Author Archives: Rachel Aydt

Rachel Aydt is a full-time writer, editor and researcher in New York City. She worked on the staff at American Heritage Magazine, YM, Cosmopolitan and CosmoGirl. Rachel has also contributed to Time International and Inked magazines. Since 2001, she has taught writing classes at the New School University.

Read Complex STM Books on the Kindle? Not Possible? Not So

The digital edition of MIT's bestseller has recently been given a makeover by DCL.

Technical books, with charts and graphs, have always been a challenge for e-readers like the Kindle. DCL, working with MIT Press, believes it has come up with a solution.

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Oprah 2.0: Book Club Marries Magazine, TV and Digital

Oprah and Sue Monk Kidd

The re-booted iteration of Oprah’s influential book club is leveraging multiple platforms in print and digital for maximum exposure and engagement.

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Is Working in China Worth the Effort? Two Publishers Say “Yes”

Robert Fletcher, pictured right, signing a deal with Shaanxi Publishing Group.

Robert Fletcher and Bob Song of Publish on Demand Global describe the enormous effort required to work in China, but say the potential upside makes it worthwhile.

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Best Books for Middle-Grade Readers? 5 Recommended Titles from BEA

Very Nearly Honorable League of Pirates

BookExpo America’s Middle Grade Buzz Books panels previewed five titles editors are most excited about publishing this fall. Expect them to get a big push in bookstores.

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9 Tips from BEA’s Twitter for Publishing Master Class

Cindy Ratzlaff

Twitter takes practice. Cindy Ratzlaff, @BrandYou, shares her master class tips for publishers who want to promote themselves and their books on Twitter.

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As BookExpo America Opens, Industry Concerns Remain Largely Unchanged

BEA logo

The opening keynote of BookExpo America suggests the top concerns facing the US book market in 2013 remain much the same: ebooks, self-publishing, and how to win readers.

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Advocates, Authenticity, and Content are Key to Reaching Readers

Panel 3 Reaching Readers

Marketing and media professionals share their insights on latest trends and innovations in book promotion from Tuesday’s Publishing Perspectives Reaching Readers conference.

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How Do You Like Your Classic Lit: In a Ball Gown or Lingerie?

Jane Eyre Clandestine Classics 1

Penguin and Clandestine Classics have very different takes on how to lure buyers into buying new editions of classic literature: one amps up the class, the other, the crass.

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Smashwords Prioritizes International Self-Publishing Markets

Mark Coker

Facing a 30% slowdown in growth in the US, Smashwords’ CEO Mark Coker says the big opportunity is abroad and the company is doing more to cater to non-English speakers.

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Exploring Accessible Publishing for the Print Disabled

Bookshare Web Site

Less than 5% of all published books are available in an accessible format. Several organizations, notably Bookshare, are working to change that woeful statistic.

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    Organized by Publishing Perspectives

    Hear experts from publishing and technology discuss strategies and tools you can use to generate more revenue from your backlist content.

    What: Monetizing the Backlist event
    When: 9am–1pm on April 24, 2014
    Where: Scholastic Headquarters, NYC

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