Publishers are better positioned than anyone to engage in content marketing, says David Palmer of Wiley and the man responsible for the Dummies brand.
Browsing by topic: book marketing
Aaron Ozee, a prolific 18-year-old self published poet, offers his sometimes unorthodox methodology for becoming a bestselling author.
Andrew Wilkins of Melbourne’s WilkinsFarago discusses how the publisher’s mission extends beyond convention to explore cultural exchange and emotion.
Author Power by Lynn Isenberg offers clear-headed, calming advice for writers who want to leverage their brand and make a profit from sponsorships.
For the next two weeks, Publishing Perspectives will focus on sales and marketing issues for publishers and authors. Have you got a great story to tell?
Nigerian romance publisher Ankara Press has produced a free digital Valentine’s Day Story Anthology featuring several of Africa’s top writers.
The Literary Hub, launching in April, brings together 65 partners, as well as seasoned literary journalists, for a new literary aggregation website.
Spanish digital start-up Mylibretto offers advanced widgets to help publishers promote titles online, while offering analytics and sales data.
Poland’s top online bookstore, Merlin.pl, is up for sale, and many believe this is that of consolidation in a saturated Polish online marketplace.
Julia Shevalinka looked at some of the entries in the All-Russia Book Trailer Contest and how Russian publishers are using trailers to promote their books.