Publishing in Turkey: Expanding Horizons Between East and West

In Growth Markets by Chip Rossetti

With increased publishing professionalization and unique ability to bridge multiple cultures, Turkey is gaining credibility as a regional force. By Chip Rossetti In the field of publishing, Turkey’s international profile has risen dramatically in the last six years, particularly following Orhan Pamuk’s winning of the Nobel Prize for Literature in 2006, and Turkey’s selection as the Guest of Honor at …

Using Text to “Enhance” E-books and Other Insights from the 2011 Leipzig Book Fair

In Europe by Siobhan O'Leary

Germany’s second biggest book fair offers a barometer of what’s obsessing the world’s third largest publishing industry By Siobhan O’Leary LEIPZIG: Students from the HTWK Leipzig [Hochschule für Technik, Wirtschaft und Kultur] emerged before a standing room only crowd at an event titled “rethinking the book” at the Leipzig Book Fair on Thursday afternoon, well-prepared to present the fruits of …

FLIP: Brazil’s Perfect Literary Cocktail

In Growth Markets by Guest Contributor

By Maria Fernanda Rodrigues Throughout the year, Brazilian authors travel from one book fair to another, as many cities in Brazil have their own literature festivals and book events. All of them have the same goal: yo instill the pleasure of reading and (of course) sell books. One of these literature festivals, however, goes further than all others: FLIP – …

Hot Eye Pop: Surveying the Good and Bad in Book Trailers

In English Language, Resources by Guest Contributor

The best — and most innovative — book trailers can attract thousands or even millions of viewers. We talk to several experts about what works and why. By Kathleen Sweeney When the term “book trailer” first buzzed out of Los Angeles in 2002, expectations ran high for video promos to become mandatory launch elements. Nine years later, multimedia roll-outs remain ad hoc …

The Risks and Rewards of Transmedia Fiction and Alternate Reality Games

In English Language by Hannah Johnson

Alternate reality games are a great way to directly involve fans in storytelling…as long as you use your transmedia powers for good instead of evil. By Hannah Johnson AUSTIN: ARGs (alternate reality games) and transmedia have not only extended storytelling beyond the confines of any specific media, but they are also effective techniques for building interest and engagement among fans …

Who is the “Author” of This Book of Tweets?

In Growth Markets, Resources by Guest Contributor

This article is part of a series on publishing in the Middle East which is sponsored by the Abu Dhabi International Book Fair. By Yasmina Jraissati On the eve of their fifth birthday, Twitter published some remarkable statistics: on average, per day users send 140 million tweets and 460,000 new accounts are opened. Without a doubt, we are living interesting times. The …

A Contagious Vector of Awesome: Publishing and Culture Trends at #SXSW 2011

In Digital by Edward Nawotka

By Edward Nawotka AUSTIN: Men with full lumberjack beards and ironic t-shirts flirting with women in baby-doll dresses and artful “ink,” everyone sneaking peeks at their iPhones, tapping on their Macs or pecking at the iPads: this is the annual mating ritual called SXSW Interactive, the Austin, Texas tech fest where the world has been introduced to new services and …

Can You “Bring Back the Book” to a Country That Can’t Afford to Read?

In Children's, Growth Markets by Guest Contributor

Nigeria’s President launched a campaign to inspire reading that was part-election, part-Facebook festival and part-magical thinking. Editorial by Tolu Ogunlesi LAGOS: Nigeria has no national funding for the arts, no government-run grants-awarding body to support the production of books, and no National Book Policy. In place of a proper publishing industry, the country is awash with book printers, supporting a flourishing …

Gamification: The New Marketing Buzzword

In Digital by Hannah Johnson

Using games to promote brands is increasingly commonplace. Learning some gaming “best practices” can help you avoid amateurish pitfalls and will reward you accordingly. By Hannah Johnson Over the past year or so, gamification (also called game mechanics, serious games, and funware) has become a mainstream technique that marketers rely on to drive more traffic to their websites, to increase …

Why Multichannel Bookselling is the Future

In Europe by Amanda DeMarco

Bricks-and-mortar stores give booksellers a “human face,” but in the future most books will be sold online. Making the two sales channels complimentary is key. By Amanda DeMarco BERLIN: Anyone who’s been following German book industry publications over the past nine months or so has witnessed the rising popularity of the term “multichannel book selling.” It’s not a new concept, …