Jesse Finkelstein and Trena White of Page Two, a publishing services firm in Canada reflect on what they’ve learned in their first year in business.
Browsing by topic: book marketing
HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it.
The NYT writes “slimmed-down, simplified and sometimes sanitized editions” of best-selling nonfiction has become a hit with YA readers.
At the Frankfurt Book Fair’s Business Club, publishers gathered to discuss their latest marketing initiatives, among them was Headline UK’s Bookbridgr system for liaising with book bloggers.
A ghost writer and former journalist argues that publicists need to work more closely with authors and receive proper training if they are to be truly effective.
In opening up its new Stephen Fry book to crowdsourced remixes, Penguin hopes to catalyze an amazing, disruptive reading experience.
The German Book Office’s Riky Stock spoke to editors and publishers about the factors at play when considering publishing a translation in the US market.
French booksellers have found an amusing way to apologize to their customers for not stocking Valerie Treirweiller’s bestselling tell-all, political revenge memoir.
Lauren Pizza, the quintessential Jersey Girl, turned around a memoir in four months, with boundless energy, the help of SkyHorse Publishing and a few psychics.
Author Aleya Kassam explains how Kenyan writers are embracing the idea of branding and taking control of their careers.