Global Trade Talk

Publishing industry news and announcements from the US, UK and international markets.

In India, Authors Turn to Book Trailers to Boost Sales

Chant Book Trailer

“If a picture is worth 1000 words, a good trailer is worth a 1000 copies sold?,” asks The Hindu about the growing popularity of book trailers in India.

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“India Will Become a Dumping Ground for American Literature”

Literary agent David Godwin predicts tough times ahead for small Indian publishers. (Photo: The Hindu)

Literary agent David Godwin predicts that small publishers in India will soon be forced aside by monolithic publishing houses run overseas.

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PP for Italy’s Giornale della Libreria: Does Social Media Sell?

Ed's Italy Column on Social Media

Publishing Perspectives’s latest column for the Italy’s Giornale della Libreria looks at whether social media really influences readers to buy books.

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PP for Italy’s Giornale della Libreria: Publishing’s Front Lines

Screen Shot 2013-12-17 at 4.00.55 PM

Publishing Perspectives’s latest column for the Italy’s Giornale della Libreria covers the frontline battlegrounds in publishing, from print vs. digital, to books vs. videogames.

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7 Tips from The German Book Office’s Translation Workshop

translation dictionaries

At the GBO’s recent translator workshop, two US book editors and translator Susan Bernofksy shared techniques and tips for literary translators. Here’s what they said.

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Penguin China’s Jo Lusby on Chinese-English Translation

Jo Lusby

Asia Times Online talks to Penguin China’s Jo Lusby about the publisher’s aggressive Chinese-English/English-Chinese translation program.

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In Russia, “Literary Assembly” Replaces Soviet-era Writer’s Union

Russian Flag

A new state-sanctioned Literary Assembly will replace the Soviet-era Union of Writers, and Vladimir Putin has declared 2015 a Year of Literature in Russia.

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Will US Publishers Risk Dealing with a Russian Ebook Service?

Bookmate.ru

Bookmate, a Russian ebook subscription service, wants to attract English language publishers to its platform to cater to developing markets.

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Price Cuts Bite Into Korean Book Sales, Fixed Price Considered

The outpost of Aladin Bookstores in Los Angeles.

Despite a dramatic drop in book sales, Aladin used bookstores have thrived, with some publishers dumping books to boost sales; a fixed-price law is now under debate.

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Mexico’s Álvaro Enrigue Wins Anagrama’s Herralde Novel Prize

Álvaro Enrigue

Mexico’s Álvaro Enrigue won the €18,000 Herralde Prize for his novel Muerte súbita. The prize, awarded by Anagrama, is given to an unpublished novel in Spanish.

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