Browsing by topic: book marketing

Creative Destruction in an Age of…Creative Destruction

Richard Foster

Have no fear of letting go, says Dr. Richard Foster, Lecturer at the Yale School of Management, to publishers looking at bracing for a future of change.

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MoMA on Marketing Art Books and Reaching Enthusiasts

Charles Kim, Associate Publisher, Museum of Modern Art

Marketing museum and art books offers you an unique opportunity to tap into existing audiences who have already demonstrated an enthusiasm for your product.

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Polish Book Chains Re-imagine Stores, Expand to Small Cities

Matras Store

Poland’s two largest bookstore chains, Matras and Empik, are adding new services and plan vast expansions amid a shrinking number of independent bookstores.

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Hong Kong Book Fair Gets Professional, Goes Global

Hong Kong Book Fair 2

The Hong Kong Book Fair, now in its 25th year, remains firmly focused on the Chinese-language titles, but has begun to add professional elements and global authors.

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Self-Publishing as a Means to My Own Literary Revolution

Tejas Desai

Author Tejas Desai expresses his frustration with the classic publishing industry by way of explaining why he opted for self-publishing.

Posted in English Language | Also tagged , , , | 8 Comments

Authorbuddies.com Offers Book Marketing Assistance Abroad

Matthias Matting

Matthias Matting introduces Authorbuddies.com, a new web site that connects authors from across the world to assist each other with marketing efforts.

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A Photo Tour of Foyles 107, London’s New “Temple of Books”

The gallery

Foyles has opened its new future-facing bookstore at 107 Charing Cross Road and we take a look inside to see what’s new, old and out of this world.

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UK Book Trade Marvels at the New Foyles

Foyles retail operations manager Sion Hamilton

Waterstones MD James Daunt summed it up when he said in reaction to visiting the new Foyles: ‘This is a serious, serious investment in physical bookselling.’

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Is Pentian’s “Investment Model” for Books a Sure Bet?

Pentian launched their US campaign at BEA.

With Pentian’s model for crowdsourcing books, it turns the backer into a self-interested investor. But like with any investment, one must be willing to gamble.

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10 Tips to Promote a Book When the Author is MIA…or Dead

Dead End

At BEA, veteran publicists offered various strategies and tips for promoting books with no clear author or the the author is not available or even dead.

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