By Alex Mutter
Survey data published yesterday by CouponCodes4u.com showed that 35% percent of e-reader owners used their devices only once.
CouponCodes4u.com, who conducted the survey in January, polled just under 2,000 US e-reader owners and asked about their e-reading habits. The aforementioned 35% of responders said they had only used their devices once, while 17% stated that they used their devices at least once per week, and 29% indicated that they used their e-readers every day.
Responders who stated that they had used their e-readers only once were then asked why they did not use their devices again. A 57% majority said that they were simply too busy, while 22% claimed that it was a gift that they just didn’t need, and 25% indicated that they preferred physical books.
Further, 37% of responders regretted buying an e-reader, saying that they did not think their decision was a smart one, and 29% said that they planned to sell their e-readers.