News Blog

News, announcements and interesting information about international book publishing, authors, digital developments, and more.

Cool Idea: Quantas Airline Publishes Short Books Tailored for a Flight

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Australian airline Quantas has custom published a series of books by bestselling authors to give to their elite milage passengers and that can be read in a single flight.

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So Long City, Books are Going Country as “Farm Lit” Hits Big

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With the declining popularity of “chick lit”, fresh genres such as “farm lit” and Amish romances are rising in popularity.

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Book Marketing Q&A: Melissa Milsten Builds New Partnerships for Random House

Melissa Milsten, Director, Partnerships and Business Development, Random House

Melissa Milsten talks about how content partnerships with consumer brands and other companies are an important part of the marketing strategy at Random House.

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PublishNews Brazil: 25,000 Portuguese Ebooks, April Bestsellers

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This week’s publishing news from Brazil: 25,000 Portuguese ebook titles are now available; Silver Linings Playbook takes the top spot on the foreign bestseller list.

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Censorship Be Damned: Fifty Shades of Grey Makes Its Way Into China

Fifty Shades of Grey by E.L. James

Despite the lack of a publisher and censorship issues, pirated copies of Fifty Shades of Grey are proving popular at Chinese online bookstores.

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Publishing Perspectives Asks: Is It Really All’s Well That Ends Well?

All's Well That Ends Well

Publishing Perspectives’ The Play’s The Thing, online reading group begins is reading of Shakespeare’s All’s Well That Ends Well.

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Book Marketing Q&A: Jeff Yamaguchi Talks Advertising

Jeffrey Yamaguchi, Director of Digital Marketing, Abrams

Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today’s book marketers need in their toolbox to execute successful advertising campaigns.

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Are Publishers in South Korea Gaming Their Bestseller Lists?

Novelist Kwang Sok-yong

Allegations of stockpiling and best-seller list manipulation have rocked the publishing world in South Korea as publishers combat decreasing book sales.

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Half-Day Tickets Now Available for May 28th Reaching Readers Conference!

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Due to popular demand, Publishing Perspectives is now offering half-day tickets for the May 28th Reaching Readers Conference on book marketing, social media and more. Register today!

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Book Marketing Q&A: David Boyle, HarperCollins, On Understanding Consumers

David Boyle, Senior VP, Consumer Insight, HarperCollins

In the newly created position of Senior VP of Consumer Insights at HarperCollins, David Boyle has big plans to transform how publishers understand and connect with consumers.

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