By Paula Gantz
At a large and well-attended reception on Wednesday evening, Springer Nature introduced its new corporate branding to the STM publishing community. The new brand unifies two extremely strong companies which will become even stronger together. Earlier this year, Macmillan Science and Education — publisher of Nature and Scientific American — merged with Springer Science+Business Media to form Springer Nature.
“The Frankfurt Book Fair is one of the most important events in the publishing calendar, making it the perfect place for us to properly introduce our new organization to our industry peers, our customer communities and the general public,” commented Derk Haank, CEO of Springer Nature. “We understand that we are in a unique position to think differently about what publishing should mean today. By using our combined expertise, scale and the reach of our brands, we aim to grow and innovate in order to better serve academic researchers, institutions and the wider public by helping them to access, share, use and apply the very best research and information available.”
Joyce Lorigan, Executive Vice President for Communications at Springer Nature, further pointed out, “Springer Nature is now a major new force in scientific, scholarly, professional and educational publishing through the combination of Nature Publishing Group, Palgrave Macmillan, Macmillan Education and Springer Science+Business Media. Our future growth lies in the strength of our individual heritage brands as well as in the potential for combining products and services as Springer Nature.”
She said that the actual Springer Nature brand architecture will be carefully constructed over the coming year to protect the capital built up in each strong brand.
“Our assets are our respected brands and our talented people,” Lorigan emphasized. “In addition to combining the best of both, we also want to build Springer Nature as a brand itself — one that stands for quality, for being a proactive partner to the industry and for its pioneering spirit. Today, we are the world’s largest publisher of academic books, the publisher of the world’s highest impact journals and a pioneer in the field of open research. This is an enviable position from which to build a new company and a new brand.”
Springer Nature now employs 13,000 people in multiple businesses across the globe with strong publishing programs on all continents. Two-thirds of the revenues are generated by publishing efforts for the research community. Palgrave, Nature, Springer and Biomed Central are examples of prestigious brands in research publishing. One-third of the revenues derive from professional and educational publishing efforts. For example, Macmillan Education is one of the premier publishers of English-language learning content across a range of formats and as such has become a household name in countries like Mexico and India.
For further information, visit the Springer Nature stand in Hall 4.2 F8 or at www.springernature.com.