*+-Comedian Louis C.K. has a lot to teach publishers about digital marketing: specifically, his direct-to-consumer digital releases.
*+-After failing with traditional publishing, thriller writer Mark Dawson has struck gold with Amazon KDP, selling more than 300,000 copies of his novels.
*+-Black, Asian and other minority writers have a better chance at publication if their fiction features cultural or community stereotypes, says a new report.
*+-For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she’ll address at the LBF’s Digital Minds conference next Monday.
*+-Alex Zucker, translator and co-chair of the Translation Committee at PEN, wonders whether more focus on fewer translations would help the books sell better.
*+-Publishing Perspectives and Publishing Technology co-publish a white paper based on Publishing Technology’s research on ‘How Millennials Consume Content’ and findings from experts in media, marketing, and technology on how to reach this growing audience.
*+-Znak, Poland’s leading literary publisher, is evolving with the times by expanding its commercial list and employing new digital marketing strategies.
*+-Publishing Perspectives’ “Designing Books for Millennial Readers” conference revealed that authenticity is the key to unlocking the hearts of millennials.
*+-Controversy has courted a pair of Australian cookbooks this week, with one being scrapped after claims that a recipe therein might be dangerous.
*+-Brightly is a new online resource from Penguin Random House to help parents find books that will encourage their children to become lifelong readers.