A ghost writer and former journalist argues that publicists need to work more closely with authors and receive proper training if they are to be truly effective.
Browsing by topic: book marketing
In opening up its new Stephen Fry book to crowdsourced remixes, Penguin hopes to catalyze an amazing, disruptive reading experience.
The German Book Office’s Riky Stock spoke to editors and publishers about the factors at play when considering publishing a translation in the US market.
French booksellers have found an amusing way to apologize to their customers for not stocking Valerie Treirweiller’s bestselling tell-all, political revenge memoir.
Lauren Pizza, the quintessential Jersey Girl, turned around a memoir in four months, with boundless energy, the help of SkyHorse Publishing and a few psychics.
Author Aleya Kassam explains how Kenyan writers are embracing the idea of branding and taking control of their careers.
There are so many publicity options and opportunities that they can be overwhelming. Here is a strategy for taking on the challenge.
Making the most of your research to craft a more marketable book saves time and money in the writing and editing process. Here are 5 tips to get you started.
When Maria Mutch needed advice on how to handle PR of her debut memoir, she found guidance and solace through Grub Street Writer’s Launch Lab in Boston.
How is it professional book critics can pump out scores of reviews a year when many of us struggle just to read one book a week? They are told what to say.