Browsing by topic: book marketing

Book Marketing Q&A: Neil Baptista of Odyl on Facebook for Publishers

Neil Baptista, CEO, Odyl

Neil Baptista, CEO of Odyl, talks about what publishers need to do on Facebook to successfully interact with key influencers. Hear more from Neil at our Reaching Readers Conference on May 28 in NYC.

Posted in What's the Buzz | Also tagged , , , , | Leave a comment

Putting the Brand Before the Book Produces Profits

Helen Nathan

Helen Nathan came up with a brand and marketing plan before for her series of baking books for kids before the books were written. Today, licensing deals yield 4x her book royalties.

Posted in English Language | Also tagged , , , | Leave a comment

Spark Ideas! Join Me at Reaching Readers Conference on May 28th

Erin with Sparklers

Amid the glut of online info and entertainment, how can publishers show consumers that books are important, asks Erin Cox. Join our Reaching Readers Conference on May 28 to find out.

Posted in Erin's Perspective | Also tagged , , , , | 3 Comments

Can’t Wait for Dan Brown’s Inferno? Kobo Has An Answer

Kobo image 2

Kobo is offers readers an experiential contest based on three original ebooks tied-in to the release of Dan Brown’s soon-to-be-published Inferno.

Posted in What's the Buzz | Also tagged , , , , | Leave a comment

Would You Spend $9,000 on a Book? Taschen Thinks You Will

phpThumb_generated_thumbnailjpg

Taschen publishes books that last, including Sebastiao Selgado’s Genesis, in editions ranging from $70 to $9,000.

Posted in Discussion | Also tagged , , | Leave a comment

Book Marketing Q&A: Wiley’s Jeanenne Ray on Building Reader Communities

Jeanenne Ray, Senior Marketing Manager, Wiley

Jeanenne Ray, Senior Marketing Manager at Wiley, will speak at the Reaching Readers conference about how publishers can build strong readers communities. Here is a sneak preview of her talk.

Posted in What's the Buzz | Also tagged , , | Comments closed

GIF Guru Ann Friedman on Building an Audience

jk-rowling

GIF guru Ann Friedman explains how how GIFs are being used by journalists to creatively enhance storytelling and reach new audiences.

Posted in Discussion | Also tagged , , , , | Comments closed

Book Marketing Q&A with Scholastic’s Social Media Director, Morgan Baden

Morgan Baden, Social Media and Internal Communications Director at Scholastic

Morgan Baden directs social media strategy at Scholastic and engages teen readers online. Here’s a sneak preview of what she’ll speak about at PP’s Reaching Readers conference in NYC.

Posted in Children's, What's the Buzz | Also tagged , , , , | Comments closed

Why Not Give Away Ebooks on World Book Night Too?

free

World Book Night gives away 500,000 print books. Wouldn’t it make good sense to extend the promotion by offering free ebooks as well?

Posted in Discussion | Also tagged , , , | Comments closed

What Does “Post-Digital” Book Discovery Look Like?

David Roth-Ely

The challenge with digital is discovery, so David Roth-Ey of Fourth Estate and William Collins, is now looking at new ways to engage potential readers, including live events.

Posted in Discussion | Also tagged , , | Comments closed