Publishers would do well to ape the binge-watching phenomenon and encourage ‘binge-reading’ of popular series.
If publishers hope to grow ebook sales, they must find ways to innovate in actionable, tangible ways that will increase sales, argues Sol Rosenberg.
Several poets, such as Tyler Knott Gregson, have transitioned from Tumblr to bestseller lists, selling hundreds of thousand of books in the process.
The Scholastic Reading Club and We Need Diverse Books are promoting a list of 75 titles for middle-grade readers featuring diverse characters and plots.
A panel of YA publishing pros discuss the latest trends — including a focus on realism — and the need to sustain direct relationships with readers.
The fifth annual Virenschleuderpreis, organized by Leander Wattig and the Frankfurt Book Fair, honored five viral marketing campaigns in German media.
For Italian literary agent Laura Ceccacci, marketing her authors is a creative endeavor. Olivia Snaije spoke with her at the Frankfurt Book Fair.
The book blurb is one of the longest-running conventions in publishing and is largely a favor passed among writers and friends. But do they sell books?
Discussions as the International Translation Day conference focused on how to sell more literary translations, with an emphasis on sales and marketing.
CompletelyNovel’s ‘Lord of the Book Covers’ competition revealed many indie authors are using the same professional designers as traditional houses.