PP May Childrens conference 2012 audience vertical

Just Two Weeks Until “YA: What’s Next?” in NYC, November 28

In Discussion by Hannah Johnson

The publishing industry has seen tremendous success with YA and teen literature in recent years, and the most successful books from this category have gone on to sell millions of copies throughout the world and become blockbuster movies. And of course, publishers faces the same challenge that many other industries trying to sell to teens face: how do we figure out what teenagers want and how can we best market to them?

To answer this question, Publishing Perspectives has organized our “YA: What’s Next?” half-day conference on November 28 in New York City. We’ve gathered speakers from across the industry — from authors and editors to journalists and marketers — to discuss successful strategies and identify new opportunities in YA publishing.

Take a look at our program and outstanding list of speakers. We hope you will join us on November 28 in NYC to discuss YA and teen literature.

This conference is hosted by Scholastic Inc.

Register here

Earlier this year, Publishing Perspectives hosted a half-day conference focused on children’s books under the theme “What Makes a Children’s Book Great.” In front of a full house, Scholastic President and CEO, Richard Robinson, delivered a keynote about the five qualities he believes make a children’s book truly great. Watch the keynote below.

We look forward to repeating that success again in two weeks’ time and we look forward to seeing you there.

About the Author

Hannah Johnson

Hannah Johnson is the Deputy Publisher of Publishing Perspectives since 2009. Previously, she worked as Project Manager at the German Book Office New York. Find her on Twitter @hannahsjohnson.