Browsing by topic: book marketing

UK Book Trade Marvels at the New Foyles

Foyles retail operations manager Sion Hamilton

Waterstones MD James Daunt summed it up when he said in reaction to visiting the new Foyles: ‘This is a serious, serious investment in physical bookselling.’

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Is Pentian’s “Investment Model” for Books a Sure Bet?

Pentian launched their US campaign at BEA.

With Pentian’s model for crowdsourcing books, it turns the backer into a self-interested investor. But like with any investment, one must be willing to gamble.

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10 Tips to Promote a Book When the Author is MIA…or Dead

Dead End

At BEA, veteran publicists offered various strategies and tips for promoting books with no clear author or the the author is not available or even dead.

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PRH’s New Identity: Goodbye to Some Famous Bricks and Mortar

New Penguin Random House

Roger Tagholm bids a poetic adieu to Random House’s iconic colophon, which has been replaced by a new text-based ‘global identity.’

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Why Don’t French Publishers Have a Global Reach?

Agent Pierre Astier

In the Guardian, Pierre Astier and Laure Pecher examine the position of French publishers, noting they remain isolated by hidebound rights practices.

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Starting a Small Press? Here’s Some Advice

Sorry House Press' Logo. Does it remind you of that of another publishing company?

Spencer Masden of Brooklyn’s Sorry House Press discusses in frank detail everything he’s learned so far about small press publishing.

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Post Publishing Traumatic Stress Disorder? Really? Really.

Sharon Glassman

Sharon Glassman confronts the angst she feels facing the publication of her second novel following a poor experience with her first — and what to do about it.

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The Mystery of Clichéd African Book Covers

cover art african titles

“Whatever kind of writing you do, if you write a novel ‘about Africa, chances are you’re going to get the acacia tree treatment. And the orange sky.”

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5 Ways to Effectively Evangelize Your House’s Brand at BEA


Here are five suggestions for making the most of BookExpo America—not just for titles but for publishers’ own brands—and for the growing interaction of readers.

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Finding My Soul Signature at Random House’s Open House

From the Random House Instagram feed

Random House’s Open House last Friday brought together writers, editors and readers for discussions about craft, strategy and finding your soul signature.

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