Traditional Book Marketing Too Boring?

In Discussion by Edward Nawotka

By Edward Nawotka In today’s lead story, author Stephen Elliott says: “You should market your book with the same integrity as you put into writing the book. Use things nobody else is doing. Don’t be boring.” Traditional book marketing is somewhat more staid. It usually encompasses a reading tour, some blogging and editorial writing, radio and television media (if you’re …

US Children’s Publishing Embraces Digital Changes

In What's the Buzz by Helen Gregg

By Helen Gregg On Tuesday, December 7, Publisher’s Weekly and Digital Book World hosted an online seminar (or webinar) called “Children’s Publishing in the Digital Age.” Moderated by PW’s Co-Editorial Director Jim Milliot, speakers included Susan Katz, president and publisher of HarperCollins Children’s Book Group, Rick Richter, founder of Ruckus Media, and Kate Wilson, founder of UK-based Nosy Crow. Each …

How Do You Market a Book in Translation?

In Discussion by Hannah Johnson

By Hannah Johnson In today’s feature story, author Andrew Ervin talks about his favorite Hungarian books in translation that have inspired his writing and his thinking, and he offers a list of Hungarian titles that are not available in English. Publishers of translations are surely hunting for more people like Andrew who love and spread the word about their international …

What Can Trade Book Publishers Learn from Comic Books about Branding?

In Discussion by Edward Nawotka

By Edward Nawotka The brands Marvel and DC are synonymous with comics. But how many people would necessarily associate Knopf, Viking, and Perennial books? (Of all the trade book publishing brands, perhaps Penguin has the strongest association — with paperbacks). Why is this so? Is it because comic books are among the few genres that readers are able to seek …

Authors, Social Media and the Allure of Magical Thinking

In Editorial & Opinion by Daniel Kalder

Editorial by Daniel Kalder So anyway, I’ve got a great idea. Times are hard for publishers, therefore publicists should write books. No, really: they know what’s hot better than anyone. So they should write — maybe Harry Potter knock — offs like Percy Jackson, or political hate books on the villain of the hour. It doesn’t matter — just write …

Pitchapalooza 2010: Tips for Perfecting Your Book Pitch

In Growth Markets by Guest Contributor

By David Henry Sterry NEW YORK CITY: Ten years ago, before the Kindle, Facebook and Twitter, Arielle, my ex-agent and current wife, and I both had books coming out. One was about my childhood hero, Leroy “Satchel” Paige. The other was about her childhood hero, Jane Austen. Our publishers, Random House and Simon & Schuster, seemed disturbingly uninterested in helping …