Browsing by topic: book marketing

Do Russian Readers Judge a Classic by its Cover?

Great Gatsby published by Azbuka

An article at RBTH looks at how Russian publishers are using that new cover designs to help bring new readers to classic literature.

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Five Trade Publishing Predictions for 2015

Michael Cairns

The CEO of Publishing Technology offers his five predictions for trade publishing in 2015, including more hybrid pubs, content marketing and mobile reading.

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Simon & Schuster Enters the World of Paid Online Video

simonsays

Simon & Schuster announced the launch of its new video platform, SimonSays. Consumers can pay to watch video courses on health, finance, and self-help.

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Should the Young Adult Book Category Be Rebranded?

The "Young Adult" moniker is disliked by both teen readers and adult fans.

The book term ‘young adult’ is generally disliked by both teen readers and adult fans. But is there a better alternative?

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How Japan’s Kinokuniya Innovates, Fosters Growth

ABC Hiroshi Sogo

Japanese bookseller Kinokuniya has implemented several innovative strategies to fight declining domestic sales, while still expanding at home and abroad.

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Adaobi Tricia Nwaubani: Who Are African Books For?

Adaobi Tricia Nwaubani

Author Adaobi Tricia Nwaubani questions the power Western publishers have to dictate the way African books are presented to and read by the world.

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Where Fashion Meets Books

IMG_2470 (1)

Fashion brand Club Monaco has enlisted The Strand bookstore to decorate its flagship store with books, creating a store-within-a-store.

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Should You Hire a Professional Book Publicist?

Colleen Devine Ellis

Authors, should you be your own publicist or hire a professional book publicist? Colleen Davis looks how publicity has changed and what you need to know

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What If Novels Were Treated Like Business Books?

FT Business Book of the Year Prize

After attending the FT Business Book of the Year ceremony in London, Roger Tagholm wonders, what if novels had subtitles like business books do?

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The Book Launch and the Aftermath

Warren Adler is best known for his novel "The War of the Roses"

Veteran author Warren Adler discusses how digital publishing defies traditional norms that dictate the average life span of a book.

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