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Guest Contributor

Guest contributors to Publishing Perspectives have diverse backgrounds in publishing, media and technology. They live across the globe and bring unique, first-hand experience to their writing.

Focus-Grouped Thoughts on the Branded Page

In Feature Articles by Guest Contributor

By James P. Othmer httpv://www.youtube.com/watch?v=pHAyskfW6sU MAHOPAC, NEW YORK: Writing this sentence is a brazen, deliberate and irrevocable act of branding. Trust me, before it (and all subsequent vowels and consonants below) was written, it was parsed, focus-grouped and post-mortemed by twelve angry, bookish consumers on the shiny side of a two-way mirror in Teaneck, New Jersey.  To wit, they were …

Re-thinking the Publisher/Author Partnership

In Feature Articles by Guest Contributor

By Robert Miller NEW YORK: I’ve just read M.J. Rose’s editorial from last Friday, “Publishers Must Change the Way Authors Get Paid,” and I couldn’t agree more that it’s time to re-think the publisher/author relationship.  M.J. deserves credit for moving this conversation forward; indeed, for years M.J. has shown by her own example how authors can and should be full …

Publishers Must Change the Way Authors Get Paid

In Feature Articles by Guest Contributor

Editorial by M.J. Rose Shout it from the rooftops, or better yet, hashtag it on Twitter. It’s time to turn the page on how authors get paid. Times have changed, and with them, every aspect of the publishing landscape is morphing. And from my vantage point, nowhere is it changing more than in marketing. Authors aren’t waiting and watching to …

Why Bangkok?

In Feature Articles by Guest Contributor

By Timothy Hallinan BANGKOK: Well, as a place to live, it is undoubtedly the most cheerful big city on earth. The Thai people somehow ingest the heat, the gasoline fumes, the permanent Gordian knot of traffic, the heartbreaking poverty, and through some form of internal alchemy turn it into broad, beautiful smiles and almost infinite compassion for the befuddled, sweating …

Kenya’s Storymoja Strives to Connect the African Continent

In Feature Articles by Guest Contributor

By Tolu Ogunlesi NAIROBI: “Words are the most important thing about coming together, said Kate Adie, the BBC’s former Chief News Correspondent, “and that is what Storymoja is all about.” Adie was speaking in Nairobi at a party held to round off this year’s Storymoja Hay Festival, which took place from July 31 to August 2. It is the first spin-off …

Digital Distribution Means Global, Not Local

In Feature Articles by Guest Contributor

By Andrew Savikas, vice-president, O’Reilly Media Within a few years (or sooner) more people will read the books we publish at O’Reilly Media in digital form than in print. While it won’t happen that quickly for other publishers, it will happen. That doesn’t mean that print books will go away — it just means that publishing will be about digital …

How “Cons” Challenge the Status of Industry Insiders

In Feature Articles by Guest Contributor

By Lance Fensterman My friend and blogger Heidi McDonald describes San Diego Comic-Con (SDCC) as the Nerd Prom, and I cannot imagine a more apt description.  SDCC started in a hotel basement as a modest gathering of comic lovers some forty years ago and has grown into the epicenter of the entire pop culture world or, at the very least, …