Browsing by topic: book marketing

How Publishing Traditions Inform Innovation

PageTwo co-founders

Jesse Finkelstein and Trena White of Page Two, a publishing services firm in Canada reflect on what they’ve learned in their first year in business.

Posted in English Language | Also tagged , , | 4 Comments

Is Social Media Marketing Heaven or Hell?

Sam Missingham 1

HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it.

Posted in Discussion | Also tagged , , | 2 Comments

Retrofitting Adult Non-Fiction Retrofitted for YA Readers

Thomas Jefferson

The NYT writes “slimmed-down, simplified and sometimes sanitized editions” of best-selling nonfiction has become a hit with YA readers.

Posted in Children's, News Blog | Also tagged , , , , , | Leave a comment

“Bridging” Books and Bloggers at Headline UK

Ben Willis of Headline UK speaks at the Frankfurt Book Fair

At the Frankfurt Book Fair’s Business Club, publishers gathered to discuss their latest marketing initiatives, among them was Headline UK’s Bookbridgr system for liaising with book bloggers.

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Hole in Heart of Publishing Threatens Shelf Lives

hand finger point

A ghost writer and former journalist argues that publicists need to work more closely with authors and receive proper training if they are to be truly effective.

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With Stephen Fry, Penguin Crowdsources Future of the Book

Stephen Fry Book Jacket

In opening up its new Stephen Fry book to crowdsourced remixes, Penguin hopes to catalyze an amazing, disruptive reading experience.

Posted in English Language | Also tagged , , , , , , | 4 Comments

On Books in Translation in the American Market

flags of the world

The German Book Office’s Riky Stock spoke to editors and publishers about the factors at play when considering publishing a translation in the US market.

Posted in English Language | Also tagged , , , , | 2 Comments

French Booksellers Find Fun in Failing to Stock Bestseller

France book sign

French booksellers have found an amusing way to apologize to their customers for not stocking Valerie Treirweiller’s bestselling tell-all, political revenge memoir.

Posted in Europe | Also tagged , | 1 Comment

The Publishing Education of a Jersey Girl

Pizza Meant to Be

Lauren Pizza, the quintessential Jersey Girl, turned around a memoir in four months, with boundless energy, the help of SkyHorse Publishing and a few psychics.

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East African Writers Embrace Self-publishing and Promotion

Aleya

Author Aleya Kassam explains how Kenyan writers are embracing the idea of branding and taking control of their careers.

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