ereaders at the Tokyo Book Fair

SURVEY: What’s Top Priority for E-booksellers Entering Overseas Markets?

In Discussion by Edward Nawotka

“Local, local, local” should be the mantra of any company looking to expand into overseas markets.

By Edward Nawotka, Editor-in-Chief

ereaders at the Tokyo Book FairToday’s feature story looks at the impact that the introduction Kindle Direct Publishing is likely to have on the Indian self-publishing marketplace. While the service has always been open to Indian writers, the fact that books had to be priced in dollars was a huge impediment. Now that Amazon has set up the system to handle rupees, it is likely to attract much wider useage.

At various publishing conferences around the world, you often hear there are several key essential elements to entering overseas market, particularly when it comes to e-books: cultural insight, local sales/distribution, local pricing and local customer service. Each of these is important, if not essential, but is there one that should be prioritized above all?

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About the Author

Edward Nawotka

Edward Nawotka is the Founder and Editor-in-Chief of Publishing Perspectives. A widely published critic and essayist, he serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries.