Condemned as ‘hugely confusing for the book-buyer’ and the publishing supply chain, the practice of using of subtitle and/or title fields for promotion prompted the UK’s BIC to issue a cease-and-desist message to publishers.
In Montreal, publishers explained how they are turning to ‘new influencers’ on social media to reach more consumers online and promote books.
This article is sponsored by Open Road Integrated Media (OR/M) and was originally featured in our Frankfurt Book Fair print edition.
As staged in THE ARTS+ at the Frankfurt Book Fair, the German digital strategist Maks Giordano talks about reaching customers on an ‘exponential curve.’
Having bought Bookish last year, NetGalley is launching a new platform for consumers that includes book excerpts, author information, book recommendations, and more.
From the Daily Nation: While publishers in Kenya enjoy seeing their titles win prizes like the Jomo Kenyatta Prize, some may not adequately capitalize on those wins with marketing.
Riding high on the success of its niche-interest sites, Open Road announces a doubling of those sites and new marketing services for publishers.
Audiobook Month continues in the US as the UK’s #LoveAudio week kicks in. In both markets, research shows audio formats are popular with many men.
Amid cheers for YouTube stars and TV producers, BookCon 2017 pulls a big crowd and gets free books into eager hands, the follow to ReedPOP’s BookExpo.
In a BookExpo presentation, Goodreads explicated a publisher’s elevation of a title to ‘Times’ bestseller status using the platform’s amplification.