Is this Holiday Punch Spiked or Was 2010 a Year of Hope?

In Editorial & Opinion by Erin L. Cox

By Erin L. Cox Looking back on 2010, I see a year of hope and success, enthusiasm and ingenuity, and a renewed vision for book publishing around the world. As a literary agent, this year has been challenging: books that would’ve sold three years ago are being roundly passed on (“I like it, I don’t love it”), the midlist is …

What’s the (Novelized) Story, Morning Glory?

In Editorial & Opinion by Guest Contributor

By Diana Peterfreund Last fall, my Random House editor, Kerri Buckley, called me and asked if I’d ever considered writing a movie novelization. I’d just returned from a writing conference where I met several writers who did such work, and I was intrigued. Though I’d published five original novels, I’d recently branched out into other kinds of fiction writing, including …

It’s Elemental: Touch Press at the Vanguard of Enhanced E-books

In English Language by Roger Tagholm

By Roger Tagholm LONDON: Digital books can boost the sales of their physical equivalents, but success in the digital arena will only come to those publishers that form “deep, serious partnerships”, according to Max Whitby, CEO of new, west London-based digital start-up Touch Press. “It’s no good publishers coming along and saying well here’s some technical people who can do …

Apps vs. E-books:

In Feature Articles by Edward Nawotka

By Dean Johnson An open e-Letter to the publishing industry: Great Expectations “Not another ‘Digital Publishing Expert’ telling us how to play in our own back yard,” I hear you cry. After all, anyone who claims to know your market better than you do, probably doesn’t really know enough. As publishers, you understand your existing customers and how they behave, …

Book2Look’s “Biblet” Takes the Book Widget to the Next Level

In Feature Articles by Siobhan O'Leary

By Siobhan O’Leary Widgets can tell us what the weather will be, what time it is, or even help us plan dinner. And, of course, there are widgets that allow us to preview, share and buy books. German technology company Book2look (www.book2look.com) is a social media marketing tool that allows publishers to create widgets (book2look calls them Biblets) and embed …

Amy Marie Spangler on Living in Istanbul

In Feature Articles by Guest Contributor

When I arrived in Istanbul in August of 1999, just a few months after graduating from college, my plan was to brush up on my Turkish for a year before pursuing graduate studies in Germanics. (Sounds odd, I know, but I wanted to focus on migration literature in Germany, a good bit of which is written by authors hailing from …

“The Kids Get It, Even If You Don’t”: Transmedia Storytelling in the Classroom

In Editorial & Opinion by Guest Contributor

Editorial by Ian Harper MINNEAPOLIS: The National Education Technology Plan in the US has prescribed a wholesale technological transformation for education. Yet, adults — parents and teachers alike — often fear what’s “out there” on the Internet, whether “they” are bullies, predatory stalkers or pornography. This has made educators reluctant to embrace sharing technologies in the classroom. As a result, open …

Creating Free Content to Sell More Content: A Good Idea or Not?

In Digital by Hannah Johnson

By Hannah Johnson At the Mediabistro eBook Summit, held yesterday in New York City, book marketing dominated the morning sessions. But nobody was talking about print advertising or book tours. Instead, well-trodden topics like social media, online audience building and reader demographics were discussed in light of the growing e-book sales in the United States. As an e-book publisher, Brendan …

Making Open Access Pay

In Europe, Resources by Siobhan O'Leary

By Siobhan O’Leary BERLIN: Last month’s annual German Book Office Editor’s Trip to Berlin and Munich brought six university press editors from the US together with an array of German scholarly and STM publishers. Participants included Marguerite Avery, Senior Acquisitions Editor, The MIT Press; Jean Black, Executive Editor, Yale University Press; Jennifer Crewe, Associate Director and Editorial Director, Columbia University …