Yes, giving away free stuff will help build your email lists. But what really helps you get more readers? Here are five things to consider before you start.
Chinese “web literature” sites are making some amateur web authors wealthy by offering tools that enable fans to reward their favorite writers.
Ronald Schild of Germany’s MVB discusses how research shows simple metadata fixes, like putting the language of a book in your metadata, can double sales.
The CEO of Greenleaf Book Group argues a book can be your strongest marketing tool and outlines four points to consider before committing to writing one.
Harlequin’s MIRA imprint has launched a new website, BookClubbish, aimed at promoting titles suitable for book clubs and discussing pop culture.
A new edition of Jilly Cooper’s sexy novel, Riders, has moved a hand, previously on the bum, to a higher position — eliciting surprisingly strong reactions.
SF grand dame Ursula K Le Guin, writes, ‘Every book purchase made from Amazon is a vote for a culture without content and without contentment.’
Tennessee marketing startup BookGrabbr directs readers to free ebooks in exchange for their sharing the titles through social media services.
A panel at the IDPF Digital Book Conference this Wednesday asks, is Amazon good for readers? Tell us what you think.
Using the example of Airbnb, Valla Vakili argues that great storytellers use familiar settings in unexpected ways, a tactic that applies business as well.