Browsing by topic: book marketing

Author Lindsey Kelk on Participating in a Virtual Book Festival

Lindsey Kelk

Lindsey Kelk, the bestselling British Chick-Lit author, participated in HarperCollins’ virtual Romance Festival. Here she reflects on the experience.

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Making Book Promotion Work: The Author/Publisher Partnership

Colleen Devine Ellis

As part of our ongoing series looking at best practices for book promotion, Colleen Devine Ellis considers the best way to approach the author/publisher partnership.

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Augmented Reality and the Future of Publishing

Anomaly

Publishing consultant Bruce Harris sees numerous opportunities for publisher to use augmented reality, which he calls ‘a true amalgamation of digital and print.’

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Setting Expectations Before You Publish Your Book

Colleen Devine Ellis

What are your wildest dreams for success for you and your book? If you don’t define them, they will never come true, writes Colleen Devine Ellis.

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In Italy, Feltrinelli’s New RED Store Aims at Young Techies

RED logo

Italian publisher and bookseller Feltrinelli has opened its second RED store, a new concept aimed at attracting younger, tech-savvy customers. We look inside.

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The Catholic Book Trade: Brand Loyalty for Niche Publishing

Kevin Di Camillo

One area of publishing where brand loyalty reigns is in religious books, and Roman Catholic books in particular, largely resulting from market fragmentation.

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6 Questions to Ask Before Publicizing Your Book

Colleen Devine Ellis

Effective book publicity relies on planning ahead and defining success for you and your book. Here are six questions to ask before you begin.

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RWA 2014: Sexy Swag and the “World’s Biggest Book Signing”

The room featuring free promotional items proved popular with fans.

The Romance Writers of America conference offered endless opportunities for fans, aspirants, and bestselling authors to interact and self-promote.

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Romance Writers of America Offers Professionalism, Inclusion

Best-seller Nora Roberts meeting one of her fans.

Last week’s 2014 Romance Writers of America conference was relentlessly upbeat, emphasizing professionalism and inclusion – and yes, ripped bodices and abs.

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Creative Destruction in an Age of…Creative Destruction

Richard Foster

Have no fear of letting go, says Dr. Richard Foster, Lecturer at the Yale School of Management, to publishers looking at bracing for a future of change.

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