Browsing by topic: book marketing

Where Fashion Meets Books

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Fashion brand Club Monaco has enlisted The Strand bookstore to decorate its flagship store with books, creating a store-within-a-store.

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Should You Hire a Professional Book Publicist?

Colleen Devine Ellis

Authors, should you be your own publicist or hire a professional book publicist? Colleen Davis looks how publicity has changed and what you need to know

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What If Novels Were Treated Like Business Books?

FT Business Book of the Year Prize

After attending the FT Business Book of the Year ceremony in London, Roger Tagholm wonders, what if novels had subtitles like business books do?

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The Book Launch and the Aftermath

Warren Adler is best known for his novel "The War of the Roses"

Veteran author Warren Adler discusses how digital publishing defies traditional norms that dictate the average life span of a book.

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How Publishing Traditions Inform Innovation

PageTwo co-founders

Jesse Finkelstein and Trena White of Page Two, a publishing services firm in Canada reflect on what they’ve learned in their first year in business.

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Is Social Media Marketing Heaven or Hell?

Sam Missingham 1

HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it.

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Retrofitting Adult Non-Fiction Retrofitted for YA Readers

Thomas Jefferson

The NYT writes “slimmed-down, simplified and sometimes sanitized editions” of best-selling nonfiction has become a hit with YA readers.

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“Bridging” Books and Bloggers at Headline UK

Ben Willis of Headline UK speaks at the Frankfurt Book Fair

At the Frankfurt Book Fair’s Business Club, publishers gathered to discuss their latest marketing initiatives, among them was Headline UK’s Bookbridgr system for liaising with book bloggers.

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Hole in Heart of Publishing Threatens Shelf Lives

hand finger point

A ghost writer and former journalist argues that publicists need to work more closely with authors and receive proper training if they are to be truly effective.

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With Stephen Fry, Penguin Crowdsources Future of the Book

Stephen Fry Book Jacket

In opening up its new Stephen Fry book to crowdsourced remixes, Penguin hopes to catalyze an amazing, disruptive reading experience.

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