Author Archives: Rachel Aydt

Rachel Aydt is a full-time writer, editor and researcher in New York City. She worked on the staff at American Heritage Magazine, YM, Cosmopolitan and CosmoGirl. Rachel has also contributed to Time International and Inked magazines. Since 2001, she has taught writing classes at the New School University.

Border-Hopping Bestsellers Still Face Challenges Abroad

flags of the world

The growth of literary translation has given authors unprecedented opportunities, but challenges — such as a loss of meaning as books cross borders — remains.

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10 Tips to Promote a Book When the Author is MIA…or Dead

Dead End

At BEA, veteran publicists offered various strategies and tips for promoting books with no clear author or the the author is not available or even dead.

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Last, But Never Least, the Translator

Here, discussing literary translation at BookExpo America, pictured from left to right: Author Marcos Giralt Torrente, Scout Maria Campbell, Editor John Siciliano, and Translator Antony Shugaar

Translators are sometimes an afterthought in the publishing process, but the issue of finding good translators is paramount for publishers.

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When It Comes to Translation, It’s a Small World After All

Swiss author Joel Dicker, whose novel The Truth About the Harry Quebert Affair, is being marketed in the United States as the successor to Stieg Larsson.

BEA 2014 highlighted translation, with overlapping sessions focusing on missed chances, the ever-expanding marketplace, and changing avenues toward publication.

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Kotobee: Developing Interactive Textbooks in Egypt


Cairo-based Kotobee, sister company to BookBake, has launched a new tool for developing interactive textbooks in the Arab world.

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Finding My Soul Signature at Random House’s Open House

From the Random House Instagram feed

Random House’s Open House last Friday brought together writers, editors and readers for discussions about craft, strategy and finding your soul signature.

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8 Tips on Monetizing the Backlist (But Don’t Call It That)

Jason Ojalvo, Adam Silverman and Joe Regal speak at the Monetizing the Backlist Conference

Every book is a backlist opportunity. Here we offer 8 tips gleaned from Publishing Perspectives’ Monetizing the Backlist conference last Thursday.

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Read Complex STM Books on the Kindle? Not Possible? Not So

The digital edition of MIT's bestseller has recently been given a makeover by DCL.

Technical books, with charts and graphs, have always been a challenge for e-readers like the Kindle. DCL, working with MIT Press, believes it has come up with a solution.

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Oprah 2.0: Book Club Marries Magazine, TV and Digital

Oprah and Sue Monk Kidd

The re-booted iteration of Oprah’s influential book club is leveraging multiple platforms in print and digital for maximum exposure and engagement.

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