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Guest Contributor

Guest contributors to Publishing Perspectives have diverse backgrounds in publishing, media and technology. They live across the globe and bring unique, first-hand experience to their writing.

With Marketing Budgets Slashed, Co-op and Web Take Priority

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By Chris Artis With the recent economic downturn, book advertising — in the traditional sense at least — is on the decline. The majority of US publishers have cut their marketing budgets by 50-70% over the last year. What’s more, while some ad prices have been depressed, prices have not dropped far enough to make them a viable way to …

No Truth in Travel

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By James E. McWilliams AUSTIN, TEXAS: When news arrived that I’d received a modest advance for a book I was writing on global agriculture — published this month as Just Food: Where Locavores Get It Wrong And How We Can Truly Eat Responsibly by Little, Brown in the USA — my first thought was: “Where’s my passport?!?!” With the upfront …

China Offers Ample Opportunities, Despite Global Gloom, Say Publishers

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By Xing Daiqi BEIJING: The slogan of this week’s 16th Beijing International Book Fair (BIBF) is “To see what the world is reading.” But with China’s position as the engine of the global economy reinforced under the present financial crisis, the world is increasingly curious about what China is reading. Still, in spite of the economic downturn, more than half …

Focus-Grouped Thoughts on the Branded Page

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By James P. Othmer httpv://www.youtube.com/watch?v=pHAyskfW6sU MAHOPAC, NEW YORK: Writing this sentence is a brazen, deliberate and irrevocable act of branding. Trust me, before it (and all subsequent vowels and consonants below) was written, it was parsed, focus-grouped and post-mortemed by twelve angry, bookish consumers on the shiny side of a two-way mirror in Teaneck, New Jersey.  To wit, they were …

Re-thinking the Publisher/Author Partnership

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By Robert Miller NEW YORK: I’ve just read M.J. Rose’s editorial from last Friday, “Publishers Must Change the Way Authors Get Paid,” and I couldn’t agree more that it’s time to re-think the publisher/author relationship.  M.J. deserves credit for moving this conversation forward; indeed, for years M.J. has shown by her own example how authors can and should be full …

Publishers Must Change the Way Authors Get Paid

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Editorial by M.J. Rose Shout it from the rooftops, or better yet, hashtag it on Twitter. It’s time to turn the page on how authors get paid. Times have changed, and with them, every aspect of the publishing landscape is morphing. And from my vantage point, nowhere is it changing more than in marketing. Authors aren’t waiting and watching to …

Why Bangkok?

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By Timothy Hallinan BANGKOK: Well, as a place to live, it is undoubtedly the most cheerful big city on earth. The Thai people somehow ingest the heat, the gasoline fumes, the permanent Gordian knot of traffic, the heartbreaking poverty, and through some form of internal alchemy turn it into broad, beautiful smiles and almost infinite compassion for the befuddled, sweating …

Kenya’s Storymoja Strives to Connect the African Continent

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By Tolu Ogunlesi NAIROBI: “Words are the most important thing about coming together, said Kate Adie, the BBC’s former Chief News Correspondent, “and that is what Storymoja is all about.” Adie was speaking in Nairobi at a party held to round off this year’s Storymoja Hay Festival, which took place from July 31 to August 2. It is the first spin-off …