Browsing by topic: book marketing

India’s GLOBALOCAL, Part 2: Innovation, Marketing, Mashups

Kaushik Sampath

Day 2 of our coverage of the Frankfurt Book Fair’s GLOBALOCAL event in New Delhi takes in talks on innovation and marketing, the Asian marketplace and mashups.

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Kaya Press: Stirring Things up with Diasporic Literature

Sunyoung Lee of Kaya Press

In an interview, Sunyoung Lee of Kaya Press discusses the poetry and prose from Asian and Pacific Islander diasporas and how she grows readership for these books.

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Is Binge Reading the New Binge Watching?

Annihilation

Fifty Shades of Grey started more than just the trend in erotica: it inspired publishers to release books in series in rapid succession.

Posted in News Blog | Also tagged , , , , , | 4 Comments

In India, Authors Turn to Book Trailers to Boost Sales

Chant Book Trailer

“If a picture is worth 1000 words, a good trailer is worth a 1000 copies sold?,” asks The Hindu about the growing popularity of book trailers in India.

Posted in Global Trade Talk | Also tagged , , , | 2 Comments

Anger a Mystery Fan At Your Own Risk

Isabel Allende

Isabel Allende, in admitting she wrote her recent mystery novel as “a joke” and she’s “not a fan of mysteries,” has sparked a backlash.

Posted in News Blog | Also tagged , , , , | 4 Comments

UK’s Fiction Uncovered Adds £80K Jerwood Name, Self-Pub

fiction uncovered

The UK Fiction Uncovered promotion has secured £80K for 2 years of £5k grants from the Jerwood Charitable Foundation and is now open to self-published authors.

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Book Trailers Serve as a Multiplier for Book Discovery

Gabriel Pena i Ballesté is the CEO Bookmovies.tv,  founded in 2012 in Barcelona, Spain.

In the age of the internet, online promotional videos offer the best opportunity for persistent book discovery, argues Gabriel Pena i Ballesté of Bookmovies.tv.

Posted in Editorial | Also tagged , , , , | 3 Comments

Oprah 2.0: Book Club Marries Magazine, TV and Digital

Oprah and Sue Monk Kidd

The re-booted iteration of Oprah’s influential book club is leveraging multiple platforms in print and digital for maximum exposure and engagement.

Posted in English Language | Also tagged , , , , | 1 Comment

PP for Italy’s Giornale della Libreria: Does Social Media Sell?

Ed's Italy Column on Social Media

Publishing Perspectives’s latest column for the Italy’s Giornale della Libreria looks at whether social media really influences readers to buy books.

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Should Major Publishers Change Their Core Mission?

Ed Nawotka, Editor-in-Chief

Self-publishing sees traditional publishing as in denial about what readers want. But the problem isn’t self-abnegation, it’s capacity and mission.

Posted in Discussion | Also tagged , , , , , | 2 Comments
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  • Monetize Your Backlist

    Organized by Publishing Perspectives

    Hear experts from publishing and technology discuss strategies and tools you can use to generate more revenue from your backlist content.

    What: Monetizing the Backlist event
    When: 9am–1pm on April 24, 2014
    Where: Scholastic Headquarters, NYC

    Buy your tickets now!