Browsing by topic: book marketing

Thai Publishers Using Social Media to Find Readers & Writers

Salmon Books

The Bangkok Post looks at how Thai publishers are leveraging social media and online video to promote titles to younger readers and reach a wider potential audience.

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Indonesia Preps 150 Literary Translations for Frankfurt 2015

Laksmi Pamuntjak's Question of Red is one of the forthcoming translated titles.

With Indonesia as the guest of honor at the Frankfurt Book Fair 2015, some 150 Indonesian titles are being readied for translation into English and German.

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On Breaking Demographic Borders for Books With Crowdfunding

Bobby Byrd, co-founder of Cinco Puntos Press

A look at how and why Texas’ tiny Cinco Puntos Press are using crowdfunding to finance and publish their latest book of poetry — and how it can expand audience.

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Should UK Children’s Books Be Non Gender-Specific?

Cover Let Books Be Books

The Guardian reports that a UK campaign to stop children’s books being labeled for boys or for girls is gaining support in the publishing community.

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An Insider’s Guide to How One UK Agency Places Its Writers

Andrew Lownie is one of the top-selling agents in the world according to Publishers Marketplace.

Andrew Lownie, recently short-listed for The Bookseller UK literary agent of the year, explains how the agency goes about selling its authors.

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Why Book Publishers Need to Think Like Amazon

Rakesh Satyal

Two branding experts argue that the future for publishers lies in going direct to consumer, offering examples of companies that have succeeded.

Posted in Editorial | Also tagged , , , , , | 11 Comments

How to Buy a Top Spot on the New York Times Bestseller List

cover Real Marriage

Carolyn Kellogg reports in the Los Angeles Times about how ResultSource Inc. was able, through clever machinations, to generate a #1 New York Times bestseller.

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UK’s ValoBox: Selling, Sharing Books at Point of Discovery

valobox logo

UK-based startup ValoBox offers an attractive revenue sharing model for those who use social media as a catalyst to sell books, empowering discovery.

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India’s GLOBALOCAL, Part 2: Innovation, Marketing, Mashups

Kaushik Sampath

Day 2 of our coverage of the Frankfurt Book Fair’s GLOBALOCAL event in New Delhi takes in talks on innovation and marketing, the Asian marketplace and mashups.

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Kaya Press: Stirring Things up with Diasporic Literature

Sunyoung Lee of Kaya Press

In an interview, Sunyoung Lee of Kaya Press discusses the poetry and prose from Asian and Pacific Islander diasporas and how she grows readership for these books.

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    When: 9am–1pm on April 24, 2014
    Where: Scholastic Headquarters, NYC

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