Now with an overall pool of some 35,000 registrants and about 5,000 active readers, the UK’s The Pigeonhole engages consumers ahead of a release to generate word-of-mouth.
Open Road Integrated Media works with Fab Over Fifty to create a new book club, ‘Spread the Words,’ which opens this month with Erica Jong’s ‘Fear of Flying.’
A new Penguin Random House site for educators markets curriculum-relevant titles from both the frontlist and backlist. And two programs are providing tens of thousands of Cengage’s new subscription to students.
From July 31 to August 5, IKEA Wembley shoppers in London can book slots in its new Reading Room, featuring books on the 2018 Man Booker Prize for Fiction longlist. And they’ll get to take their book home free of charge.
In a new direct-to-consumer curated outreach effort, Simon & Schuster will promote content across all its imprints. And Privateer’s games are the basis for new GraphicAudio audiobooks.
Reader analytics can be a boon to publishers, fine-tuning marketing and consumer understanding, according to specialists at CONTEC Mexico.
Goodreads is credited by Penguin Press for helping to rapidly build the popularity of bestseller ‘Little Fires Everywhere’ and generating 30,089 ‘Want to Read’ signals by release date.
The PBS ‘Great American Read’ TV program has its two-hour opener. And Open Road Media’s direct-to-consumer marketing program, Ignition, is being offered now to Ingram’s distributed publishers.
Chez l’Éditeur has become a profitable and popular coffee shop for book publisher Québec Amérique, and Caroline Fortin says the café contributes more than money to her business.
Taking to the streets on Lithuania’s annual ‘Day of the Book Smugglers,’ a team of fashionable book runners delivered Lithuanian writings to agents’ offices, publishing houses, and media newsrooms ahead of the London Book Fair.