[INSERT PUBLISHER HERE]: Why Branding to Readers Should Matter to Publishers

In Europe by Erin L. Cox

On March 18th, in response to the Publishing Perspectives story “Digital Case Study: Publishers’ Online Marketing in Spain,” Editor-in-Chief Ed Nawotka posed a discussion question asking if readers cared about publisher branding. This sparked a flurry of debate among readers on the Publishing Perspectives site and off-line between Publishing Perspectives Business Development Director Erin L. Cox and publishing veteran, Sarah Russo, who …

Deutsche Telekom/Ciando Partnership Says “Game On” to German E-book Market

In Europe by Siobhan O'Leary

By Siobhan O’Leary It’s “game on” — or is that “books on” — in Germany when it comes to the e-book market. Sensing an opportunity to broaden its customer base given last year’s marked increase in e-book sales, German e-book retailer Ciando.de has teamed up with German telecommunications giant Deutsche Telekom to launch a second e-book platform called BooksOn.de. The …

SXSW Digerati: Publishing Assassins or Saviors?

In Europe by Edward Nawotka

By Edward Nawotka Q: What do Israeli Mossad agents on a not-so-secret mission to Dubai and the digerati at SXSW have in common? A: Both groups are assassins disguised as geeks wearing thick black plastic glasses. SXSW: I think saw the future in Austin: It was wearing black plastic glasses. This year’s SXSWi — short for South-by-Southwest Interactive — gave …

Have Passport, Will Publish: Publishing Expats in Prague and West Australia

In Europe by Daniel Kalder

By Daniel Kalder In part two of Publishing Perspectives’ series on publishing professionals working abroad, Daniel Kalder, himself a Scot transplanted to Texas via Moscow — talks to two Americans who discuss their experiences working in publishing abroad and how it has enhanced their careers. Walnut Liquor to Warm You Up Erin Ferretti Slattery is managing editor at Channel V …

Abu Dhabi Launches Pan-Arab Book Distribution Company

In Europe by Edward Nawotka

By Edward Nawotka ABU DHABI: On the opening day of the Abu Dhabi International Book Fair, the Abu Dhabi Authority for Culture and Heritage (ADACH), the organization responsible for the event, has launched Abu Dhabi Distribution (ADD), a new private company to facilitate book distribution to the GCC countries, the Maghreb and the Levant, as well as servicing Arab communities …

French Classics à la Nintendo (With a Little Help from Gallimard)

In Europe by Olivia Snaije

By Olivia Snaije PARIS: On March 5th, Nintendo France will release its 100 Classic Book Collection in a deal with publisher Gallimard, becoming the third country after Japan in 2007 and the UK in 2008 to make literary classics available to read on its DS portable games consoles. Gallimard’s 25,000 title-strong backlist catalog includes a great majority of France’s best …

Obama’s Example Should Inspire US Kids Pubs to Change

In Children's, Europe by Guest Contributor

By Sharon Glassman Today’s hard times could inspire better book times for US kids’ imprints, says Grazia Gotti, co-founder of the Giannino Stoppani cultural cooperative and children’s bookshop in Bologna and one of the organizers of the Bologna Book Fair. The secret? Arrivaderci isolation and “big marketing.”  Buon Giorno dialogue, “long-sellers” and European-style cooperation. In a chat with Publishing Perspectives, Gotti, a self-confessed …

Chew on This: Paris Inaugurates a Book Fair for Foodies

In Europe by Olivia Snaije

By Olivia Snaije PARIS: It makes perfect sense that the first international cookbook trade fair will be held in Paris — a city that, to many, remains the culinary capitol of the world. The Paris Cookbook Fair runs this week, from February 12-15, and its founder, Edouard Cointreau, hopes to unite the cosmopolitan network of food lovers and professionals he …

Translators say, “Show Me the Monnaie

In Europe by Siobhan O'Leary

By Siobhan O’Leary BERLIN: Thousands of translators across Europe and the rest of the world spend their days and nights scanning their dictionaries and thesauruses for le mot juste, making their living working on everything from novels to air conditioner repair manuals. And while translators, particularly of literary texts, are ultimately tasked with the responsibility of matching the precision and …

Consider the Customer and Other Lessons from the DLD Conference

In Europe by Hannah Johnson

By Hannah Johnson Consumer-oriented innovation, online content strategy and digital brand management were at the center of many discussions and panels during the Digital Life Design Conference (DLD), which ended on Tuesday in Munich, Germany. DLD was started six years ago by Hubert Burda Media, one of Germany’s largest magazine publishers, as an invitation-only “platform for progression” and a meeting …