Browsing by topic: book marketing

6 Questions to Ask Before Publicizing Your Book

Colleen Devine Ellis

Effective book publicity relies on planning ahead and defining success for you and your book. Here are six questions to ask before you begin.

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RWA 2014: Sexy Swag and the “World’s Biggest Book Signing”

The room featuring free promotional items proved popular with fans.

The Romance Writers of America conference offered endless opportunities for fans, aspirants, and bestselling authors to interact and self-promote.

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Romance Writers of America Offers Professionalism, Inclusion

Best-seller Nora Roberts meeting one of her fans.

Last week’s 2014 Romance Writers of America conference was relentlessly upbeat, emphasizing professionalism and inclusion – and yes, ripped bodices and abs.

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Creative Destruction in an Age of…Creative Destruction

Richard Foster

Have no fear of letting go, says Dr. Richard Foster, Lecturer at the Yale School of Management, to publishers looking at bracing for a future of change.

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MoMA on Marketing Art Books and Reaching Enthusiasts

Charles Kim, Associate Publisher, Museum of Modern Art

Marketing museum and art books offers you an unique opportunity to tap into existing audiences who have already demonstrated an enthusiasm for your product.

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Polish Book Chains Re-imagine Stores, Expand to Small Cities

Matras Store

Poland’s two largest bookstore chains, Matras and Empik, are adding new services and plan vast expansions amid a shrinking number of independent bookstores.

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Hong Kong Book Fair Gets Professional, Goes Global

Hong Kong Book Fair 2

The Hong Kong Book Fair, now in its 25th year, remains firmly focused on the Chinese-language titles, but has begun to add professional elements and global authors.

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Self-Publishing as a Means to My Own Literary Revolution

Tejas Desai

Author Tejas Desai expresses his frustration with the classic publishing industry by way of explaining why he opted for self-publishing.

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Authorbuddies.com Offers Book Marketing Assistance Abroad

Matthias Matting

Matthias Matting introduces Authorbuddies.com, a new web site that connects authors from across the world to assist each other with marketing efforts.

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A Photo Tour of Foyles 107, London’s New “Temple of Books”

The gallery

Foyles has opened its new future-facing bookstore at 107 Charing Cross Road and we take a look inside to see what’s new, old and out of this world.

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