By Hannah Johnson
Market research companies Nielsen and GfK announced a partnership on Monday with the aim of providing insights about “multinational trends” in book publishing based on sales and consumer data gathered by both companies.
The partnership will primarily focus on data from the USA, UK and Germany. According to the press release, Nielsen’s book publishing data will be integrated into GfK’s web tools and databases. The partnership promises to “provide a valuable overview of bestsellers, hot topics and successful authors in different genres, and enable conclusions on sales traffic in other countries such as Germany, Austria and Switzerland to be made.”
GfK is Germany-based market research company that operates in more than 100 countries and offers consumer, retail and media data. GfK Entertainment provides sales data, bestsellers and market data about the book publishing industry in Germany, Austria and Switzerland. It is also a partner of the German Booksellers & Publishers Association.
Dr. Mathias Giloth, managing director of GfK Entertainment said of the partnership, “We are looking forward to providing a better overview of an increasingly internationalized market environment. Bringing together data from Nielsen and GfK is a crucial foundation for this.”
Nielsen is a global consumer research company focused on retail and media trends, and it operates in over 100 countries. Nielsen Book runs the ISBN and SAN registration agencies for the UK and Ireland, and it provides sales data and research about the book publishing industry.
Jonathan Stolper, senior vice president and global managing director of Nielsen Book, said, “Having operated independently for many years, it is very exciting to be working with GfK, and we hope this collaboration between the two companies will be a powerful proposition for clients and prospective clients … We anticipate that including the Anglo-American market data in the GfK modules will be the first step of a long-term collaboration between Nielsen and GfK in the field of book research.”