Italian Ebook Market Estimated to Grow 30-40% in 2015

In Discussion by Edward Nawotka

Italian ebook market estimates from AllBrain

Italian ebook market estimates from AllBrain

Marcello Vena of AllBrain’s recent survey of the Italian book market estimates Italian ebook sales nearing €60 million, and growing 30-40% in 2015.

By Edward Nawotka, Editor-in-Chief

Earlier this month, Marcello Vena of AllBrain in Milan, Italy presented the results of his recent survey of the Italian book market at Digital Book World.

It offers a look at:

  • Trade book market in Italy. Current size estimates, breakdown, past and future macro trends. Role of the distribution channels.
  • High-level digital demography. Attitude of a country towards a digital life. Internet access, desktop and mobile. E- and mCommerce. E-reading devices in Italian households and trends.
  • Digital market: p and e books online. Current size estimates, breakdown, past and future macro trends.
  • Digital distribution in Italy

Among the various revelations offered by Vena was a breakdown of digital markets, which he estimates at some €39-44 million in total sales per year.

Marcello Vena

Marcello Vena

In all, some 7 millions ebooks sold, with an average selling price €6. The top categories for ebooks were “mostly fiction: romance and mystery/crime novels.”

Also revealed was the fact that many Italians have not one, but three cell phones — “a private phone, a business phone and…a…uh…extra private phone.”

Take from that what you will, but it also means that that the potential for e-reading is strong, but likely focused on smartphones, as as only 6.8% of all Italian households own at least one e-reader in 2014. Year-on-year growth for e-readers is some 26%, but this may largely be the result of such a small market.

You can download the full report here.

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.