Waterstones MD James Daunt summed it up when he said in reaction to visiting the new Foyles: ‘This is a serious, serious investment in physical bookselling.’
Browsing by topic: book marketing
With Pentian’s model for crowdsourcing books, it turns the backer into a self-interested investor. But like with any investment, one must be willing to gamble.
At BEA, veteran publicists offered various strategies and tips for promoting books with no clear author or the the author is not available or even dead.
Roger Tagholm bids a poetic adieu to Random House’s iconic colophon, which has been replaced by a new text-based ‘global identity.’
In the Guardian, Pierre Astier and Laure Pecher examine the position of French publishers, noting they remain isolated by hidebound rights practices.
Spencer Masden of Brooklyn’s Sorry House Press discusses in frank detail everything he’s learned so far about small press publishing.
Sharon Glassman confronts the angst she feels facing the publication of her second novel following a poor experience with her first — and what to do about it.
“Whatever kind of writing you do, if you write a novel ‘about Africa, chances are you’re going to get the acacia tree treatment. And the orange sky.”
Here are five suggestions for making the most of BookExpo America—not just for titles but for publishers’ own brands—and for the growing interaction of readers.
Random House’s Open House last Friday brought together writers, editors and readers for discussions about craft, strategy and finding your soul signature.