Jeffrey Yamaguchi, Director of Digital Marketing at Abrams, Tweets about Advertising

In What's the Buzz by Hannah Johnson

Jeffrey Yamaguchi, Director of Digital Marketing, Abrams

Jeffrey Yamaguchi, Director of Digital Marketing, Abrams

To preview Publishing Perspectives’ upcoming Reaching Readers Conference on May 28, we invited some of our speakers to chat on Twitter. Here, Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, tweets about how publishers are using new advertising strategies to reach more readers, including experimenting with native advertising, building content campaigns and constantly thinking about engagement.

About the Author

Hannah Johnson

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Hannah Johnson is the Publisher of Publishing Perspectives. Before joining PP in 2009, she worked as Project Manager at the German Book Office New York.