Author Archives: Hannah Johnson

Hannah Johnson is the Deputy Publisher of Publishing Perspectives since 2009. Previously, she worked as Project Manager at the German Book Office New York. Find her on Twitter @hannahsjohnson.

Jeffrey Yamaguchi, Director of Digital Marketing at Abrams, Tweets about Advertising

Jeffrey Yamaguchi, Director of Digital Marketing, Abrams

From native advertising and creative content campaigns to banner and print ads, Abrams’ Jeffrey Yamaguchi tweets with @pubperspectives about the latest in book advertising.

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HuffPo’s Andrew Losowsky Tweets about Social Media for Book Marketers

Andrew Losowsky, Senior Books Editor, Huffington Post

How can publishers optimize their social media outreach? HuffPo’s Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers.

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One Week Left to Register for Reaching Readers Conference

PP May Childrens conference 2012 audience vertical

Recharge your book marketing strategy, boost your outreach success and build lasting relationships with readers and customers at the Reaching Readers Conference on May 28.

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Follow Pete McCarthy’s Tweets about Vertical Marketing

Pete McCarthy

Can big publishers use vertical marketing without re-organizing their marketing departments? Publishing expert Pete McCarthy chats with us on Twitter about this topic.

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Join PP’s Book Marketing Twitter Chats this Week

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Join us under #reachingreaders to discuss book marketing with our expert speakers, who will speak on May 28 at our Reaching Readers conference.

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Book Marketing Q&A: Melissa Milsten Builds New Partnerships for Random House

Melissa Milsten, Director, Partnerships and Business Development, Random House

Melissa Milsten talks about how content partnerships with consumer brands and other companies are an important part of the marketing strategy at Random House.

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Book Marketing Q&A: Jeff Yamaguchi Talks Advertising

Jeffrey Yamaguchi, Director of Digital Marketing, Abrams

Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today’s book marketers need in their toolbox to execute successful advertising campaigns.

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Book Marketing Q&A: David Boyle, HarperCollins, On Understanding Consumers

David Boyle, Senior VP, Consumer Insight, HarperCollins

In the newly created position of Senior VP of Consumer Insights at HarperCollins, David Boyle has big plans to transform how publishers understand and connect with consumers.

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5 Reasons to Attend the Reaching Readers Book Marketing Conference

conference-audience-scholastic-2012

Publishing Perspectives has gathered a group of incredible experts and publishers at our Reaching Readers conference on May 28 in NYC. Here are 5 reasons not to miss this event.

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Book Marketing Q&A: Neil Baptista of Odyl on Facebook for Publishers

Neil Baptista, CEO, Odyl

Neil Baptista, CEO of Odyl, talks about what publishers need to do on Facebook to successfully interact with key influencers. Hear more from Neil at our Reaching Readers Conference on May 28 in NYC.

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