2 Comments

  1. Posted August 31, 2012 at 11:25 am | Permalink

    Really thoughtful post, Andy. Thank you. To my mind the essence of Google’s motivation in acquiring Frommer’s and Zagats (and what it suggests about the future of content and context) is about delivering quality search results with an emphasis on mobile platforms. The wonderful irony is that this approach is the opposite of SEO. It’s quality that is human curated by experts and/or crowd sourced and refined by experts, i.e. editors.

  2. Posted November 2, 2012 at 12:51 am | Permalink

    I would argue that it underlines just how fundamentally different Google’s view of editorial content is to publishers. To a publisher, a guidebook is a product and a revenue stream.

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