Author Archives: Guest Contributor

Guest contributors to Publishing Perspectives have diverse backgrounds in publishing, media and technology. They live across the globe and bring unique, first-hand experience to their writing.

#ThatIsNotABook: How to Campaign to Lower European Ebook VAT

#ThatIsNotABook

France’s Syndicat National de l’Edition (SNE) has launched a social media campaign to encourage readers to support the fight for a lower VAT on ebooks.

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Translations, New Genres Drive Sales of Poland’s Znak

Zank Logo 2

Znak, Poland’s leading literary publisher, is evolving with the times by expanding its commercial list and employing new digital marketing strategies.

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“I Was a Juror at the Bologna Illustrators Exhibition…”

...even more illustrations.

Charles Kim describes what it is like to judge 15,000 illustrations for the prestigious Bologna Illustrators Exhibition in just a few days.

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Losing Your Illusions About Selling Ebooks On Your Own Site

Selling ebooks from your own site may seem appealing...at first.

Deborah Emin of Sullivan Street Press discusses the challenges of selling ebooks from her own web site and why she moved to using an ebook distributor.

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Mondadori and RCS Libri: An Italian Publishing Coup in the Making?

Marcello Vena is the founder of media consultancy AllBrain

Marcello Vena discusses the offer Mondadori has made for RCS Libri, which would merge two of Italy’s strongest education and trade publishing groups.

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Sheila Barry on Publishing Children’s Books That Matter

photo sheila barry

Sheila Barry of Canada’s Groundwood Books, discusses the challenges of consistently publishing an engaging variety of books to children of all ages.

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Rights on the Money: Publishers Need to Fully Monetize (and Protect) Their IP

Randy Petway

Publishing Technology’s Randy Petway on the hazards of not knowing what rights you have, not protecting your intellectual property, and the financial benefits of mining the backlist.

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Tapping Into the Minecraft Audience to Market Books

Karl Olsberg

Hybrid German author Karl Olsberg describes how he leveraged the huge audience of Minecraft fans to sell a series of novels based on the game.

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Greek Literature Abroad: A Modern Odyssey (Part 2)

Frasis

In the second of a two part investigation, literary agent Evangelia Avloniti considers the economic reasons why so little Greek literature is translated.

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March 2015: Top Reviews of Self-Published Books from BlueInk Review

Beyond My Dreams

Our March 2015 selection of reviews from BlueInk Review, a review of self-published books, includes a memoir from Romanian tennis pro Peter Marmureanu.

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