Emily Morrow discusses how Scholastic’s This is Teen online community has helped the company connect with a passionate community of YA readers online.
Author Archives: Erin L. Cox
Erin L. Cox is the Business Development Director for Publishing Perspectives and a Senior Associate at Rob Weisbach Creative Management, where she represents writers and handles publicity and advertising clients.
Millennials are the largest generation in history and are entering their prime spending years. But, do we know how to appeal to them? Erin L. Cox previews the upcoming conference “Designing Books for Tomorrow’s Readers.”
On March 26th, Publishing Perspectives will host a half-day conference with original research from Publishing Technology on how Millennials consume content.
The book term ‘young adult’ is generally disliked by both teen readers and adult fans. But is there a better alternative?
The children’s book market has grown 44% in the last decade. Why? Because, as Nielsen’s Children’s Book Summit detailed, kids and teens still read — a lot.
Talk to us about advertising, advertorials and other promotional opportunities at the Frankfurt Book Fair. We can create custom packages to suit your budget and goals.
New research on subscription ebook models from BISG shows publishers are still reticent, while consumers who embrace the model continue to buy books.
With ebooks and print-on-demand, readers never again have to want for a much loved, long forgotten, or previously unpublished book from a cherished writer.
Our series on print on demand sponsored by Ingram Content Group, begins with two companies using short print runs and one-off printings to expand their business into new markets.
Whether following from abroad or tweeting from the conferences, here are the essential hashtags for The Frankfurt Book Fair.