Browsing by topic: book marketing

5 Steps to Increasing Your Book’s Marketability with Research

Katherine Pickett

Making the most of your research to craft a more marketable book saves time and money in the writing and editing process. Here are 5 tips to get you started.

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Authors Teaching Authors and the Idea of “Slow PR”

Maria Mutch

When Maria Mutch needed advice on how to handle PR of her debut memoir, she found guidance and solace through Grub Street Writer’s Launch Lab in Boston.

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Speed Reading Secrets of a Book Critic

Edward Nawotka, Editor-in-Chief, Publishing Perspectives

How is it professional book critics can pump out scores of reviews a year when many of us struggle just to read one book a week? They are told what to say.

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What is Your Book Community?

Colleen Devine Ellis

As part of our ongoing summer series looking at best practices for book promotion, Colleen Devine Ellis considers the best approach to developing your community.

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Virtual Book Festivals Run By Major Publishers Take Off in UK

Romance Festival

HarperCollins UK’s June virtual Romance Festival was a success; this week SF publisher Gollancz is hosting a festival combining online Q&As with real life events.

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Author Lindsey Kelk on Participating in a Virtual Book Festival

Lindsey Kelk

Lindsey Kelk, the bestselling British Chick-Lit author, participated in HarperCollins’ virtual Romance Festival. Here she reflects on the experience.

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Making Book Promotion Work: The Author/Publisher Partnership

Colleen Devine Ellis

As part of our ongoing series looking at best practices for book promotion, Colleen Devine Ellis considers the best way to approach the author/publisher partnership.

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Augmented Reality and the Future of Publishing

Anomaly

Publishing consultant Bruce Harris sees numerous opportunities for publisher to use augmented reality, which he calls ‘a true amalgamation of digital and print.’

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Setting Expectations Before You Publish Your Book

Colleen Devine Ellis

What are your wildest dreams for success for you and your book? If you don’t define them, they will never come true, writes Colleen Devine Ellis.

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In Italy, Feltrinelli’s New RED Store Aims at Young Techies

RED logo

Italian publisher and bookseller Feltrinelli has opened its second RED store, a new concept aimed at attracting younger, tech-savvy customers. We look inside.

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