Technical books, with charts and graphs, have always been a challenge for e-readers like the Kindle. DCL, working with MIT Press, believes it has come up with a solution.
Author Archives: Rachel Aydt
Rachel Aydt is a full-time writer, editor and researcher in New York City. She worked on the staff at American Heritage Magazine, YM, Cosmopolitan and CosmoGirl. Rachel has also contributed to Time International and Inked magazines. Since 2001, she has taught writing classes at the New School University.
The re-booted iteration of Oprah’s influential book club is leveraging multiple platforms in print and digital for maximum exposure and engagement.
Robert Fletcher and Bob Song of Publish on Demand Global describe the enormous effort required to work in China, but say the potential upside makes it worthwhile.
BookExpo America’s Middle Grade Buzz Books panels previewed five titles editors are most excited about publishing this fall. Expect them to get a big push in bookstores.
Twitter takes practice. Cindy Ratzlaff, @BrandYou, shares her master class tips for publishers who want to promote themselves and their books on Twitter.
The opening keynote of BookExpo America suggests the top concerns facing the US book market in 2013 remain much the same: ebooks, self-publishing, and how to win readers.
Marketing and media professionals share their insights on latest trends and innovations in book promotion from Tuesday’s Publishing Perspectives Reaching Readers conference.
Penguin and Clandestine Classics have very different takes on how to lure buyers into buying new editions of classic literature: one amps up the class, the other, the crass.
Facing a 30% slowdown in growth in the US, Smashwords’ CEO Mark Coker says the big opportunity is abroad and the company is doing more to cater to non-English speakers.
Less than 5% of all published books are available in an accessible format. Several organizations, notably Bookshare, are working to change that woeful statistic.