Nigeria’s Farafina Books: Publishing By Africans for Africans

In Editorial & Opinion by Guest Contributor

• Established in 2004, Farafina Books has become one of Nigeria’s leading independent literary publishers. With 24 titles on its list — including the work of Chimamanda Ngozi Adichie — the company is leading a revolution in the movement to publish books by Africans for Africans. • Though Farafina continues to struggle against the limitations of publishing in Nigeria, notably poor …

Building a Case for Translations, Part 2: “It’s Not The Elegance of the Hedgehog

In Editorial & Opinion by Chad W. Post

• Last Friday, Chad Post argued for the need to prioritize how to increase readership of translated fiction instead of worrying first about how to pay production costs, in turn shifting the focus from production to marketing and sales. • Today, he explains how the rare blockbuster bestselling translation is a mixed blessing, and why there’s still a reason to …

Building an Audience (and a Case) for Translations

In Editorial & Opinion by Chad W. Post

• The commonly accepted wisdom in the United States says that translations cost more to produce, and that they don’t sell well. • Chad Post argues that publishers should focus on finding and developing readers for international literature rather than on fixing supply-side factors like translation costs. Editorial by Chad Post “What we need is a great translated beach book. …

Why Cell Phones Will Dominate the E-Book Market in China

In Editorial & Opinion by Edward Nawotka

• In 2009, China ran up $1bn in sales of digital content, and the market is growing at an estimated 40% annually. In response China Publishing Group (CPG) -– China’s largest state-sponsored publishing conglomerate — has launched Digital Media Co. Ltd., a new digital media and technology subsidiary. • From August 24-27, the German Book Office Beijing is hosting a trip …

Working in Publishing v. Writing (and Unicorns v. Mexican Wrestlers)

In Editorial & Opinion, Feature Articles by Edward Nawotka

By Edward Nawotka Sloane Crosley is the deputy director of publicity for Vintage Books and has been called “New York’s favorite book publicist.” She’s also the author of two essay collections: the bestseller I Was Told There’d Be Cake and How Did You Get This Number, which was published this week by Riverhead. She spoke with Publishing Perspectives about publicity …