The Risks and Rewards of Transmedia Fiction and Alternate Reality Games

In English Language by Hannah Johnson

*+-Alternate reality games are a great way to directly involve fans in storytelling…as long as you use your transmedia powers for good instead of evil. By Hannah Johnson AUSTIN: ARGs (alternate reality games) and transmedia have not only extended storytelling beyond the confines of any specific media, but they are also effective techniques for building interest and engagement among fans …