Romanian Alexandru Brie Aims to Bring iApp Books to the Masses

In Digital by Guest Contributor

• Romanian app developer Alexandru Brie has already produced several bestselling book apps and now intends to bring standalone iPhone/iPad apps to the masses via his TouchBookReader platform. • He promises a platform that allows “anyone, regardless of their programming skills, to turn their HTML content into a customizable self-contained e-book app.” By Edward Nawotka BUCHAREST: iPhone/iPad e-book frenzy is …

The 1% Windfall: Why Publishers Need to Implement “Dynamic Pricing”

In Growth Markets, Resources by Guest Contributor

• A 1% increase in book prices could lead to significant change in the operating profits of many companies, argues pricing expert Rafi Mohammed. But, contrary to this fact, the publishing industry is under pressure to lower prices rather than raise them. • The answer is to implement “dynamic pricing,” which will enable publishers to respond to the demands of …

B.O.B., University of Texas’ $150,000 Book Machine, Readies for Freshman Year

In English Language by Guest Contributor

• The University of Texas Co-op — the most profitable independent college bookstore in the United States — has purchased an Espresso Book Machine. The aim is to revolutionize how the store does business and interacts with the local community. • The store has launched an independent press, is looking at POD textbook solutions, working with local writers, and has plans …

Building a Case for Translations, Part 2: “It’s Not The Elegance of the Hedgehog

In Editorial & Opinion by Chad W. Post

• Last Friday, Chad Post argued for the need to prioritize how to increase readership of translated fiction instead of worrying first about how to pay production costs, in turn shifting the focus from production to marketing and sales. • Today, he explains how the rare blockbuster bestselling translation is a mixed blessing, and why there’s still a reason to …

Timo Boezeman on Guiding Dutch Publisher A.W. Bruna into the Digital Future

In Digital by Guest Contributor

By Ashley Mabbitt • Timo Boezeman’s career reflects the broader changes in the publishing landscape. A former Web consultant, he is responsible for developing the digital publishing strategy — as well as acquiring non-fiction titles — for A.W. Bruna, Holland’s largest publisher. • While Europe has lagged somewhat behind the US and Asia in implementing digital publishing, Boezeman believes “with introduction …

International Buyers Flock to Remaindered Books

In Europe by Edward Nawotka

• Overseas book buyers are finding bargains at American remainder book shows and boosting a business that might otherwise be threatened by the steady decrease in the number independent booksellers and adoption of digital books. • Asian markets — in Japan, Korea and China — have proven especially robust as buyers demand more and more affordable English-language reading materials. By …

How My Mom Landed on Oprah and Launched a Publishing Career

In English Language by Guest Contributor

• Mark Garcia-Prats explains how his mother managed to raise ten sons, land on Oprah, publish three parenting books, and launch her own publishing company. • An appearance on Oprah helped get exposure for Catherine Garcia-Prats’ book Good Families Don’t Just Happen, which has sold more than 55,000 copies so far. By Mark Garcia-Prats Catherine Garcia-Prats never dreamed of writing three …

Building an Audience (and a Case) for Translations

In Editorial & Opinion by Chad W. Post

• The commonly accepted wisdom in the United States says that translations cost more to produce, and that they don’t sell well. • Chad Post argues that publishers should focus on finding and developing readers for international literature rather than on fixing supply-side factors like translation costs. Editorial by Chad Post “What we need is a great translated beach book. …

Publishing People We Admire: Lauren Cerand and Girls Write Now

In Digital by Guest Contributor

• Those of you in the publishing world know, the business of printing and selling books is trying. At times, just surviving can be a feat.  So when we come across someone who thrives in the world of publishing, we take notice. And when that same person takes on greater responsibilities carrying their passion and vision into selfless projects of altruism, …