Controversy has courted a pair of Australian cookbooks this week, with one being scrapped after claims that a recipe therein might be dangerous.
Browsing by topic: book marketing
Brightly is a new online resource from Penguin Random House to help parents find books that will encourage their children to become lifelong readers.
Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist.
Canada Reads, a contest in which 5 celebrities debate various books merits and vote a title off each day on CBC TV, has serious implications for publishers.
Livres Canada Books facilitates networking and connections to help the international publishing community to discover the latest from the vibrant Canadian publishing market.
A publishing podcast is about creating intimacy with the reader. It’s not a bullet point or marketing strategy, says Anshuman Idaamsetty of PRH Canada.
Millennials are the largest generation in history and are entering their prime spending years. But, do we know how to appeal to them? Erin L. Cox previews the upcoming conference “Designing Books for Tomorrow’s Readers.”
Hybrid German author Karl Olsberg describes how he leveraged the huge audience of Minecraft fans to sell a series of novels based on the game.
The Lithuanian book market was hit by the global recession and remains small, but a coterie of publishers are forging ahead through diversification.
Millennial consumers control $200 billion in annual spending, and research shows that they read more books than ever. How can publishers reach this influential group of readers?