Browsing by topic: book marketing

Should the Young Adult Book Category Be Rebranded?

The "Young Adult" moniker is disliked by both teen readers and adult fans.

The book term ‘young adult’ is generally disliked by both teen readers and adult fans. But is there a better alternative?

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How Japan’s Kinokuniya Innovates, Fosters Growth

ABC Hiroshi Sogo

Japanese bookseller Kinokuniya has implemented several innovative strategies to fight declining domestic sales, while still expanding at home and abroad.

Posted in Feature Articles | Also tagged , , , , , | 1 Comment

Adaobi Tricia Nwaubani: Who Are African Books For?

Adaobi Tricia Nwaubani

Author Adaobi Tricia Nwaubani questions the power Western publishers have to dictate the way African books are presented to and read by the world.

Posted in News Blog | Also tagged , , , , | 1 Comment

Where Fashion Meets Books

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Fashion brand Club Monaco has enlisted The Strand bookstore to decorate its flagship store with books, creating a store-within-a-store.

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Should You Hire a Professional Book Publicist?

Colleen Devine Ellis

Authors, should you be your own publicist or hire a professional book publicist? Colleen Davis looks how publicity has changed and what you need to know

Posted in Discussion | Also tagged , , , , | 3 Comments

What If Novels Were Treated Like Business Books?

FT Business Book of the Year Prize

After attending the FT Business Book of the Year ceremony in London, Roger Tagholm wonders, what if novels had subtitles like business books do?

Posted in Discussion | Also tagged , , , | 2 Comments

The Book Launch and the Aftermath

Warren Adler is best known for his novel "The War of the Roses"

Veteran author Warren Adler discusses how digital publishing defies traditional norms that dictate the average life span of a book.

Posted in Feature Articles | Also tagged , , , , , , | 2 Comments

How Publishing Traditions Inform Innovation

PageTwo co-founders

Jesse Finkelstein and Trena White of Page Two, a publishing services firm in Canada reflect on what they’ve learned in their first year in business.

Posted in English Language | Also tagged , , | 4 Comments

Is Social Media Marketing Heaven or Hell?

Sam Missingham 1

HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it.

Posted in Discussion | Also tagged , , | 2 Comments

Retrofitting Adult Non-Fiction Retrofitted for YA Readers

Thomas Jefferson

The NYT writes “slimmed-down, simplified and sometimes sanitized editions” of best-selling nonfiction has become a hit with YA readers.

Posted in Children's, News Blog | Also tagged , , , , , | Leave a comment
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