*+-Startup Crowd the Book launched in March, is using selective, online marketing to try and ‘create a wildfire around great books published by small presses.’
*+-The challenge with digital is discovery, so David Roth-Ey of Fourth Estate and William Collins, is now looking at new ways to engage potential readers, including live events.
*+-Random House has recently updated its BookScout app that allow it to sync up with Facebook’s improved timeline. Can it capitalize on Goodreads-Amazon discontent?
*+-Porter Anderson recaps the social media meltdown surrounding Amazon’s purchase of Goodreads and uncovers several cooler heads who offer realistic perspectives.
*+-True online book discovery requires serendipity, which can’t be programmed. The process is more going on a blind date and then falling in love with someone else.
*+-Can SEO be the missing link to better book discovery? Yes and no, says Nick Ruffilo. The magic formula calls for good SEO and great metadata to boost the discovery potential.
*+-By focusing on movie tie-ins and visual curation, UK app developers of The Nudge List hope to attract book buyers not accustomed to using traditional book sites.
*+-Millions of dollars are spent on apps and websites touting superior book discoverability, but there’s yet to be a category killer and skepticism is mounting.
*+-The Lambda Literary Foundation (LLF) and St. Cloud State University are surveying LGBT readers about the books they read and how they find them. Here’s how to participate.
*+-At the TOC Author (R)Evolution Day, authors and speakers from Penguin, Kobo, NetGalley, Publishers Weekly Select shared their thoughts on discoverability.