Posts and opinion from Erin Cox
Each article posted on Publishing Perspectives' site is tagged with and descriptions to help those searching for stories. This is the tale of an SEO misdirection.
To promote her new book, Jersey Shore star Snooki gives the staff at her book publisher, Simon & Schuster, a guidette makeover.
By Erin L. Cox In the last few years, the world of print has begun using book trailers as a way to grab the digital audience. Some trailers turn the plot of the book into a short film, some play on the theme of the book, and some make you fall in love with the author. Though we’ve asked [...]
By Erin L. Cox If you haven’t seen my video yet, one of my favorite adventures in Hall 8 of the Frankfurt Book Fair this year was making postcards in the Moleskine booth. Anyone who knows me, knows I love my Moleskine notebooks (I have about 25), so each year I find myself circling the booth. [...]
By Erin L. Cox On Wednesday, my colleague, Edward Nawotka, hosted a panel discussing book stunts, some of which we’ve previously chronicled on our site. From Chilean artists dropping poetry on Berlin to Eichborn’s fly promotion at the Frankfurt Book Fair to Jennifer Belle’s “laughter project” of actresses laughing at her novel on the subway, these stunts got [...]
Panelists at the second annual 7×20x21 event at BEA posed more questions than they answered about storytelling and the future of libraries. By Erin L. Cox If you are on Twitter and are tapped into publishing circles, you likely know Kobo’s Ami Greko (@amiwithani) and FSG’s Ryan Chapman (@chapmanchapman) who organize the, now annual, 7×20x21 panel at [...]
By Erin L. Cox Undaunted by my busy schedule and on the eve of a week of Book Expo America activities, I zipped down to Washington, DC last weekend to participate in Saturday’s 2nd Annual Compleat Biographer Conference. Organized by the Biographers International Organization, it brought together biographers from around the country and the world to [...]
By Erin L. Cox In this new era of book publishing, it has become easier than ever for authors to write and publish themselves, bringing their work directly to their readers without the help of publishers through their own website or various e-publishing or self-publishing sites. But, for the most part, those works have only been [...]
By Erin L. Cox What is the difference between literary criticism and recommending a book? Is there a difference between a book blogger and a book critic? Do they mean the same thing? Do they carry the same weight? And, which sells more books? I’m not sure I’m qualified to answer any of these questions, but as [...]
By Erin L. Cox Bookselling is an art. When we talk about the business of publishing, sometimes we lose sight of the fact that what compels a lot of readers is the love of a book. To get to the heart of that relationship is how writers reach their audience and the conduit is more often than not [...]
