Browsing by topic: book marketing

Is Binge Reading the New Binge Watching?


Fifty Shades of Grey started more than just the trend in erotica: it inspired publishers to release books in series in rapid succession.

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In India, Authors Turn to Book Trailers to Boost Sales

Chant Book Trailer

“If a picture is worth 1000 words, a good trailer is worth a 1000 copies sold?,” asks The Hindu about the growing popularity of book trailers in India.

Posted in Global Trade Talk | Also tagged , , , | 2 Comments

Anger a Mystery Fan At Your Own Risk

Isabel Allende

Isabel Allende, in admitting she wrote her recent mystery novel as “a joke” and she’s “not a fan of mysteries,” has sparked a backlash.

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UK’s Fiction Uncovered Adds £80K Jerwood Name, Self-Pub

fiction uncovered

The UK Fiction Uncovered promotion has secured £80K for 2 years of £5k grants from the Jerwood Charitable Foundation and is now open to self-published authors.

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Book Trailers Serve as a Multiplier for Book Discovery

Gabriel Pena i Ballesté is the CEO,  founded in 2012 in Barcelona, Spain.

In the age of the internet, online promotional videos offer the best opportunity for persistent book discovery, argues Gabriel Pena i Ballesté of

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Oprah 2.0: Book Club Marries Magazine, TV and Digital

Oprah and Sue Monk Kidd

The re-booted iteration of Oprah’s influential book club is leveraging multiple platforms in print and digital for maximum exposure and engagement.

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PP for Italy’s Giornale della Libreria: Does Social Media Sell?

Ed's Italy Column on Social Media

Publishing Perspectives’s latest column for the Italy’s Giornale della Libreria looks at whether social media really influences readers to buy books.

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Should Major Publishers Change Their Core Mission?

Ed Nawotka, Editor-in-Chief

Self-publishing sees traditional publishing as in denial about what readers want. But the problem isn’t self-abnegation, it’s capacity and mission.

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Rome’s Book Fair Reflects a Country Unwilling to Surrender


Italian publishing is struggling, but the recent book fair in Rome offered signs of vitality and reflected a strong commitment to carry on.

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Why Don’t More Bookstores Stock Self-published Titles?

Tanja Tuma

Bricks-and-mortar bookstores are missing a huge opportunity by failing to take advantage of the self-publishing revolution, argues Tanja Tuma.

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  • Monetize Your Backlist

    Organized by Publishing Perspectives

    Hear experts from publishing and technology discuss strategies and tools you can use to generate more revenue from your backlist content.

    What: Monetizing the Backlist event
    When: 9am–1pm on April 24, 2014
    Where: Scholastic Headquarters, NYC

    Buy your tickets now!