In the age of the internet, online promotional videos offer the best opportunity for persistent book discovery, argues Gabriel Pena i Ballesté of Bookmovies.tv.
When you’re shopping for gifts, try getting a recommendation from an actual human expert at your local bookstore, suggests Ross Ufberg of New Vessel Press.
Germany’s Skoobe, Flipintu and LOG.OS are bringing fresh ideas and insight to helping German readers find their next book to read or buy.
Instead of mining data or listening to a chorus of friends, Describli founder Laura Fredericks says we should look at how people found books in bookstores.
Startup Nextread.me promises to combine the best of social media book discovery and bargain book shopping.
Startup Crowd the Book launched in March, is using selective, online marketing to try and ‘create a wildfire around great books published by small presses.’
The challenge with digital is discovery, so David Roth-Ey of Fourth Estate and William Collins, is now looking at new ways to engage potential readers, including live events.
Random House has recently updated its BookScout app that allow it to sync up with Facebook’s improved timeline. Can it capitalize on Goodreads-Amazon discontent?
Porter Anderson recaps the social media meltdown surrounding Amazon’s purchase of Goodreads and uncovers several cooler heads who offer realistic perspectives.
True online book discovery requires serendipity, which can’t be programmed. The process is more going on a blind date and then falling in love with someone else.