By Hannah Johnson
We in publishing know that reaching readers is crucial to our business success, and it’s also easier said than done. Book discovery has become a more complicated process over the last decade as fewer readers rely solely on booksellers and libraries for recommendations — a trend that will doubtless continue with the Millennial Generation.
Publishing Perspectives interviewed Dan Weiss, currently Publisher-at-Large for St. Martin’s Press. Weiss has spent his career working with successful teen book series, including Sweet Valley High. In the interview, Weiss says, “we use digital media almost exclusively to find our readers and there are, fortunately, lots of blogs, sites and reviewers who seem to relate and will often promote our titles. But it is a challenge.”
Do you rely on blogs and social to find great book recommendations, or do you prefer to ask your local bookseller? Take the survey below and tell us who or what you rely on for book recommendations.