By Edward Nawotka, Editor-in-chief
Today’s feature story considers the evolving world of transmedia publishing. Numerous publishers have experimented with the format, often using out-of-copyright material, but few have found genuine success. Meanwhile, a few pioneers have tried their hand at the format with mixed results. The best that can be said about the field is that it remains largely about experimentation.
The key question when it comes to producing and publishing such material is whether or not it will appeal to buyers? Whether or not it will sell? When you already have a copy of A Clockwork Orange or T.S. Elliot’s The Wasteland on the shelf, you really need to be “wowed” to plunk down money for another copy, particularly if it is a premium-priced digital edition. That said, there is plenty of evidence to support the notion that those who really love a book are more than willing to pay twice, once for a physical and once for a digital edition.
So tell us, specifically when it comes to multimedia and transmedia books, have you ever bought and read one? What was your experience like? Do you buy them routinely as a result? Take our survey and let us know what you think in the comments below.