Erin’s Perspective

Posts and opinion from Erin Cox

We Have No Baguettes Today: Ignoring Parenting Opinion

Pamela Druckerman, right, on "Today"

Erin Cox takes issue with the new book on French parenting, Bringing Up Bebe by Pamela Druckerman.

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A Funny Tale of Search Engine Optimization or “Is This Amazon Italy?”

Each article posted on Publishing Perspectives’ site is tagged with and descriptions to help those searching for stories. This is the tale of an SEO misdirection.

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Another Book Trailer Post…with Snooki

To promote her new book, Jersey Shore star Snooki gives the staff at her book publisher, Simon & Schuster, a guidette makeover.

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Book Trailers: Are They Fun or Function?

By Erin L. Cox In the last few years, the world of print has begun using book trailers as a way to grab the digital  … 

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Fun with Moleskine

By Erin L. Cox If you haven’t seen my video yet, one of my favorite adventures in Hall 8 of the Frankfurt Book Fair this  … 

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Stunts or Niche Marketing? What Gets the Most Bang for Your Buck?

By Erin L. Cox On Wednesday, my colleague, Edward Nawotka, hosted a panel discussing book stunts, some of which we’ve previously chronicled on our site.  From  … 

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#BEA11: Charade Classes, Robot Librarians, and Women Writers, Oh My!

Panelists at the second annual 7x20x21 event at BEA posed more questions than they answered about storytelling and the future of libraries. By Erin L.  … 

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Erin Hits the 2nd Annual Biographer Conference

By Erin L. Cox Undaunted by my busy schedule and on the eve of a week of Book Expo America activities, I zipped down to  … 

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DIY Audio Publishing–Audible.com Launches ACX

By Erin L. Cox In this new era of book publishing, it has become easier than ever for authors to write and publish themselves, bringing  … 

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My Love for Ron Charles or Reviewing in a Digital Age

By Erin L. Cox What is the difference between literary criticism and recommending a book? Is there a difference between a book blogger and a  … 

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