Browsing by topic: book marketing

Smart Move: Wiley’s Dummies Focused on Content Marketing

David Palmer, Marketing Director at John Wiley and Sons

Publishers are better positioned than anyone to engage in content marketing, says David Palmer of Wiley and the man responsible for the Dummies brand.

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Teenager’s 10 Steps To Become Successfully Self-Published

Aaron Ozee

Aaron Ozee, a prolific 18-year-old self published poet, offers his sometimes unorthodox methodology for becoming a bestselling author.

Posted in Editorial | Also tagged , , , , | 18 Comments

Aussie Kids Publisher Wilkins Farago on a Mission to Market “Emotions”

One Red Shoe

Andrew Wilkins of Melbourne’s WilkinsFarago discusses how the publisher’s mission extends beyond convention to explore cultural exchange and emotion.

Posted in English Language | Also tagged , , , , | 1 Comment

Want to Profit as an Author? Think About Sponsorships

Lynn Isenberg

Author Power by Lynn Isenberg offers clear-headed, calming advice for writers who want to leverage their brand and make a profit from sponsorships.

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Publishing Perspectives Call for Stories: Sales and Marketing

Publishing Perspectives

For the next two weeks, Publishing Perspectives will focus on sales and marketing issues for publishers and authors. Have you got a great story to tell?

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Digital Love Stories for Valentine’s Day from Africa

logo ankara press

Nigerian romance publisher Ankara Press has produced a free digital Valentine’s Day Story Anthology featuring several of Africa’s top writers.

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Publishers Team Up for New Digital Literary Aggregation Site

Jonny Diamond is the Editor-in-Chief of the Literary Hub

The Literary Hub, launching in April, brings together 65 partners, as well as seasoned literary journalists, for a new literary aggregation website.

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Mylibreto: Spanish Start-up Offers Social Analytics Tool

Mylibreto_Screenshot

Spanish digital start-up Mylibretto offers advanced widgets to help publishers promote titles online, while offering analytics and sales data.

Posted in Digital | Also tagged , , , , | 3 Comments

Poland’s Top Online Bookseller For Sale, Consolidation Looms

Merlin

Poland’s top online bookstore, Merlin.pl, is up for sale, and many believe this is that of consolidation in a saturated Polish online marketplace.

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Russian Publishers Explore the World of Book Trailers

Booktrailers Russia

Julia Shevalinka looked at some of the entries in the All-Russia Book Trailer Contest and how Russian publishers are using trailers to promote their books.

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