Roger Tagholm deconstructs the brilliance of Amazon’s new Kindle advertisements, which promote the ereader as a chic, travel companion and paragon of cool.
Chad Post of Open Letter Books explains how leveraging social networks for media amplification is now a key to small press marketing success.
Seth Meyers on Late Night, a US TV talk show, has embraced interviewing novelists and the result is often a boost in book sales following broadcast.
Akshita Nanda asks if it will ‘take an international award’ for Singaporean writers and publishers to be taken seriously…or is Singapore its own worst enemy?
Foyles Book Search is a unique app that enables customers to find the location of a physical book within the confines of Foyle’s Charing Cross bookstore.
Three German publishers hosted a virtual romance festival, #Herzenstage, across social media to connect with young adult readers and romance fans.
London’s Pushkin Press has become one of the founding partners of Picturehouse Central cinema and will have a pop-up shop in the theater to sell books.
M.J. Rose, the founder of AuthorBuzz, shares her best practices book marketing, pitfalls to avoid, and other challenges of reaching readers.
The one questions author should ask themselves that they typically do not when it comes to book marketing is: Should I do PR or marketing?
As YouTube stars start to publish books they are bringing their millions of fans into bookstores, giving the book business an unlikely windfall.