An article at RBTH looks at how Russian publishers are using that new cover designs to help bring new readers to classic literature.
Browsing by topic: book marketing
The CEO of Publishing Technology offers his five predictions for trade publishing in 2015, including more hybrid pubs, content marketing and mobile reading.
Simon & Schuster announced the launch of its new video platform, SimonSays. Consumers can pay to watch video courses on health, finance, and self-help.
The book term ‘young adult’ is generally disliked by both teen readers and adult fans. But is there a better alternative?
Japanese bookseller Kinokuniya has implemented several innovative strategies to fight declining domestic sales, while still expanding at home and abroad.
Author Adaobi Tricia Nwaubani questions the power Western publishers have to dictate the way African books are presented to and read by the world.
Fashion brand Club Monaco has enlisted The Strand bookstore to decorate its flagship store with books, creating a store-within-a-store.
Authors, should you be your own publicist or hire a professional book publicist? Colleen Davis looks how publicity has changed and what you need to know
After attending the FT Business Book of the Year ceremony in London, Roger Tagholm wonders, what if novels had subtitles like business books do?
Veteran author Warren Adler discusses how digital publishing defies traditional norms that dictate the average life span of a book.