Market Crash: How to Publish a Bestseller in 33 Days

In English Language by Guest Contributor

• Beaufort Books has rushed several titles to market, including O.J. Simpson’s If I Did It and, more recently, Angelo Codevilla’s The Ruling Class. • Crashing a book is a gamble. But it can also be an effective means of landing a book about a hot topic on the bestseller list. By Margot Atwell, Associate Publisher, Beaufort Books I’ve been told by my authors …

Avalon en Español: iPad Brings Digital Revolution to Biblio-diverse Latin America

In Editorial & Opinion by Guest Contributor

• Today’s launch of the iPad across South America should spark a “digital revolution” and significantly shift the Latin American publishing landscape. By Xpectro (Pablo Francisco Arrieta) BOGOTA: South America is a green continent. We have lots of areas covered by green forests, fertile lands for agriculture, mountains, flowers, thousands of different animals and insects. One of the most precious …

Re-inventing Book Marketing

In Digital, Resources by Guest Contributor

• Dave Weich, founder of Sheepscot Creative and former director of marketing and development for Powell’s Books, argues that in today’s publishing environment, book marketing remains something of a “crapshoot.” • Weich argues the opportunities go well beyond the general trade consumer. Editorial by Dave Weich In the next ten years, book marketing will radically reinvent itself. Nowhere will the …

Asian Publishers Gather in Seoul to Talk Shop, Bestsellers, Digital

In Europe by Guest Contributor

• The first Asian Publishers’ Fellowship program was hosted by the Korean Publishers Society in Seoul earlier this month. The project aims to be a starting point for building a strong Asian publishers network. • Attendees discussed what makes a bestseller, the current business climate and “the digital question.” By Linda Tan SEOUL: The Korean Publishers Society (KOPUS) recently organized …

Old World, High Style: A Visit to Paris’ Librairie Galignani, Est. 1801, Publishers Since 1520

In Growth Markets by Rachel Aydt

• Paris’ venerable Librairie Galignani lays claim to being the oldest English language bookstore on the European continent. • Despite its age — the store was founded in 1801, but the publishers of the same name date back to 1520 — it has weathered the years well and continues be an important part of Paris’ vibrant literary community. By Rachel Aydt …

A Book Deal That Was Too Good To Be True

In English Language by Guest Contributor

• A late August news story about a six-year-old boy who was allegedly given a 23-book deal caught the attention of numerous global news outlets and became something of an urban legend. In truth, it was a hoax. • The story was a hoax fabricated by the child’s mother, who’d already previously published several books with vanity presses. By Noel …

Brooklyn Embraces the World: Book Fest, Publishers Boost International Lit

In Digital by Guest Contributor

• The Brooklyn Book Festival, which takes place this Sunday, is devoting a stage exclusively to international programming. Among those authors appearing will be Pakistan’s Feryal Ali Gauhar and UK graphic novelist Nick Abadzis. • The programming is a reflection of the broad community of independent publishers making their home in the borough, many of which focus on translations, including …

By Sticking with Java, E-Book Publisher Wattpad Exhibits Huge International Growth

In Europe by Edward Nawotka

• In August, Wattpad published usage analytics for downloads and readers of the company’s ebooks. The report covers desktop usage, as well as some 1,000 different phone models from 600 carriers in 160 countries (excluding China). • While English-language books and readers using smartphones remains the strongest segment, growth among Southeast Asian readers using Java-based feature phones is nearly as …