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Reaching Readers:
Book Marketing Conference on May 28 in New York City
Sneak previews from our speakers:
Get 10% off tickets with promo code PPM13Discount10PP.
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Freelance Book Publishing Journalist
at Publishing Perspectives
Location: Anywhere, United States
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Freelance Book Publishing Journalist
at Publishing Perspectives
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Do Books Have More Appeal During Tough Times?
May 22, 2012
By Edward Nawotka, Editor-in-Chief
Yes, there may very well be something people are looking for in books that they can’t find elsewhere, especially when times are tough. But what is it? My guess: the information in books offers an alternative to the so-called authorities — be they politicians, bankers or the daily media — who are so often wrong these days. Books, rightfully or wrongly, come with genuine authority. And in an era of instant information, constantly changing opinions, and even outright fear, there’s something comforting in knowing that a book has been labored over (often for years) and, one assumes, vetted by interested parties with maturity, perspective and experience (something often lacking in our authorities). What’s more, if you don’t like what a book is saying, you can simply close it and put it on the shelf. You can’t do that with your political and economic leaders.
And let’s not forget something even more fundamental: on a dollar-per-hour basis, books still offer one of the very best entertainment value propositions available.
Let us know what you think in the comments.