Three German publishers hosted a virtual romance festival, #Herzenstage, across social media to connect with young adult readers and romance fans.
London’s Pushkin Press has become one of the founding partners of Picturehouse Central cinema and will have a pop-up shop in the theater to sell books.
M.J. Rose, the founder of AuthorBuzz, shares her best practices book marketing, pitfalls to avoid, and other challenges of reaching readers.
The one questions author should ask themselves that they typically do not when it comes to book marketing is: Should I do PR or marketing?
As YouTube stars start to publish books they are bringing their millions of fans into bookstores, giving the book business an unlikely windfall.
A trio of UK professionals reflect on managing creative sales and marketing staff — a breed of employee who requires a degree of freedom to be effective.
Yes, giving away free stuff will help build your email lists. But what really helps you get more readers? Here are five things to consider before you start.
Chinese “web literature” sites are making some amateur web authors wealthy by offering tools that enable fans to reward their favorite writers.
Ronald Schild of Germany’s MVB discusses how research shows simple metadata fixes, like putting the language of a book in your metadata, can double sales.
The CEO of Greenleaf Book Group argues a book can be your strongest marketing tool and outlines four points to consider before committing to writing one.