Browsing by topic: blogging

Tips for Technologists #6: There are Multiple Solutions to Any Question

When it comes to technology solutions, the choices out there are near endless. So, it’s important that your solution should always meet all of your answers for that question.

What Comes First, the Platform or the Book?

Conventional wisdom says that first you build a platform and then you write a book. But what if you want to do it the other way around? Is one way best?

Posted in Discussion | Also tagged blog to book, book marketing, Social Media, Twitter, Writing | Comments closed

From Book to…Blog? Inspiration for the Aspiring Nonfiction Author

David Krall wanted to write a book about the Brooklyn Dodgers, but had no platform. Defying conventional publishing wisdom, he wrote it anyway. Here’s how.

Posted in English Language | Also tagged authors, blog to book, book marketing, nonfiction, Writing | Comments closed

BEA Believes Book Bloggers Matter, Buys Book Blogger Conference

Today, Reed Exhibitions bought the Book Blogger Convention as a supplement to BookExpo America. Blog on, book lovers, blog on…

Posted in Global Trade Talk | Also tagged book bloggers, book conferences, BookExpo America | Comments closed

The Value Rubric: Do Book Bloggers Really Matter?

Author Beth Kephart discusses the impact bloggers have had on her career, propelling her most recent novel into a third printing and foreign rights sales.

Posted in English Language | Also tagged bloggers, book marketing, Children's, publicity, USA, writing career, YA | Comments closed

Does a Large Online Following Guarantee an Author Readers?

It’s a truism in publishing that the larger an author’s “community” of readers, the better chance of success they have as an author. But it’s …

Posted in Discussion | Also tagged author platform, book marketing, popular, risk, Twitter, Writing | Comments closed

The Future of Publishing is “Anywhere, Anytime, Anyhow”

By Daniel Kalder NEW YORK: Founded seven years ago, MarkLogic is the maker of a database for “unstructured data” — which these days consists of …

Posted in Digital | Also tagged Congressional Quarterly, crowdsourcing, database, future of publishing, Jason Monberg, MarkLogic, McGraw Hill, Oxford University Press, Simon & Schuster, Textbooks, TOC, Tools of Change, Twitter, USA, Venture Beat, Wiley, Wiley Custom Select | Comments closed

From Camp to Con: The Book Maven on Conventioneering

There are 1,000 stories in the naked city, errr, at the Tools of Change for Publishing, and this is just one of them

Posted in Editorial | Also tagged Bethanne Patrick, book conference, Margaret Atwood, SXSW, TOC, Tools of Change | Comments closed

“The Kids Get It, Even If You Don’t”: Transmedia Storytelling in the Classroom

Editorial by Ian Harper MINNEAPOLIS: The National Education Technology Plan in the US has prescribed a wholesale technological transformation for education. Yet, adults — parents and …

Posted in Editorial | Also tagged Argentina, Australia, Canada, classroom, Edublog, education, Facebook, Ian Harper, Inanimate Alice, Mexcio, National Education Technology Plan, New Jersey, New Zealand, Shaun Wood, social networking, storytelling, transmedia, UK | Comments closed

Authors, Social Media and the Allure of Magical Thinking

Editorial by Daniel Kalder So anyway, I’ve got a great idea. Times are hard for publishers, therefore publicists should write books. No, really: they know …

Posted in Editorial | Also tagged author promotion, book marketing, Daniel Kalder, Facebook, publicity, Social Media, Twitter | Comments closed

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