By Edward Nawotka, Editor-in-Chief
Amazon Mexico has finally launched its full retail operations and a print bookstore . Previously it had offered just Kindle e-books through a store that opened in 2013.
There’s no telling what took them so long to open in Mexico. After all, isn’t Mexico, with its population of 120 million people, one one of the most desirable markets in the world?
Still, the market is rather young and nascent. A report from Forrester suggests that Mexico’s online market will hit $5.5 billion by 2018, with some 18 million online buyers. Other reports suggest retail market is growing at a rate of more than 30% each year.
Amazon’s arrival in Mexico puts them in head-to-head competition with Mexico’s dominant booksellers including Fondo de Cultura Economica, which has numerous stores throughout Mexico, Latin America and Spain, as well as Liberías Gandhi — which has more than 25 bookstores and 30% marketshare in Mexico — and had earlier announced ambitious plans launch a pan-American Spanish-language ebookstore, but as of 2013 entered into a retail distribution partnership with Amazon, agreeing to sell Kindles.