Have no fear of letting go, says Dr. Richard Foster, Lecturer at the Yale School of Management, to publishers looking at bracing for a future of change.
Browsing by topic: book marketing
Marketing museum and art books offers you an unique opportunity to tap into existing audiences who have already demonstrated an enthusiasm for your product.
Poland’s two largest bookstore chains, Matras and Empik, are adding new services and plan vast expansions amid a shrinking number of independent bookstores.
The Hong Kong Book Fair, now in its 25th year, remains firmly focused on the Chinese-language titles, but has begun to add professional elements and global authors.
Author Tejas Desai expresses his frustration with the classic publishing industry by way of explaining why he opted for self-publishing.
Matthias Matting introduces Authorbuddies.com, a new web site that connects authors from across the world to assist each other with marketing efforts.
Foyles has opened its new future-facing bookstore at 107 Charing Cross Road and we take a look inside to see what’s new, old and out of this world.
Waterstones MD James Daunt summed it up when he said in reaction to visiting the new Foyles: ‘This is a serious, serious investment in physical bookselling.’
With Pentian’s model for crowdsourcing books, it turns the backer into a self-interested investor. But like with any investment, one must be willing to gamble.
At BEA, veteran publicists offered various strategies and tips for promoting books with no clear author or the the author is not available or even dead.