Day 2 of our coverage of the Frankfurt Book Fair’s GLOBALOCAL event in New Delhi takes in talks on innovation and marketing, the Asian marketplace and mashups.
Browsing by topic: book marketing
In an interview, Sunyoung Lee of Kaya Press discusses the poetry and prose from Asian and Pacific Islander diasporas and how she grows readership for these books.
Fifty Shades of Grey started more than just the trend in erotica: it inspired publishers to release books in series in rapid succession.
“If a picture is worth 1000 words, a good trailer is worth a 1000 copies sold?,” asks The Hindu about the growing popularity of book trailers in India.
Isabel Allende, in admitting she wrote her recent mystery novel as “a joke” and she’s “not a fan of mysteries,” has sparked a backlash.
The UK Fiction Uncovered promotion has secured £80K for 2 years of £5k grants from the Jerwood Charitable Foundation and is now open to self-published authors.
In the age of the internet, online promotional videos offer the best opportunity for persistent book discovery, argues Gabriel Pena i Ballesté of Bookmovies.tv.
The re-booted iteration of Oprah’s influential book club is leveraging multiple platforms in print and digital for maximum exposure and engagement.
Publishing Perspectives’s latest column for the Italy’s Giornale della Libreria looks at whether social media really influences readers to buy books.
Self-publishing sees traditional publishing as in denial about what readers want. But the problem isn’t self-abnegation, it’s capacity and mission.