Hannah’s Perspective

Posts and opinion from Hannah Johnson

What Amazon’s New Brand Pages Could Do for Publishers

amazon pages

Amazon has introduced a new marketing feature for brands and companies who want to highlight their products on the online retailer’s website: Amazon Pages. Could this be a new opportunity for publishers to brand themselves?

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Please Don’t Use “The” Before Kindle or Nook

Amazon and Barnes & Noble are on a mission to drop ‘the’ and other articles from references to their Kindle and Nook platforms and devices. Really?

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Essential Reading: The Future of the Book from O’Reilly’s Mike Hendrickson

By Hannah Johnson ESSENTIAL READING: The future of the book by Mike Hendrickson In the wake of the opportunities and challenges discussed at the Tools  … 

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Technical Difficulties Can Be Good

By Hannah Johnson As some of you may have noticed, our server went down today because we had too much traffic. As @babetteross said, “Well  … 

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Simba Releases Statistics on iPad E-book Reading

By Hannah Johnson Simba Information estimates that 35% of iPad owners don’t use their iPads for reading e-books. In a press release, Michael Norris, senior  … 

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Coming Soon: Product Placement in E-Books?

By Hannah Johnson Last week, we wrote about an article in the Wall Street Journal in which Ron Adner and William Vincent argued fthat advertising  … 

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Wylie’s Odyssey Editions Explained by Chad Post

By Hannah Johnson Over at the Three Percent blog, Chad Post of Open Letter Books (and next week’s guest editor on Publishing Perspectives) wrote a  … 

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Lines for the iPhone 4 Grow in NYC

By Hannah Johnson Last night, the line stretched around the corner outside the Apple store in on Prince Street in New York City. This morning  … 

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Starbucks Wi-Fi and the Future of Paid Content

By Hannah Johnson Starbucks announced yesterday that it would provide free wireless Internet access in its stores across the United States starting on July 1.  … 

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Apple Reports 2 Million iPads Sold in 60 Days

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