By Edward Nawotka
Today’s feature story by Ingrid Goldstein argues that publishers — should they want to compete with Amazon, Apple, Google and other tech companies — need to implement a content strategy, and fast. The main advantages, she argues, are “reduced ‘time to market’ for new products and services, and a drastic reduction in the creation, maintenance and production costs of the content.” As a byproduct, this significantly extends the “life” of your content, allows you to individualize it for each user and should pay dividends.
So tell us are you already working with a highly sophisticated content strategy or are you still in the pen-and-ink era.
How Sophisticated is Your Publishing Content Strategy? (5 - extremely sophisticated, 1 - not at all sophisticated)
- 3: We confidently moving in the right direction (36%, 9 Votes)
- 2: We’re interested but uncertain how to proceed (32%, 8 Votes)
- 5: Our content strategy is fully integrated into our workflow, future-proofing our business (16%, 4 Votes)
- 4: We’ve implemented many aspects and it’s paying dividends. (16%, 4 Votes)
- 1: This is the first we’ve heard of it (0%, 0 Votes)
Total Voters: 25