Browsing by topic: book marketing

What is Your Book Community?

Colleen Devine Ellis

As part of our ongoing summer series looking at best practices for book promotion, Colleen Devine Ellis considers the best approach to developing your community.

Posted in English Language | Also tagged , , , , | Leave a comment

Virtual Book Festivals Run By Major Publishers Take Off in UK

Romance Festival

HarperCollins UK’s June virtual Romance Festival was a success; this week SF publisher Gollancz is hosting a festival combining online Q&As with real life events.

Posted in English Language | Also tagged , , , , , , , , | Leave a comment

Author Lindsey Kelk on Participating in a Virtual Book Festival

Lindsey Kelk

Lindsey Kelk, the bestselling British Chick-Lit author, participated in HarperCollins’ virtual Romance Festival. Here she reflects on the experience.

Posted in Discussion | Also tagged , , , , , , | Leave a comment

Making Book Promotion Work: The Author/Publisher Partnership

Colleen Devine Ellis

As part of our ongoing series looking at best practices for book promotion, Colleen Devine Ellis considers the best way to approach the author/publisher partnership.

Posted in English Language | Also tagged , , , , , | 2 Comments

Augmented Reality and the Future of Publishing

Anomaly

Publishing consultant Bruce Harris sees numerous opportunities for publisher to use augmented reality, which he calls ‘a true amalgamation of digital and print.’

Posted in Digital | Also tagged , , , , , , | 4 Comments

Setting Expectations Before You Publish Your Book

Colleen Devine Ellis

What are your wildest dreams for success for you and your book? If you don’t define them, they will never come true, writes Colleen Devine Ellis.

Posted in English Language | Also tagged , , , , | Leave a comment

In Italy, Feltrinelli’s New RED Store Aims at Young Techies

RED logo

Italian publisher and bookseller Feltrinelli has opened its second RED store, a new concept aimed at attracting younger, tech-savvy customers. We look inside.

Posted in Europe | Also tagged , , , , , | 2 Comments

The Catholic Book Trade: Brand Loyalty for Niche Publishing

Kevin Di Camillo

One area of publishing where brand loyalty reigns is in religious books, and Roman Catholic books in particular, largely resulting from market fragmentation.

Posted in Feature Articles | Also tagged , , , , | Leave a comment

6 Questions to Ask Before Publicizing Your Book

Colleen Devine Ellis

Effective book publicity relies on planning ahead and defining success for you and your book. Here are six questions to ask before you begin.

Posted in English Language | Also tagged , , , , , | 5 Comments

RWA 2014: Sexy Swag and the “World’s Biggest Book Signing”

The room featuring free promotional items proved popular with fans.

The Romance Writers of America conference offered endless opportunities for fans, aspirants, and bestselling authors to interact and self-promote.

Posted in Discussion | Also tagged , , , , , , | Leave a comment
  • Get Publishing Perspectives in your inbox each day and stay up-to-date on international publishing.