From the Daily Nation: While publishers in Kenya enjoy seeing their titles win prizes like the Jomo Kenyatta Prize, some may not adequately capitalize on those wins with marketing.
Riding high on the success of its niche-interest sites, Open Road announces a doubling of those sites and new marketing services for publishers.
Audiobook Month continues in the US as the UK’s #LoveAudio week kicks in. In both markets, research shows audio formats are popular with many men.
Amid cheers for YouTube stars and TV producers, BookCon 2017 pulls a big crowd and gets free books into eager hands, the follow to ReedPOP’s BookExpo.
In a BookExpo presentation, Goodreads explicated a publisher’s elevation of a title to ‘Times’ bestseller status using the platform’s amplification.
With more adult-content authors on the lineup and three years of experience in New York and Chicago, ReedPOP’s BookCon is gearing up for book fandom.
Calling books ‘an important piece of building a better future,’ McDonald’s Canada partners with children’s publisher Kids Can Press in a book promotion.
Chris Lavergne, publisher of Thought Catalog Books, knows what his social data is saying: Create ‘an experience that isn’t efficient—that’s anti-efficient.’
Jeff Kinney’s Diary of a Wimpy Kid has sold more than 3 million copies in Italy. This week, the author visits his publisher in Milan—and a lot of young fans
Having welcomed Frankfurt Book Fair’s StoryDrive Asia in November, Singapore is preparing its first #BuySingLit focus on local author awareness this month.