Poland’s top online bookstore, Merlin.pl, is up for sale, and many believe this is that of consolidation in a saturated Polish online marketplace.
Browsing by topic: book marketing
Julia Shevalinka looked at some of the entries in the All-Russia Book Trailer Contest and how Russian publishers are using trailers to promote their books.
Marcello Vena of AllBrain’s recent survey of the Italian book market estimates Italian ebook sales nearing €60m, and growing 30-40% in 2015.
An article at RBTH looks at how Russian publishers are using that new cover designs to help bring new readers to classic literature.
The CEO of Publishing Technology offers his five predictions for trade publishing in 2015, including more hybrid pubs, content marketing and mobile reading.
Simon & Schuster announced the launch of its new video platform, SimonSays. Consumers can pay to watch video courses on health, finance, and self-help.
The book term ‘young adult’ is generally disliked by both teen readers and adult fans. But is there a better alternative?
Japanese bookseller Kinokuniya has implemented several innovative strategies to fight declining domestic sales, while still expanding at home and abroad.
Author Adaobi Tricia Nwaubani questions the power Western publishers have to dictate the way African books are presented to and read by the world.
Fashion brand Club Monaco has enlisted The Strand bookstore to decorate its flagship store with books, creating a store-within-a-store.