Fashion brand Club Monaco has enlisted The Strand bookstore to decorate its flagship store with books, creating a store-within-a-store.
Browsing by topic: book marketing
Authors, should you be your own publicist or hire a professional book publicist? Colleen Davis looks how publicity has changed and what you need to know
After attending the FT Business Book of the Year ceremony in London, Roger Tagholm wonders, what if novels had subtitles like business books do?
Veteran author Warren Adler discusses how digital publishing defies traditional norms that dictate the average life span of a book.
Jesse Finkelstein and Trena White of Page Two, a publishing services firm in Canada reflect on what they’ve learned in their first year in business.
HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it.
The NYT writes “slimmed-down, simplified and sometimes sanitized editions” of best-selling nonfiction has become a hit with YA readers.
At the Frankfurt Book Fair’s Business Club, publishers gathered to discuss their latest marketing initiatives, among them was Headline UK’s Bookbridgr system for liaising with book bloggers.
A ghost writer and former journalist argues that publicists need to work more closely with authors and receive proper training if they are to be truly effective.
In opening up its new Stephen Fry book to crowdsourced remixes, Penguin hopes to catalyze an amazing, disruptive reading experience.