social media

What Are Your Social Media Marketing Best Practices for Books?

In Discussion by Edward Nawotka

By Edward Nawotka, Editor-in-Chief

In today’s feature article, “3 Epiphanies About Social Media Marketing for Books,” Vangelizer’s Lisa Buchan outlines several “best practices” for social media marketing: try to “keep control of your customer information,” “always include embedded links to a mobile-optimized site with a range of buying options,” etc…

There is a lot of kitchen-sink wisdom out there about how to best leverage the potential of social media to market books.

What are your best practices? And why do they work?

Share your thoughts and experiences with our community in the comments below.

About the Author

Edward Nawotka

Edward Nawotka is the Editor-in-Chief of Publishing Perspectives. A former foreign correspondent, he has covered the book business exclusively since 2000, serving as daily news editor for Publishers Weekly and columnist for Bloomberg News.