The book term ‘young adult’ is generally disliked by both teen readers and adult fans. But is there a better alternative?
Browsing by topic: book marketing
Japanese bookseller Kinokuniya has implemented several innovative strategies to fight declining domestic sales, while still expanding at home and abroad.
Author Adaobi Tricia Nwaubani questions the power Western publishers have to dictate the way African books are presented to and read by the world.
Fashion brand Club Monaco has enlisted The Strand bookstore to decorate its flagship store with books, creating a store-within-a-store.
Authors, should you be your own publicist or hire a professional book publicist? Colleen Davis looks how publicity has changed and what you need to know
After attending the FT Business Book of the Year ceremony in London, Roger Tagholm wonders, what if novels had subtitles like business books do?
Veteran author Warren Adler discusses how digital publishing defies traditional norms that dictate the average life span of a book.
Jesse Finkelstein and Trena White of Page Two, a publishing services firm in Canada reflect on what they’ve learned in their first year in business.
HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it.
The NYT writes “slimmed-down, simplified and sometimes sanitized editions” of best-selling nonfiction has become a hit with YA readers.