Browsing by topic: book marketing

With Stephen Fry, Penguin Crowdsources Future of the Book

Stephen Fry Book Jacket

In opening up its new Stephen Fry book to crowdsourced remixes, Penguin hopes to catalyze an amazing, disruptive reading experience.

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On Books in Translation in the American Market

flags of the world

The German Book Office’s Riky Stock spoke to editors and publishers about the factors at play when considering publishing a translation in the US market.

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French Booksellers Find Fun in Failing to Stock Bestseller

France book sign

French booksellers have found an amusing way to apologize to their customers for not stocking Valerie Treirweiller’s bestselling tell-all, political revenge memoir.

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The Publishing Education of a Jersey Girl

Pizza Meant to Be

Lauren Pizza, the quintessential Jersey Girl, turned around a memoir in four months, with boundless energy, the help of SkyHorse Publishing and a few psychics.

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East African Writers Embrace Self-publishing and Promotion

Aleya

Author Aleya Kassam explains how Kenyan writers are embracing the idea of branding and taking control of their careers.

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Creating and Finding Media Opportunities for Your Book

Colleen Devine Ellis

There are so many publicity options and opportunities that they can be overwhelming. Here is a strategy for taking on the challenge.

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5 Steps to Increasing Your Book’s Marketability with Research

Katherine Pickett

Making the most of your research to craft a more marketable book saves time and money in the writing and editing process. Here are 5 tips to get you started.

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Authors Teaching Authors and the Idea of “Slow PR”

Maria Mutch

When Maria Mutch needed advice on how to handle PR of her debut memoir, she found guidance and solace through Grub Street Writer’s Launch Lab in Boston.

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Speed Reading Secrets of a Book Critic

Edward Nawotka

How is it professional book critics can pump out scores of reviews a year when many of us struggle just to read one book a week? They are told what to say.

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What is Your Book Community?

Colleen Devine Ellis

As part of our ongoing summer series looking at best practices for book promotion, Colleen Devine Ellis considers the best approach to developing your community.

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