Author Archives: Erin L. Cox

Erin L. Cox is the Business Development Director for Publishing Perspectives and a Senior Associate at Rob Weisbach Creative Management, where she represents writers and handles publicity and advertising clients.

Scholastic’s Emily Morrow on Community Building for YA Readers

Emily Morrow

Emily Morrow discusses how Scholastic’s This is Teen online community has helped the company connect with a passionate community of YA readers online.

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Why Publishers Should Pay Attention to Millennials

Time_Millennial

Millennials are the largest generation in history and are entering their prime spending years. But, do we know how to appeal to them? Erin L. Cox previews the upcoming conference “Designing Books for Tomorrow’s Readers.”

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Publishing Perspectives Conference to Share Research on How Millennials Consume Content

SAMSUNG CSC

On March 26th, Publishing Perspectives will host a half-day conference with original research from Publishing Technology on how Millennials consume content.

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Should the Young Adult Book Category Be Rebranded?

The "Young Adult" moniker is disliked by both teen readers and adult fans.

The book term ‘young adult’ is generally disliked by both teen readers and adult fans. But is there a better alternative?

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Forget Your Preconceptions About Teenagers and Reading

nielsen square

The children’s book market has grown 44% in the last decade. Why? Because, as Nielsen’s Children’s Book Summit detailed, kids and teens still read — a lot.

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How to Really Stand Out in Frankfurt

PP Frankfurt Show Daily 2013

Talk to us about advertising, advertorials and other promotional opportunities at the Frankfurt Book Fair. We can create custom packages to suit your budget and goals.

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MIP 2014: On Digital Books and the New Subscription Economy

MIP 2014

New research on subscription ebook models from BISG shows publishers are still reticent, while consumers who embrace the model continue to buy books.

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In a Digital World, What Does “Out of Print” Mean?

Barbara Cartland

With ebooks and print-on-demand, readers never again have to want for a much loved, long forgotten, or previously unpublished book from a cherished writer.

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The Future of Print…On Demand

ingram stacked books

Our series on print on demand sponsored by Ingram Content Group, begins with two companies using short print runs and one-off printings to expand their business into new markets.

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Hashtags to Use and Follow This Week at The Frankfurt Book Fair

twitter

Whether following from abroad or tweeting from the conferences, here are the essential hashtags for The Frankfurt Book Fair.

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