Does a Large Online Following Guarantee an Author Readers?

In Discussion by Edward Nawotka

*+-It’s a truism in publishing that the larger an author’s “community” of readers, the better chance of success they have as an author. But it’s no guarantee. By Edward Nawotka It’s a truism in publishing that the larger an author’s “community” of readers — whether developed from a media presence or social networking — the better chance of success they …

The Future of Publishing is “Anywhere, Anytime, Anyhow”

In Digital by Daniel Kalder

*+-By Daniel Kalder NEW YORK: Founded seven years ago, MarkLogic is the maker of a database for “unstructured data” — which these days consists of 80% of the information on the Internet, including documents, emails, social media posts, tweets, pictures, video, blogs, and research data. Currently growing at an exponential rate, managing this type of information can be time-intensive and …

“The Kids Get It, Even If You Don’t”: Transmedia Storytelling in the Classroom

In Editorial by Guest Contributor

*+-Editorial by Ian Harper MINNEAPOLIS: The National Education Technology Plan in the US has prescribed a wholesale technological transformation for education. Yet, adults — parents and teachers alike — often fear what’s “out there” on the Internet, whether “they” are bullies, predatory stalkers or pornography. This has made educators reluctant to embrace sharing technologies in the classroom. As a result, open …

Authors, Social Media and the Allure of Magical Thinking

In Editorial by Daniel Kalder

*+-Editorial by Daniel Kalder So anyway, I’ve got a great idea. Times are hard for publishers, therefore publicists should write books. No, really: they know what’s hot better than anyone. So they should write — maybe Harry Potter knock — offs like Percy Jackson, or political hate books on the villain of the hour. It doesn’t matter — just write …