Lindsey Kelk, the bestselling British Chick-Lit author, participated in HarperCollins’ virtual Romance Festival. Here she reflects on the experience.
Browsing by topic: book marketing
As part of our ongoing series looking at best practices for book promotion, Colleen Devine Ellis considers the best way to approach the author/publisher partnership.
Publishing consultant Bruce Harris sees numerous opportunities for publisher to use augmented reality, which he calls ‘a true amalgamation of digital and print.’
What are your wildest dreams for success for you and your book? If you don’t define them, they will never come true, writes Colleen Devine Ellis.
Italian publisher and bookseller Feltrinelli has opened its second RED store, a new concept aimed at attracting younger, tech-savvy customers. We look inside.
One area of publishing where brand loyalty reigns is in religious books, and Roman Catholic books in particular, largely resulting from market fragmentation.
Effective book publicity relies on planning ahead and defining success for you and your book. Here are six questions to ask before you begin.
The Romance Writers of America conference offered endless opportunities for fans, aspirants, and bestselling authors to interact and self-promote.
Last week’s 2014 Romance Writers of America conference was relentlessly upbeat, emphasizing professionalism and inclusion – and yes, ripped bodices and abs.
Have no fear of letting go, says Dr. Richard Foster, Lecturer at the Yale School of Management, to publishers looking at bracing for a future of change.