The Bangkok Post looks at how Thai publishers are leveraging social media and online video to promote titles to younger readers and reach a wider potential audience.
Browsing by topic: book marketing
With Indonesia as the guest of honor at the Frankfurt Book Fair 2015, some 150 Indonesian titles are being readied for translation into English and German.
A look at how and why Texas’ tiny Cinco Puntos Press are using crowdfunding to finance and publish their latest book of poetry — and how it can expand audience.
The Guardian reports that a UK campaign to stop children’s books being labeled for boys or for girls is gaining support in the publishing community.
Andrew Lownie, recently short-listed for The Bookseller UK literary agent of the year, explains how the agency goes about selling its authors.
Two branding experts argue that the future for publishers lies in going direct to consumer, offering examples of companies that have succeeded.
Carolyn Kellogg reports in the Los Angeles Times about how ResultSource Inc. was able, through clever machinations, to generate a #1 New York Times bestseller.
UK-based startup ValoBox offers an attractive revenue sharing model for those who use social media as a catalyst to sell books, empowering discovery.
Day 2 of our coverage of the Frankfurt Book Fair’s GLOBALOCAL event in New Delhi takes in talks on innovation and marketing, the Asian marketplace and mashups.
In an interview, Sunyoung Lee of Kaya Press discusses the poetry and prose from Asian and Pacific Islander diasporas and how she grows readership for these books.