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Survey Reveals a Third of E-Readers Only Used Once

By Alex Mutter

Survey data published yesterday by CouponCodes4u.com showed that 35% percent of e-reader owners used their devices only once.

CouponCodes4u.com, who conducted the survey in January, polled just under 2,000 US e-reader owners and asked about their e-reading habits. The aforementioned 35% of responders said they had only used their devices once, while 17% stated that they used their devices at least once per week, and 29% indicated that they used their e-readers every day.

Responders who stated that they had used their e-readers only once were then asked why they did not use their devices again. A 57% majority said that they were simply too busy, while 22% claimed that it was a gift that they just didn’t need, and 25% indicated that they preferred physical books.

Further, 37% of responders regretted buying an e-reader, saying that they did not think their decision was a smart one, and 29% said that they planned to sell their e-readers.

Via The Digital Reader, Examiner.com

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  1. Posted November 14, 2012 at 3:52 am | Permalink

    If true, this is a devastating statistic! Self-published authors who rely on their e-reading public need to think again…POD publishing is an attractive alternative (for example, Amazon’s writer-friendly Create Space) but it still leaves whole the problem of book discoverability. Indeed, it makes it worse!

  2. James Papworth
    Posted November 14, 2012 at 5:10 am | Permalink

    I disagree. It is a realitic statistic and it will get worse because of the frustration true readers feel when seconds after they have bought an e-reader, a confusing array of new ones pop up that do the things you wish the first one did.
    If a book is any good it will be discovered, whether self-published or edited. Alas, the opposite is also true……………it always will be.
    PS: I enjoy both my e-reader (definitely not a kindle) and printed books every single day. Thank you authors and reviewers!

  3. Chris Morris
    Posted November 14, 2012 at 6:45 am | Permalink

    Setting aside whether something called CouponCodes4U is even a credible polling source, I’m not sure what you find so devastating. Sure, 1/3 sounds like a lot, but you know what? 2/3 is even more. The problem is “2/3 of e-readers used often” isn’t as sexy a headline. Further, this article leaves so much unanswered it would be a mistake to draw much from it. For instance, why did those 37% regret their purchase? Is it because they hate e-books or did they decide they’d rather have a multi-purpose tablet vs. a dedicated e-reader? And lastly, this survey is damn near a year old! With things changing as rapidly as they are in publishing, I’ll bet you’d get some different answers to the same questions today.

  4. Posted November 14, 2012 at 9:02 am | Permalink

    I doubt the sample polled to come up with these statistics. It makes a big difference, and 2000 is not a large number as well. Since the source is a coupon selling site, if the survey is based on coupon-buyers who bought discounted ereaders, then the results are biased. Many people tend to buy stuff they don’t need just because there’s a sale discount on them.

  5. Posted November 14, 2012 at 7:34 pm | Permalink

    This is not a surprise to me at all. I am a public librarian who has led staff and public ereader training. At my library we offered one-on-one help sessions for those who needed more help. Almost all of the people who come in for help received the device as a gift, and feel guilty for not using it (what do you get the mom who has everything?). Even when we were in the thick of the holiday season last year, many of the devices that we saw had been gifts from the previous holiday season, and had sat in the junk drawer until our class.

    I have spoken to many librarians about ebook training, and these scenarios are common across the country. Public library ereader services and training sessions are rescuing these devices from junk drawers.

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